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猫头鹰 妙合Pro
Ho Pro
母婴产品类 婴儿推车 4672 0 2021-12-29
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作品详情
中文 / English
作品简述
妙合Pro是一款在婴儿舒适性和家长便利性之间达到了平衡点的可折叠婴儿推车。其创新采用单手一键收车设计,一边抱娃一边收车,折叠后仅A3纸大小,可收纳于走廊、餐厅灯场所,且车身仅重6.5kg,女士也可轻易携带。头蓬的地球蓝和月亮橙的优雅配色,象征着探索地球和飞向宇宙,助力宝宝益智启蒙。
用户价值
此推车解决了在城市出行中父母不方便带娃出行的使用场景。 创新型倒梯形轮组设计,折叠后仅 A3纸大小, 在餐厅、走廊等环境也可以轻松存放,使用便捷。折叠体积小,可以放在高铁置物架等地方储放。
商业表现
此款上市后即被NBA脊医推荐,并获得国际知名大奖,包括美国MUSE产品创意奖、日本GOOD DESIGN设计奖。 同时,小红书平台也有超过200+博主主动推荐,成为人气爆款。
社会影响
忙碌紧凑”是当代中国家庭的生活状态。设计团队希望通过设计合理的产品,让父母带娃减少不必要的麻烦。兼顾实用、创新和美感。在亲子出行中产生非常充盈的交互体验。
团队组织
此款产品由团队设计师设计, NBA 勇士队脊医在前期研发阶段给了产品建议咨询。同时,面对面取样了100+妈妈,整理了他们最核心的需求后,设计了此款推车。
流程方法
我们在过程中强调差异化的设计特点,以”做到专业保护,又不牺牲产品功能”为设计出发点。 折中平衡的产品设计。在满足婴儿的基础上,也考虑到了家长的感受。
项目投入
6个月-70万
达成情况
该产品上市后即在母婴圈形成良好口碑,产品断货严重,也被线下KA渠道主动推荐。
Project Description
HO Pro is a foldable baby stroller that strikes the balance between baby comfort and parent convenience. It is innovatively folded up with the push of a button with one hand, allowing the parent to carry the baby while folding the stroller. The folded size is equivalent to A3 paper, and can be stored in the corridor, restaurant and other places. The body weighs only 6.5kg and can be easily carried by women. The elegant matching of earthy blue and moonlight orange on the canopy symbolizes exploring the earth and flying to the universe, which contributes to the baby's intellectual development and cognitive enlightenment.
User Value
This stroller solves the user situation where parents are inconvenient to take their baby when traveling in the city. The innovative inverted trapezoidal wheel group design and the A3 paper size folding size makes the stroller easily stored in restaurants, corridors and other outdoor environments. Even can be stored in places such as high-speed rail racks.
Business Performance
This stroller was recommended by NBA chiropractors after it went on the market, and won internationally renowned awards, including the American MUSE product award and the Japanese GOOD DESIGN award. At the same time, the Reds platform also has more than 200+ bloggers actively recommending it, it soon become a hit in mother-baby fields.
Social Impact
"Busy and compact" is the living condition of modern Chinese families. We hope to design proper products to reduce the trouble parents have with their babies. It is practical, innovative and aesthetic, producing a very full interactive experience in parent-child travel.
Team Structure
This product was designed by in-house designers. The NBA Warriors chiropractor gave product advice and consultation in the pre-development stage. At the same time, we sampled 100+ mothers and conducted face to face interview. We sorting out their core needs before designed this stroller.
Flow
In the process, we emphasized the characteristics of differentiated design, taking "Professional protection without sacrificing product functions" as the design starting point. On the basis of satisfying both the baby and the parents' feelings are also the core point that taken into consideration.
Project Investment
6 months-700,000
Project Achievements
After the product was launched, it has formed a good reputation in the mother and baby circle. The product soon out of stock and were actively recommended by offline KA channels.
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