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多功能切菜器
Multifunction Mandolin Slicer
家庭办公类 厨房小工具 1766 0 2021-12-10
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作品详情
中文 / English
作品简述
在消费升级的大背景下,多功能切丝器是对目前市面上切丝器进行功能、体验、颜值全面升级,超大容量收纳筐,集收纳与沥水功能于一体;“六合一“刀片组合,切丝切片均能轻松切,并且轻松拆卸与安装;护手器边缘加高加厚,呵护双手更安全;通体彩色透明食品级pet材质,安全放心,蔬菜可视化,尽显精致优雅;优化用户做菜体验,下厨不再手忙脚搅乱
用户价值
1.解决用户切土豆、萝卜等时因刀工不好而出现切不均匀、切片太厚、切的慢、易伤手等问题; 2、高品质轻奢主义,好看易用,帮助用户轻松切菜,享受烹饪过程,培养烹饪兴趣; 3、及多功能于一身,收纳筐也可当洗菜篮、水果篮,满足家庭多种使用需求
商业表现
多功能切丝器在首发时,提前超额完成预期销量;电商平台首月上线,单品销售额突破50W,得到消费者高度好评
社会影响
多功能切丝器有着优秀的使用体验、出众的颜值,适用当代大众的生活和当代生活方式趋势,完美融入厨房环境,让用户轻松切菜,爱上做菜,提高生活幸福指数
团队组织
整个项目从立项到最终推向市场,共历时近半年时间,该项目一共近10位人员参与,分别负责项目产品定义、ID设计、结构设计,快速导入生产体系,对接供应链资源
流程方法
多能切丝器一经上市,销量火爆,原因之一在于我们有着完善的产品开发流程 1、基于国内切丝器市场调研,通过对消费者需求分析定义产品功能及设计方向 2、设计团队深入产品设计,产品组委会进行评审,确保选择产品最优方案3、正式上市前会进行数轮测试及修改,确保产品功能体验达到最佳4、运营团队、销售团队介入,充分了解产品,开启上市准备工作;
项目投入
我们公司的政策是不透露成本,项目周期6个月
达成情况
多功能切丝器凭借其出众的使用体验和跳脱的颜值,一经上市,销量喜人,达成公司期望目标的同是也反应了用户对它的无比喜爱。
Project Description
Under the upgrading consumption background, this multi-function Mandolin Slicer comprehensive upgrade from function, experience, appearance, and with large capacity basket integrates the colander drain holes. “6 in 1” interchangeable blades are easy to be installed and disassembled, it makes people easily cutting vegetables in various shapes. This product enclose with a hand guard which is higher and thicker, to prevent accidental injuries to fingers while cutting shorter food. It made from food grade PET raw material makes more healthy and safety as well. We choose a transparent appearance to make the food visualization, optimize people’s cooking experience and makes cooking is more easy and happy.
User Value
Firstly, this product avoids to hurt fingers due to people’s poor cutting skill, solving the problems of cutting uneven, too thickly or too slowly. Secondly, this product is high-quality and good-looking with entry luxury, it’s easy to be used and cutting vegetables easily, makes people enjoy cooking. Thirdly, this basket is multi-functions which could be used as drain basket, and fruit basket as well, to meet various demands of family;
Business Performance
The company achieved sales target in advance when the Mandolin Slicer launched. This product sale revenue exceeded 0.5 million in the first month on e-commerce platform and was highly reputations by customers.
Social Impact
“Multifunction Mandolin Slicer” has an excellent appearance and user experience, and in line with the trends of contemporary lifestyle. It is perfect to integrate into the kitchen environment, and enhance people's happiness index.
Team Structure
The project took 6 months from kick-off to launch market. There are more than 10 team members from cross-functional department participated in the project. They are in charge of product definition, industrial design, and mechanical design, integrate with supply chain resource to introduce to production rapidly.
Flow
“Multifunction Mandolin Slicer” launched successfully is benefit from our advanced NPD process. Firstly, we conducted research base on the domestic market, through requirement analysis of consumer to define product functions and direction of design. Secondly, the product committee reviewed the whole product appearance and functions after the design finished and choose the best scenario. Thirdly, our project team conducted many test and revise the product to ensure our product achieves best testing performance. Finally, the product was introduced to the operation and sales team before launched, they prepared materials for launching to the market after fully understand the product.
Project Investment
Our company policy is not disclose the cost. Project period is 6 months
Project Achievements
“Multifunction Mandolin Slicer” is sold well rely on its excellent user experience and outstanding appearance. When this food slicer was launched to market, it achieves the company’s expectations, meanwhile it reflects how much consumers love it.
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