Mercedes-Benz Quality in Motion | StarRides, holds a brand mission of “Live up to customer's expectations for their key moments”. After the service operation practice lasting more than three years, it has established vehicle and chauffeur service designed for B2B and B2C. From the six dimensions, including Caring, Credible, Customized, Courteous, Comfortable, Considerate, StarRides sets a series of standards for its premium mobility service, which creates a full-sense experience that sets senses of visual, autitory, smell, taste and tactile in one. With the pursuit of the most perfect quality and service, StarRides has already become the best choice for the routine travel of high-net-worth individuals (HNWI) and the key moments of other users.

StarRides, upholding the brand concept of “live up to customer's expectations for their key moments”, has innovatively formed three matrixes of service products: First, standardized premium mobility service including airport pick-up, chartered service, reserved trips, and cross-city trips; second, one-stop travel solutions for 2B senarios, including conference vehicles, corporate executive vehicles, multiple-day chartered service, and designated exclusive chauffeur service; third, customized travel services, including chartered business jet, student pick-up, cars specially designed for pregnant mothers, wedding fleet, and chartered vehicle for traveling. StarRides has taken the lead in setting a series of standards for premium mobility service industry, namely, the “Caring” including the background check and health assessment of chauffeurs, the conduct of defensive drive and customer privacy protection, the “Credible” of keeping promise to pick up guests on time with ensured service quality, the “Customized” of satisfying personal preferences on in-vehicle music, exclusive children pick-up, surprise gift etc., the “Courteous” including up to one hour free waiting for airport pick-up that your chauffeur will wait for you with a nameplate held, the “Comfortable” of creating a sensory atmosphere inside the car with surround sound audio system, exquisite inner decoration, and comfortable configuration, and the meticulous “Considerate” can be seen from the whole process of the service including the luxury vehicle and well-trained chauffeur, especially the services beyond expectations such as providing travel blanket, eye patch, slippers for customers who need rest during the journey.

With the offially operated luxury Mercedes-Benz vehicles, the authentic chauffeur service, and the brand mission of “live up to customer's expectations for their key moments”, StarRides has rapidly become the only choice for countless high-quality trips. With efforts for more than three years, it has been launched and operated in 23 cities across the country, receiving a combined total of approximately 1 million customers, including nearly 5,000 enterprises. StarRides, with extraordinary service quality, has successively offered services for 2020 World Internet Conference, the German delegation of the Third China International Import Expo in 2020, the 14th National Games of the People's Republic of China in 2021, 2021 Fortune Global 500 Summit, 2019 World Zhejiang Entrepreneurs Convention, 2020 Global People Annual Conference and other top summits, and has defined a new business vehicles service standard for global summits. With all those successful service cases, StarRides has won universal praise as “First Class on Land”, “Five-Star Mobile Hotels” and “the Ceiling of travel services”.

While establishing its own service quality management system, StarRides has also begun to successfully export its service standards to the industry, and has provided 12 premium chauffeur service trainings for hundreds of the private drivers of top luxury car Maybach owners across the country. StarRides has been beyond a premium mobility service provider and gradually grown as the “coach” of China's high-end travel service industry with a reproducible and standardized service system. With service innovation and upgrade, StarRides has opened up a more eco-friendly and sustainable service development pattern, and has been a leader in this industry with great potential and investment value.

Ever since May 2019, when the company was just established, the StarRides service team has set up functions including the User Research, the 7/24 Customer Service, the Chauffeur Training Management, the Product Planning, and the Marketing and Sales. The management team offered their professional strategic advice on the formulation of product strategy and the upgrading of service products. In addition, the company has invited international consulting firms, 5-star hotels, luxury brands and other representative and potential clients to experience the StarRides service, which helps to explore more possibilities of service design and optimize the customer journey map.

To provide better user experience under different scenarios, StarRides joined hands with the China Europe International Business School (CEIBS) to build an "Extraordinary Service Laboratory", cooperating with the Ecole Hoteliere Lausanne (EHL) to develop exclusive training courses for StarRides chauffeurs to continuously enhance their service awareness and quality. In the meanwhile, StarRides unites a top domestic "Service Design & Innovation Firm" CBi China Bridge, reviewing every step and detail during customer’s journey under the guidance of professional theories of service design, and drew a complete service map in different scenarios, which helped StarRides to find opportunities to improve its service. In addition, StarRides held nearly 10 activities include workshops, high-end salons and quality-life tastings in different cities, communicating with users face-to-face and listening to users’ voice, to make the perfect service experience possible. StarRides courteously receives each user with services that beyond expectation, and makes every journey full of happiness.

Relying on the extraordinary service quality, StarRides has successively won many valuable awards, including the “2020 Outstanding Business” and “2021 Partner of the Year” by Fliggy, the “2020 Quality Travel Platform” by Southern Metropolis Daily, the “2021 Better Life Chinese Consumer Brands List” by National Business Daily, and "the 10 Most Valuable National Tides" by the 2nd Whale Tide Award, etc, taking the lead of premium mobility services by conspicuous performance. Besides, StarRides provided services for a series of top summits include the 2019 World Zhejiang Entrepreneurs Convention, the German pavilion of the Third China International Import Expo in 2020, the 2020 World Internet Conference in Wuzhen, the 14th National Games of the People's Republic of China, Fortune Global 500 Summit, and has become the standard travel service provider for global summits. At the same time, it successively won Weshare’s “the best-quality car service provider", the ”2020 Award Star—the Most Trustworthy Service Provider" by the 13th China Meetings Industry Convention, the "2020 China's Best Luxury Travel Brand" by National Tourism Industry, and other authoritative awards in the industry.