In recent years, Hoow Design has been continuously trying to inject innovative thinking into the traditional industry to meet the increasingly rich demand of scenario and youth consumption. In this context, the project is designed as a tea set with innovative structure and aesthetic appearance. It retains the skill and professionalism of tea making, but it’s more efficient, convenient and suitable for younger new scenes.

The designers of Hoow Design deeply studied the demands behind "a cup of good tea". They found that new user groups need convenient and efficient user experience, more diversified aesthetic styles, and more diversified scenes for tea sets; This project provides a new use experience, which enables people to take the smallest space and to use the simplest steps to make "a cup of good tea" ,meeting the needs of different users.

This is a very innovative product. At present, there are almost no similar competitive products. Some large-scale e-commerce platforms and well-known domestic gift companies have already placed purchasing orders. The product producer will also expand the production line for this product, as it has been predicted one of the most popular products in 2020. Hoow Design also plans a whole series of products for it, therefore, the product can quickly seize the market at various prices to form a complete commercial layout. It’s estimated that the revenue for 2020 will be increased about 10 millIon.

The development of the tea industry has always been very traditional, and the dimension of product innovation is relatively single. We have cooperated with famous tea makers to propose new product innovation direction, and also plan to continue to develop new products in the next few years, so as to drive the whole industry to seek new growth opportunities through innovation.

There are more than 20 full-time members have been participated in the project, who are respectively responsible for project management, technical research & development, product planning, appearance design, structure landing, prototype production, market promotion, exhibition preparation and other work. Among them, more than 10 persons are from Hoow Design , who have completed the work of product planning, appearance design, structure landing and prototype production.

We design for user experience and psychological demands to preserve the artistic conception and taste of tea culture; at the same time, we set many brand-new scenes to innovate the product form in the scenes, which is the key to achieve the expected goal. In the process of product landing, the structural engineers strictly manage the cost, optimizes the structure and processing mode, which help us save a large amount of expense and improve the cost performance of the product.

The project takes 5 months from the project initiation to the delivery of the prototype. The cost is about one million RMB.

This project is not only an excellent design, but also provides a direction for the innovation of the tea industry. Our business partners has seized this opportunity and adjusted the brand layout in the future, which will bring significant growth of the company's performance. This is also the value of our continuous innovation.