印典品牌全案策划设计
Brand Design of Indian Style
提名参赛
产品
品牌全案
6315
2017-08-14
作品详情
中文
/
English
作品简述
印典印度风情餐厅是岛城餐饮行业的新势力，2015年委托悟本设计对其进行整体的品牌形象设计，包括店铺内装修，店外氛围海报，商场竖式挂旗等。宣传物料设计从体现品牌特性和促销的角度出发，突出印度经典菜的特点，将文字和印度美食放在重点位置，利用标志和辅助图形 串联整套物料，突出的形象与周边餐厅形成鲜明的特色对比，形成了强烈的品牌宣传形象。在完成印典品牌形象的设计之后，我们对印典品牌的实际店面进行了装修。 店面以印典品牌形象为贯穿，店面名称采用标准印典字体，店内墙面设计与品牌图形相结合，将品牌的形象完美的融合到店面的风格中，是品牌形象的升级和互动的更好呈现。
用户价值
餐厅独特的风格以及浓厚的印度风情氛围，使得顾客仿佛身临其境，置身印度。
商业表现
餐厅标志设计基于印度独特的建筑风格，其中融入了印度的象征莲花以及代表性动物大象，多种元素的整合植入将悦享、悠然、好味的进餐环境充分的展示出来。以莲花作比喻将美好、圣洁、狂容大度的象征意义展示出来，大象则作为印度代表性动物元素进行意义的强化；树枝上的花朵与小鸟丛林嬉戏，更是将悦享、悠然、好味的进餐环境充分的展示出来。
社会影响
充满异域风情的餐厅环境以及独树一帜的门店形象使得餐厅已开业便迎来了众多顾客，生意火爆，带来了巨大的经济效益。现在已开2个分店。
团队组织
第一设计者为朱进得；其他设计人郭飞鹏、李先祥
流程方法
各项目小组成员通过系统开展工作，相关负责人全程参与乙方工作进度、实时沟通交流。
项目投入
项目于2015。02结束，并于同年5月进入投入使用
达成情况
充满异域风情的餐厅环境以及独树一帜的门店形象使得餐厅已开业便迎来了众多顾客，生意火爆，带来了巨大的经济效益。现在已开2个分店。
Project Description
Indian restaurant is a new force in catering industry. In 2015, commissioned by it, we do overall design of its brand image , including shop decoration, advertising posters outside the shop, and so on. From the perspective of brand characteristics and promotion, we highlight the characteristics of Indian classic dishes, and focus on the combination of the characters and Indian food, using signs and auxiliary graphics to make a distinctive contrast with restaurants nearby. After finishing the design of the brand, we have renovated the restaurant. The classical Indian style is shown in the whole restaurant . The name of the restaurant used standard Indian Style. The decoration of the walls inside can have a perfect fusion to the brand, which is a good clarification of the brand image.
User Value
The unique style and the strong Indian atmosphere make customers feel as if they personally stay in India.
Business Performance
The design of logo is based on India's unique architectural style, which blends in India's symbolic lotus as well as representative animal --- elephants. The integration of multiple elements will be fully appreciated and enjoyable. Lotus represents beauty, holy, and generosity; elephants strengthen elements of India's representative animals; flowers on the tree and birds playing in the tree fully demonstrate the enjoyable atmosphere of dinning.
Social Impact
Because of the unique Indian style, the exotic Indian restaurant has attracted constant stream of customers. The big business has brought great economic benefits to the restaurant. Now it has two branches already.
Team Structure
the first designer is Jingde.Zhu
the other designers are Feipeng.Guo, Xianxiang.Li
Flow
We have established a project management system, by which every team member of the projects carries out the work. People in charge were fully involved in work and have real-time communication with them.
Project Investment
The project is complete in 2015.02 and it has first been put into use in 2015.05
Project Achievements
Because of the unique Indian style, the exotic Indian restaurant has attracted constant stream of customers. The big business has brought great economic benefits to the restaurant. Now it has two branches already.
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