Abner gravity carts baby strollers, gravity retracting solves the problem of one-hand retracting while avoiding secondary wear during retracting because of body landing; gravity retraction in the true sense, this structure breaks through the defect that the traditional use of spring tension is easy to fail, no spring device at all, just fall with the gravity of the handle and backrest, unlock the sliding device of the rear foot, move the handle tube and the front leg tube closer to the back leg tube, realize the function of the car platform to merge and automatically stand in a very short time, and you can adjust the friction coefficient of the rear foot tube chute to adjust the delay of closing the car, make the collection safer and more stable; This structure has obtained a Chinese utility model patent and a German invention patent. This product solves the problem of rapid vibration and deflection of the front wheel of the light vehicle when the small wheels encounter uneven roads, the front wheel deflection will cause the car seat to shake, which is transmitted to the baby’s brain, will be very unfavorable for the baby's development, the team did many experiments and tests on this detail, and finally found a structural device that can complete shock absorption.

This product focuses on the perspective of user experience and user aesthetics, adhering to the constant pursuit of high-value, high-quality, and convenient creation concepts, use safe and reliable materials while upgrading from the structure, providing a comfortable cockpit for newborns allows parents to reduce cumbersome operations in one step, and more worry-free to enhance the product experience.

The product was widely recognized by consumers as soon as it was launched, and the product color design and the well-known IP Little Yellow Duck launched a joint model, which was planted on all major platforms, setting off a panic buying boom.

The launch of this cart has changed the traditional high-end carts on the market that are cumbersome to operate and have a single style, let the emerging consumer groups who pursue the quality of life have better choices.It provides a new idea and direction for the design of the baby stroller for the entire maternal and child consumer goods industry in the future.

From the establishment of the project, to market research, to R&D design and fabric design; combining user needs and the team's high standards for carts, it took 8 months to finally present an excellent cart.

Starting from understanding user needs, coordinating with brand and market positioning, combined with excellent industrial design, from solving the gravity retraction structure, to solving the mechanical backrest of the tri-fold light car, and finally solving the problem of the front wheel of the light car with uneven road surface The problem of rapid vibration deflection, the completion of the shock-absorbing structural device, and finally a product that can really solve the pain points of users.

It took 8 months from project initiation to listing, with an investment of RMB 900,000.

The target users of this product are emerging consumer groups who have a certain pursuit of product design. With the efforts of various departments, we finally produced excellent products that not only solve the pain points of users but also improve the quality of life. The enthusiasm of the market for this product has strengthened our company's design-oriented product development thinking of user experience first.