Zhuan Pro is a child safety seat that takes into account the baby's safety, comfort and the convenience of parents' adjustment. With cloud desktop rotation design, it allows parents to complete 360° full gear stepless rotation with one hand, and a 90° hovering function. Parents can hold children with one hand without bowing, which solves the problem that it is difficult for parents to hold children in and out of the safety seat when holding luggage. The silence and stability in the adjustment process is also a highlight of it. Parents can complete the adjustment without disturbing children.

Most of the carseats in the market only focus on the kids experience but ignore the parents user experience . We care both the kids and parents. Parents can hold children with one hand without bowing, which solves the problem that it is difficult for parents to hold children in and out of the safety seat when holding luggage. The silence and stability in the adjustment process is also a highlight of it. Parents can complete the adjustment without disturbing children.

After this product went on the market in October 2021, it was immediately approved by the Director of Pediatrics of Shanghai United Family Hospital. At the same time, during the Double 11 e-commerce festival, the e-commerce lead Li Jiaqi took the goods four times in a row, and the product continued to rank first in the e-commerce channel.

2021 is the first year that child safety seats have entered the China’s traffic law. The design team hopes to promote the convenience and comfort of safety seat products through the innovation of functional parts, so that babies can fall in love with safety seats and cultivate their safety awareness. At the same time, it provides a convenient operating experience for parents.

Compared to most brands, we have not deliberately pursued commercialization of product designs in cooperation with international designers. We cooperated with well-known research companies to chat face-to-face with mothers in different cities to understand each other's core needs; The product based on the demands of C-end users, and we carried out systematic optimization accordingly.

6 months project spent total 2 million

6 months project / Spent total 2 million

This product has now become a hit in the category of safety seats. We also establish the long-term cooperation with head e-commerce anchor . It has also become the word-of-mouth choice of countless mothers.