作品简述
Luka是一款专门为孩子设计的阅读养成机器人,借助人工智能技术和角色化设计帮助孩子养成阅读的好习惯。利用领先的人工智能图像识别技术,可以快速精准识别每一页内容,实现翻到哪读到哪,让孩子获得更加自然的阅读体验。与前迪斯尼制作团队联手为Luka设计了“宇宙故事收集员”的鲜明角色与情感表达,通过眼睛屏幕传达70多种不同的交互动作和表情。Luka会从读过的故事中学习内容与孩子互动,让孩子可以爱上阅读,享受阅读的乐趣。
用户价值
1、 帮助父母给孩子讲绘本,解决现在父母没有时间精力和能力亲子阅读的痛点。
2、 生命感设计让Luka成为孩子喜欢的小伙伴,养成阅读习惯。
3、 人工智能赋能与孩子,让孩子可以摆脱电子屏幕的吸引,自由自主阅读绘本。
4、 纯正的美式英语发音帮助孩子学习最地道的英文绘本。
商业表现
尚未正式发售,仅在京东进行了小范围的天使用户预售活动。一个月内2000台售罄,收到310多个来自消费者的评论,好评率达到98%。目前同品类热销榜第二。天使用户加入用户体验计划微信群,根据每天的使用情况为luka提出不同的问题和建议,我们再根据所有用户的反馈不断优化产品,迭代功能,真正做到从用户的意见中优化产品,用最好的产品服务用户。
社会影响
告别“失读儿童”,打造未来家庭的阅读养成之道。
借助最先进的人工智能技术,让处于阅读敏感期的孩子充分享受阅读的乐趣。无论有没有父母陪伴阅读,孩子们都可以从屏幕中挣脱出来,充分享受阅读的乐趣。
将绘本行业数据化,打通用户行为与内容创造。
在孩子使用Luka读绘本的背后,是庞大的用户大数据,我们对阅读绘本的数量、品类、时间、偏好等进行云计算,为家庭制定更加个性化阅读推荐,为行业提供最有价值的资源配置和内容创造参考。
团队组织
本项目由包括来自百度、微软、谷歌等知名公司精英组成的50人团队组成,分别包括产品经理、项目经理、工业设计、结构设计、UI设计、交互设计、嵌入式硬件、嵌入式软件、安卓和iOS开发、测试、服务端开发、计算机视觉、自然语言处理、运营、供应链、市场和营销团队。外部包括中科院心理学家、科学家和儿童教育领域的专家以及绘本阅读达人给予了指导和建议。
流程方法
1基于国内绘本行业市场增长以及阅读状况的调研,开创全新品类
2将计算机视觉技术开创性的用于儿童绘本阅读领域
3通过对购买者和使用者的需求分析定义产品核心功能,
4关键环节由产品和技术组委会评审,确保产品需求和技术方案选择最优。
5在面向市场前进行产品内测(100人)和公测(2000天使用户)
6 迭代后正式首发上市
管理工具方面:设计与用户体验团队、硬件研发、供应链团队用Gitlab维护问题清单和待完善项,用软件迭代的速度来优化体验和品质问题。
项目投入
6个月-1年。投入资源属于商业机密,暂不便透露。
达成情况
进过技术迭代,绘本画面的识别准确率在98%,目前已经可以识别8000+国内外精品绘本,覆盖主流电商平台和书店的热销绘本,采用播音级人声配音和纯正英语发音,9月中正式全渠道销售。
Project Description
Luka is a reading-habit-developing robot designed for kids. With AI technology and characterized design to help kids develop good reading habits. Luka integrates advanced AI computer vision technology to recognize contents on picture books rapid and accurate, you can turn the page as usual, Luka reads them like we do, makes reading happier and easier for kids. We collaborate with former Disney animation team to design the character and story of Luka, its cute and attractive voice, hundreds of emotions and feelings, kids would love to interact, read and make friends with Luka, growing up with Luka.
User Value
1. Helping kids read picture books, to save parents time and read correctly to kids.
2. Lifelike character design makes Luka a friend of kids, help develop reading habits.
3. AI technology encourages kids to read books voluntarily instead of iPads and other displays.
4. Native speaking English to help kids read original English picture books.
Business Performance
Not officially on shelf. Now there is only pre-sale for seed users on JD.com, 2000 sets of Luka were sold out in a month, received over 300 feedback and comments from users and the positive rating is 98%. Now ranks the second in robotics category. We are organizing a seed user Wechat group to generate questions and comments from users, optimizing our products and user experience to pursue the goal to make all users satisfied.
Social Impact
Eliminates the No-reading environment from kids, developing a way to help kids read in the future.
With advanced AI technology, make reading-sensitive kids enjoy reading. No matter how much time and energy that parents have, Kids can set free from digital screens and enjoy the pleasure of reading.
Behind the use of Luka, is gigantic data of anonymous user acts. We compute the quantity, category, time, preference of picture books to push personalized reading suggestions to user, providing the optimized resource distributing and contents creation references to industry.
Team Structure
We have over 50 talents from Microsoft, Google, Baidu and other top companies in the industry, including PM, PD, ID, ME, UI, UX, EH, ES, Android and iOS engineers, TE, SE, CV, NLP, operation, supply chain and marketing team. We also collaborate with Psychologist, scientist and specialist from CSA in kids’ education and picture book reading to study in reading habits developing.
Flow
1. Developing brand new product category by research of domestic picture book reading trends and market change.
2. Utilize computer vision technology in Kid’s reading field.
3. Defining core feature by User and consumer analysis.
4. The Technology Community evaluates the critical product needs to ensure the most optimized product solution and best user experience.
5. Private beta test with over 100 users and public beta test with over 2000 seed users.
6. Iteration after public beta to launch officially.
Project Investment
6 month-1 year, the investment details are business sensitive.
Project Achievements
With technology iteration, the recognizing accuracy of picture books is over 98%, now supports over 8000 domestic and oversea picture books, covering most popular picture books on online store and bookstores, with high quality soundtrack and native English speaking, launch officially in mid-September.
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