Didinika is a brand focusing on baby's auxiliary food making products, which is the leading brand in this segment. In the long-term cooperation with Hoow Design, it has created a series of excellent products, and this project is a very representative one. Exclusive cooking suit is the key to ensure the hygiene and safety in the process of making supplementary food, and convenient production method can satisfy the baby's eating habits. This Innovation combins cutting board and grinding bowl, which makes the whole set of product becomes almost the smallest space-occupied with the most comprehensive function in the market.

1、A combination of a special cutting board set and grinding set is provided for the user in the kitchen, and this product could meet the requirements in an all-round way. 2、A reasonable mode of storage to save the precious space of the kitchen. 3、Not only do we create a warm and joyful User Experience by Cartoonized Modeling Style, but also make a clear functional division for convenience.

The products of infant and children are one of the most concerned areas nowadays. Dietary richness is one of the important key elements during the growth of babies, supplementary food is rigid demand, there is a big demand of the quick and safe auxiliary food processing set. This product combines special cutting board and grinding product, optimizes the combination, improves the performance-price ratio, and fills in the market gap. The products are mainly young appearance style, in line with the needs of female users. It maintains monthly sales of more than 50000, as well-known Hot-sale product since the launch of Q1 in 2019.

The baby supplementary food products created by our joint producers can effectively help novice mothers, give their babies more scientific and safe feeding methods, and promote the popularization of scientific parenting concept； At the same time, it also reduces the burden of young parents, so that they can enjoy more fun with their baby.

There are more than 30 full-time members have been participated in the project, who are respectively responsible for project management, technical research & development, product planning, appearance design, structure landing, prototype production, market promotion, exhibition preparation and other work. Among them, more than 15 persons are from Hoow Design , who have completed the work of product planning, appearance design, structure landing and prototype production.

In the process of design, Hoow Design has added the research on user experience and functional demands, aiming to turn a complex supplementary food production process into a self-service and easy-completed experience. Finally, we have obtained a convenient product which occupies almost the smallest space with comprehensive function. It has exceeded out expected.

The project takes 5 months from the project initiation to the delivery of the prototype. The cost is about one million RMB.

This project not only achieves the goal of design landing and good user experience, but also explores an effective way to improve user experience in the whole field of maternal and infant products; This product has achieved excellent market response. It has provided convenience for many users, giving more scientific and safe feeding methods to babies. It helps promote the popularization of scientific parenting concept.