作品简述
Luka Mini是专为中国0-4岁的宝宝设计的绘本阅读故事机,上市价格399元,这个价位段中,是中国品牌故事机品类里,唯一能读7万+绘本的故事机。Mini是Luka产品线中的低龄入门款,帮助低龄宝宝完成敏感期早教启蒙,陪伴宝宝养成阅读习惯。4-5岁是培养孩子阅读习惯的第一个窗口期,优质的绘本融合生动的故事可以为孩子创造更好的早教环境,Luka Mini基于计算机视觉技术,应用人工智能图像识别算法,通过一颗摄像头,实现绘本翻到哪页读哪页。
用户价值
1、帮助父母给孩子讲绘本,播放故事儿歌,解决现在父母没有时间精力和能力亲子阅读的痛点。
2、赋予 Lukamini以角色生命力, 成为孩子喜欢的小伙伴,养成阅读习惯。
3、人工智能赋能与孩子,让孩子可以摆脱电子屏幕的吸引,自由自主阅读绘本。
4、纯正的美式英语发音帮助孩子学习最地道的英文绘本。
商业表现
Luka Mini 在发布后的4个月时间内,已经销售10万余台,是Luka产品线中最畅销的流量款产品。
全网超过500位KOL测评种草,得到30000位宝妈在微博、小红书、抖音、淘宝、天猫、京东等平台推荐。
覆盖低龄儿童打造的Luka Mini ,使物灵的早教产品矩阵更加完善,内容沉淀和持续的热度使物灵的品牌价值得以提升,进一步扩大了luka 绘本阅读机器人产品系列在早教产品品类的市场占有率,居于0~12岁宝宝早教机品类头部品牌。
社会影响
1、让几千万婴幼儿童完成“听说读写”早教启蒙,打造未来家庭的阅读养成之道。
借助最先进的人工智能技术,让处于早教启蒙及阅读敏感期的孩子充分享受阅读的乐趣。孩子们可以自由的从屏幕中挣脱出来,充分享受听故事、看绘本的乐趣。
2、将早教音频及儿童绘本行业数据化,打通用户行为与内容创造。
在孩子使用 Lukamini 听故事、读绘本的背后,是庞大的用户大数据,我们对早教音频及阅读绘本的数量、品类、时间、偏好等进行云计算,为家庭制定更加个性化阅读推荐,为行业提供最有价值的资源配置和内容创造参考。
3、引领并推动了人工智能技术落地消费品行业的发展。
2016年开始着力研发绘本阅读机器人,至2020年从机器人行业延伸至故事机、点读笔品类,将人工智能计算机识别技术不断地渗透到各个早教产品行业,引发了众多公司的跟进。
团队组织
本项目由包括来自百度、微软、谷歌等知名公司精英组成的50人团队组成,分别包括产品经理、项目经理、工业设计、结构设计、UI设计、交互设计、嵌入式硬件、嵌入式软件、安卓和iOS开发、测试、服务端开发、计算机视觉、自然语言处理、运营、供应链、市场和营销团队。外部包括中科院心理学家、科学家和儿童教育领域的专家以及绘本阅读达人给予了指导和建议。
流程方法
1、基于国内早教行业市场增长以及阅读状况的调研,开创全新品类
2、将计算机视觉技术开创性的用于儿童绘本阅读领域
3、通过对购买者和使用者的需求分析定义产品核心功能,
4、关键环节由产品和技术组委会评审,确保产品需求和技术方案选择最优。
5、在面向市场前进行产品内测(100人)和公测(2000天使用户)
6、迭代后正式首发上市
管理工具方面:设计与用户体验团队、硬件研发、供应链团队用Gitlab维护问题清单和待完善项,用软件迭代的速度来优化体验和品质问题。
项目投入
研发到发布历时9个月;投入资源属于商业机密,暂不便透露。
达成情况
目标:将前3年在机器人产品积累下来的图像识别算法,及海量生产的绘本和音频内容,通过低客单价的故事机品类,进一步渗透到全国家庭,让每一个家庭都可以低成本的体验到人工智能技术结合故事机的早教产品。
达成:2020·7·20发布,目前4个月的销售已达到10万余台,双十一更是一举拿下阅读机器人品类的销售冠军。
Project Description
Luka Mini is a picture book storyteller specially designed for Chinese children aged between 0 and 4 years old,The listed price of Luka Mini is 399 yuan. Among Chinese branded storytelling machines category in the same price range, it is the only one that is equipped to read more than 70,000 picture books. In Luka’s product line, Mini is an entry-level product intended for the youngest children, to help young children complete the sensitive early education period and accompany them to develop reading habits. 4-5 years old is the first window period to cultivate children's reading habits, and high quality picture books combined with vivid stories can create a better early education environment for children. Based on computer vision technology, applying artificial intelligence image recognition algorithms, Luka Mini uses a single camera to read the page to which the picture book turns.
User Value
1.Helping kids read picture books and hear the storys, to save parents time and read correctly to kids.
2.Lifelike character design makes Luka a friend of kids, help develop reading habits.
3.AI technology encourages kids to read books voluntarily instead of iPads and other displays.
4.Native speaking English to help kids read original English picture books.
Business Performance
Within four months after the release, it reached a great sale quantity of more than 100,000 units, which boasts the best-selling product in Luka's product line.
It has been highly appreciated by more than 500 online KOLs, and recommended by 30,000 mothers on Weibo, Xiaohongshu, TikTok, Taobao, Tmall, JD.COM and other platforms.
Luka Mini, which is specially intended for the youngest age group, makes the early education product matrix of Ling more perfect. Its content accumulation and continuous popularity enhance the brand value of Ling, and further expands the market share of Luka picture book reading robot series in the early education product category, ranking as the leading brand in the early education machine category for children aged 0-12 years.
Social Impact
It has helped tens of millions of infants and children to complete the early education enlightenment featured by "listening, speaking, reading and writing", which has created the reading development pattern for future families.
With the most advanced artificial intelligence technology, it enables children during the period of early education enlightenment and reading sensitivity to fully enjoy the fun of reading. Children are freed from the electronic screen to fully enjoy the fun of listening to stories and reading picture books.
Collect the data of picture book reading industry, connects user action and contents generating.
Behind the use of Lukamini, is gigantic data of anonymous user acts. We compute the quantity, category, time, preference of picture books to push personalized reading suggestions to user, providing the optimized resource distributing and contents creation references to industry.
led and promoted the development of artificial intelligence technology in consumer goods industry.
In 2016, efforts have been made to develop picture book reading robots. By 2020, the robot industry will be extended to storytelling machines and point reading pens. Artificial intelligence computer recognition technology will continue to penetrate into various early education product industries, which has triggered the follow-up of many companies.
Team Structure
We have over 50 talents from Microsoft, Google, Baidu and other top companies in the industry, including PM, PD, ID, ME, UI, UX, EH, ES, Android and iOS engineers, TE, SE, CV, NLP, operation, supply chain and marketing team. We also collaborate with Psychologist, scientist and specialist from CSA in kids’ education and picture book reading to study in reading habits developing.
Flow
1.Developing brand new product category by domestic early education industry and the survey of reading situation.
2.Utilize computer vision technology in Kid’s reading field.
3.Defining core feature by User and consumer analysis.
4.The Technology Community evaluates the critical product needs to ensure the most optimized product solution and best user experience.
5.Private beta test with over 100 users and public beta test with over 2000 seed users.
6.Iteration after public beta to launch officially.
Project Investment
It takes 9 months from R & D to sell ; the investment details are business sensitive.
Project Achievements
Objective: To further penetrate the image recognition algorithm accumulated in the robot products in the first three years, as well as the mass production of picture books and audio content through the story machine category with low customer price into all the families in China, so that every family can experience the early education products combining artificial intelligence technology with story machine at a low cost.
Achievement: Released on July 20, 2020, its sales volume in the past four months has reached more than 100,000, and even won the first place in the category of reading robots on the Double Eleven Day (November 11, 2020).
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