作品简述
9月22日晚,在上海迪士尼度假区华特迪士尼大剧院,百位媒体共同见证了上汽通用汽车雪佛兰的新车沃兰多的上市。新车共推出四款5+2座版车型,包括两款Redline尚·红系列,售价11.99万至15.49万元。同时,雪佛兰还与迪士尼合作推出“迪士尼定制版沃兰多”。在这场歌剧一样的发布会里,许多媒体老师都被当晚的氛围感染的潸然泪下雪佛兰沃兰多的设计是从概念车中汲取灵感,展现“一车多能”的核心设计理念。新时代年轻人需要独具辨识的语言,高感知的设计品质,及匹配多重场景的功能。沃兰多正是为此打造,对产品个性形象的强化与重塑,对新时代年轻人需求与城市出行场景的功能重构,充分诠释了“一车多能”,带来全新潮流可能。
用户价值
我们说汽车早已不再是简单的A到B的出行工具,这其中代表了更多的个人与生活的态度,特别是主力用户转变90后,甚至95后,带来的消费观念的进化,彰显个性的需求,他们需要独具辨识的语言,高感知的设计品质,及匹配多重场景的功能需求。沃兰多正是为此打造,对产品个性形象的强化与重塑,对新时代年轻人需求与城市出行场景的功能重构,充分诠释了“一车多能”,带来全新潮流可能。足够的第三排和后背厢空间,空间灵活方便,追求时尚造型(MUV设计),对舒适性和静音性有一定要求。
商业表现
自2018年9月21日上市至2018年10月31日,不足一个半月就取得了6764辆的销量。沃兰多在上海迪士尼度假区华特迪士尼大剧院发布,百位媒体共同见证,产生了很大的市场传播价值。同年参与2018年广州车展,2018届国家优秀工业设计展,获得广泛关注。
社会影响
“双元设计内涵”是百年雪佛兰在执着践行的精神,双元的两端分别是以科尔维特、科迈罗、科鲁兹为代表的高性能车型,和以索罗德、库罗德、探界者为代表的全功能车型,不管是高性能还是全功能车型,都体现了雪佛兰探索未来、超越梦想的精神,和对未来人、车、生活的思考。沃兰多将新一代的设计语言“生命力美学”和“双元设计内涵”融入到型面和细节的表达上,带来令人心动的造型设计。别出心裁、精心打造的每一辆雪佛兰车都承诺坚如磐石的品质和效能,承载着并实现每一个人的愿望。
达成情况
为了加强雪佛兰的市场竞争力,领导层决议在型谱内增加一款7座版MUV,完成全新内外饰造型,同时为了满足市场需求,2016年7月正式启动项目工作,并目标2018年9月上市。
2018年9月21日,上汽通用汽车雪佛兰品牌宣布,雪佛兰沃兰多在上海迪士尼度假区华特迪士尼大剧院正式上市。新车共推出四款5+2座版车型,包括两款Redline尚·红系列,售价11.99万至15.49万元。同时,雪佛兰还将与迪士尼合作推出“迪士尼定制版沃兰多”。作为备受期待的新时代家轿的引领者,雪佛兰沃兰多将为年轻消费群体的多元生活增添更多精彩时刻。
Project Description
On the evening of September 22, at the Walt Disney Theatre in Shanghai Disney Resort, hundreds of media witnessed the launch of SGM Chevrolet's new car, Orlando. The new car has four 5 + 2 seats models, including two Redline series, selling for 119,900 to 159,900 yuan. Chevrolet has also partnered with Disney to launch the Disney Custom Orlando. Chevrolet Orlando's design draws inspiration from the concept car and shows the core design concept of "One Car, Multi-Function". In the new era, young people need distinctive language, high perception of design quality, and the ability to match multiple scenes. It is for this reason that Orlando created, strengthened and reshaped the product personality image, reconstructed the function of young people's needs and urban travel scenes in the new era, fully interpreted the "One Car, Multi-Function ", and brought a new trend possibility.
User Value
Automobile is no longer a simple A-B travel tool, which represents more personal and life attitudes. Especially after the main users transformed 90, or even 95, they brought about the evolution of consumption concept, highlighting the needs of personality. They need distinctive language, high perceived design quality, and functional requirements to match multiple scenarios. It is for this reason that Orlando created, strengthened and reshaped the product personality image, reconstructed the function of young people's needs and urban travel scenes in the new era, fully interpreted the "One Car, Multi-Function ", and brought a new trend possibility.3rd-row and luggage roominess, including roominess flexibility, design (MUV design), comfort and NVH.
Business Performance
Within less than half and one month, Orlando wins 6764 models selling. Orlando was released at Walt Disney Theatre in Shanghai Disneyland Resort. Hundreds of media witnessed the release, which produced great market communication value. In the same year, it participated in the Guangzhou Auto Show in 2018 and the National Excellent Industrial Design Exhibition in 2018, which attracted wide attention.
Social Impact
"Dual Element Design" is the spirit of Chevrolet's persistent practice for a century. The two ends of the duality are high-performance models represented by Corvette, Camaro and Cruze, and full-function models represented by Silverado, Colorado and Equinox. Whether it is a high-performance or full-function vehicle, it embodies Chevrolet's spirit of exploring the future, surpassing dreams, and thinking about future people, cars and life. Orlando integrates the new generation of design language "Lean Muscularity" and "Dual Element Design" into the expression of form and detail, bringing "Design That Raises Your Heartbeat". Every Chevrolet is built with ingenuity at the core, reflected across the key brand pillars of design, performance, and technology and delivered with quality and value. By leveraging ingenuity in a unique way for every vehicle, Chevrolet puts aspiration within reach of everyone.
Project Achievements
In order to enhance Chevrolet's market competitiveness, the leadership decided to add a seven-seat MUV to the model spectrum. At the same time, in order to meet the market demand, the project was officially launched in July 2016, and the target is to be on the market in September 2018.On September 21, 2018, the Chevrolet brand of SGM announced that Chevrolet Orlando was officially listed at the Walt Disney Theatre in Shanghai Disney Resort. The new car has four sets “5 + 2 seats” models, including two Redline series, selling for 119,900 to 159,900 yuan. At the same time, Chevrolet will also work with Disney to launch "Disney Custom Edition Orlando". Chevrolet Orlando will add more exciting moments to the diverse lives of young consumers.
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