"Cabinet Rice Container" aims to solve the pain point of rice storage and make it easier to take out rice from a narrow cabinet. To achieve this goal, the container uses an innovative structure to change the direction of the cover opening via a guide plate which will guide users to open the cover forward. The guide plate reduces the area of rice exposed to the air. Hence, the container is designed to seal tightly. This exclusive point is able to avoid rice spoilage in a humid and dusty environment, also keep rice more clean and fresh. Compared with traditional rice storage containers, our design is much more space-efficient and ergonomics. People can take out rice directly instead of moving a heavy container out of the cabinet, which greatly enhances the cooking experience. For the appearance, minimalist design combined with white and black color makes it look skillful.

The rice container has a minimalist appearance and it can be used in a narrow cabinet to be much more space-efficient, it makes the kitchen has more comfortable view. The transparent guide plate makes it easy to observe the remaining rice and gives an excellent consumer experience.This container is designed to seal tightly. This exclusive point is able to avoid rice spoilage in a humid and dusty environment, also keep rice more clean and fresh, and keep people more healthy.

The company get orders exceeded our expected when the rice container was launched in the first time and this product was highly praised by consumers.

The cabinet rice container is designed for solving the pain point of small kitchen of hardly storage rice after our in-depth research in the urban. It has an excellent appearance and use experience, and in line with the trends of contemporary lifestyle. It is perfect to integrate into the kitchen environment, and improves people's happiness index

The project took 7 months from concept design to prototype, then to trial production and launch to market finally. There are more than 10 team members from cross-functional department participated in the project. The team start from product research, and passed design brainstorming, product definition, industrial design, mechanical design and strict prototype test before mass production. The team integrate supply chain resource efficiently to ensure the produce smoothly and the quality steadily.

This product developed followed by advanced NPD process. Firstly, we conducted research base on the domestic market, through requirement analysis of consumer to define product functions and direction of design. Secondly, the product committee reviewed the whole product appearance and functions after the design finished and choose the best scenario. Thirdly, our project team conducted many test and revise the product to ensure our product achieves best experience. Finally, the product introduced to the operation and sales team before launch, they prepared materials for launching to the market after fully understand the product.

Our company policy is not disclose the cost. Project period is 7 months.

"Cabinet Rice Container" aims to solve the storage problem in the small kitchen space through our design. This product finally well solved the pain point, brings much convenience to people in life, and gets a good reputations from market as well.