Baby strollers in the current Chinese market are becoming more homogenized. Most products narrowly pursuit of shape and function, but ignore the use-friendly experience that are closely related to people. How to design a product that is safe and most importantly comfortable to use? It’s a challenging task. Savile strollers uphold the humanistic spirit through its focus on safety and the user experience innovation. The stroller weighted 6.5kg, which make it easier to transport. Meanwhile, by utilizing Magicfold system, the stroller’s easy-to-use gravitational folding tech feature gives Chinese parents the ideal travel experiences.

We focused on in-depth thinking on functional innovation and user experience improvement. By clarifying the moms’ most fundamental requirements on safety and user experiences, Savile strollers has made further revolutionary improvements in the structure of the product. Featuring one-button bending-free retraction, four wheel coordinated shock absorber system and seat-level safety protection, Savile strollers empowers moms with more secure and worry-free experience while bringing greater travelling comfort to their children.

The project has created a big buzz after its release. It has been searched frequently by consumers on well-known Chinese social media platforms "Weibo" and "Xiaohongshu" while receiving spontaneous sharings and recommendations from hundreds of KOLs. In less than a month, it became “The Most Desirable” product in our online shop which made us having to quicky increase the orders from the factory.

This project changed the current situation of China’s baby stroller market that overemphasized the concepts of “Multi-function”, guided the baby stroller market to return to the original motives. “Compact, Safe, and Easy-to-use,” the Savile stroller provides maximum stability in a lightweight frame.

The Savile Marketing Department interviewed more than 200 mothers in 3 months and created this product based on the current market demand and factory structure. Although this product did not cooperate with world well-known designers, every detail meets the humanized design, especially perfectly fits the needs of the Chinese Urban families.

The reason why this project was able to achieve goals that exceeded expectations was because we made more innovative improvements in the process management. By combining the advantages of flat management and Factory To Consumer(F2C) manufacturing process, the shortened supply chain results in lower end prices to consumers and higher profits for manufacture, offering truly digital revolutionary experience.

2 million inputs within 2 years

The original intention of this project was to respond to the audience's demand for products, and to provide consumers with a safer and better-use ideal choice. The project achieved performance beyond expectations in terms of communication value and brand awareness. Its excellent quality, outstanding shape, and design and functions that meet the fundamental needs of consumers, therefore quickly spread across major social media platforms in China, and finally brought unexpected marketing and brand value to Chinese mother-baby market.