作品简述
Lukababy是一款融合人工智能技术,帮助0-8岁儿童养成阅读习惯,提高中英文绘本阅读能力的陪伴教育机器人;通过计算机视觉识别技术加上深度学习算法,可以快速精准的识别绘本上的每一页内容,满足孩子翻到哪儿读到哪儿的自由阅读乐趣,为了赋予lukababy生命力与角色感,内部设计团队与前迪士尼动画团队经过3个月的设计创作,为lukababy系列产品构建了一套完整的世界观故事,并且创作了120余种表情动画在LED点阵屏上,赋予lukababy表达自己情绪与孩子互动的能力。此外考虑到便携性,我们将结构排布空间压缩到极致,使得体积做到最小,将摄像头巧妙地隐藏于一根恰好适合孩子握持的弯管里,孩子走到哪儿带到那儿,随时随地陪伴孩子一起阅读绘本。
用户价值
1、 帮助父母给孩子讲绘本,解决现在父母没有时间精力和能力亲子阅读的痛点。
2、 生命感设计让 LUKABABY 成为孩子喜欢的小伙伴,养成阅读习惯。
3、 人工智能赋能与孩子,让孩子可以摆脱电子屏幕的吸引,自由自主阅读绘本。
4、 纯正的美式英语发音帮助孩子学习最地道的英文绘本。
商业表现
Luka系列绘本阅读机器人,以创新的多模态交互为基础,灵性设计为引导,在中国智能早教市场创造了骄人的业绩。产品自2017年第四季度上市销售以来,已进入到20余万家庭,累计陪孩子阅读绘本1300万册,助力孩子从小爱上阅读。在2018年第三季度,物灵科技又推出了Luka绘本阅读机器人两款新品LukaBaby和LukaHero,主打便携绘本早教启蒙和英语早教启蒙。目前Luka系列产品,在绘本早教阅读市场上处于绝对领先地位。物灵科技天猫旗舰店,在2018年双十一大促当天,销售业绩超过众多早教品牌,获得了早教品类销售第五的好成绩。
社会影响
告别“失读儿童”,打造未来家庭的阅读养成之道。 借助最先进的人工智能技术,让处于阅读敏感期的孩子充分享受阅读的乐趣。无论有没有父母陪伴阅读,孩子们都可以从屏幕中挣脱出来,充分享受阅读的乐趣。 将绘本行业数据化,打通用户行为与内容创造。 在孩子使用Luka读绘本的背后,是庞大的用户大数据,我们对阅读绘本的数量、品类、时间、偏好等进行云计算,为家庭制定更加个性化阅读推荐,为行业提供最有价值的资源配置和内容创造参考。在17-18年我们成功的让20余万家庭开始重视培养孩子的阅读习惯,陪伴孩子阅读1300万册绘本,会不断让中国的孩子每年的阅读量持续增长。
团队组织
本项目产品研发团队由包括来自百度、微软、谷歌等知名公司精英组成的50人组成,分别包括产品经理、项目经理、动画设计、工业设计、结构设计、UI设计、交互设计、嵌入式硬件、嵌入式软件、安卓和iOS开发、测试、服务端开发、计算机视觉、自然语言处理、运营、供应链、市场和营销团队。外部包括中科院心理学家、科学家和儿童教育领域的专家以及绘本阅读达人给予了指导和建议。
流程方法
1、基于国内绘本行业市场增长以及阅读状况的调研,深度分析绘本增长量与国名教育水平上升趋势,迭代升级LUKA系列产品,优化稳定产品功能体验、升级核心算法、深挖产品性价比。
2、将计算机视觉技术开创性的用于儿童绘本阅读领域,深挖技术难点,促使阅读更加自然流畅。
3、通过对购买者和使用者的需求分析定义产品核心功能。
4、关键环节由产品和技术组委会评审,确保产品需求和技术方案选择最优。
5、在面向市场前进行产品内测(100人)和公测(2000天使用户)
6、迭代后正式首发上市 管理工具方面:设计与用户体验团队、硬件研发、供应链团队用Gitlab维护问题清单和待完善项,用软件迭代的速度来优化体验和品质问题。
项目投入
6个月-1年。投入资源属于商业机密,暂不便透露。
达成情况
进过技术迭代,绘本画面的识别准确率在98%,目前中文绘本已经可以阅读三万七千余本、英文绘本可以阅读七千余本,覆盖主流电商平台和书店的热销绘本,采用播音级人声配音和纯正英语发音,七月正式召开新品发布会,已经覆盖线上各大电商销售平台:京东、天猫、微店、大V店、网易考拉等;以及线下各类机场零售店、火车站零售店、潮玩店、母婴玩具店、三联等各大书店、商超等;截止12月份LUKA系列产品已已进入到20余万家庭,累计陪孩子阅读绘本1300万册,达到我们销售预期。
Project Description
Luka baby is an AI reading companion dedicated for kids aged from 0-8. It helps them develop reading habits and cognitive skills. Luka baby integrates advanced AI computer vision technology to recognize contents on picture books rapidly and accurately, you can turn the page as usual, Luka baby reads them like you do, makes reading happier and easier for kids. We collaborated with former Disney animation team to create Luka baby’s origin and story. What’s more, Luka Baby is compact but long-lasting thank to our excellent mechanical engineering, kids can enjoy the pleasure of reading with Luka Baby anywhere and anytime.
User Value
1. Helping kids read picture books, to save parents time and read correctly to kids.
2. Lifelike character design makes LUKABABY a friend of kids, help develop reading habits. 3. AI technology encourages kids to read books voluntarily instead of iPads and other displays.
4. Native speaking English to help kids read original English picture books.
Business Performance
Luka reading robots are based on innovative multi-modal interactions, guided by spiritual design, and have produced impressive results in the smart early education market in China. Since the product was put on the market in the fourth quarter of 2017, it has entered more than 200,000 families, and has accompanied the children to read 13 million picture books to help children read from childhood. In the third quarter of 2018, Ling Technology launched two new products, Luka Baby and Luka Hero, which are mainly used for early enlightenment and English early education enlightenment. At present, Luka series products are in an absolute leading position in the picture book early education reading market. In the 2018 double eleven promotion day, the sales performance of Ling Technology T-mall flagship store exceeded many early education brands, and won the fifth grade of early education category sales.
Social Impact
Eliminates the No-reading environment from kids, developing a way to help kids read in the future. With advanced AI technology, make reading-sensitive kids enjoy reading. No matter how much time and energy that parents have, Kids can set free from digital screens and enjoy the pleasure of reading. Behind the use of Luka, is gigantic data of anonymous user acts. We compute the quantity, category, time, preference of picture books to push personalized reading suggestions to user, providing the optimized resource distributing and contents creation references to industry.
Team Structure
We have over 50 talents from Microsoft, Google, Baidu and other top companies in the industry, including PM, PD, ID, ME, UI, UX, EH, ES, Android and iOS engineers, TE, SE, CV, NLP, operation, supply chain and marketing team. We also collaborate with Psychologist, scientist and specialist from CSA in kids’ education and picture book reading to study in reading habits developing.
Flow
1、 Based on the research of the domestic picture book industry market growth and reading status, create a new category
2 、computer vision technology pioneering use in children's picture books reading field
3、 through the analysis of the needs of buyers and users to define the core functions of the product,
4、 key links by Product and technical organizing committee review to ensure optimal selection of product requirements and technical solutions.
5、 Product internal testing (100 people) and public beta (2000 angel users) before the market-oriented 6 After the iteration, the official launch of the listing management tools: design and user experience team, hardware development, supply chain team with Gitlab maintenance problem list and to be improved Item, using software iteration speed to optimize experience and quality issues.
Project Investment
6 month-1 year, the investment details are business sensitive.
Project Achievements
After technical iteration, the recognition accuracy of the picture book is over 98%. Now Luka supports over 8000 domestic and oversea picture books, covering most popular picture books on online store and bookstores, with high quality soundtrack and native English speaking, launch officially in mid-July. Luka has covered the online e-commerce sales platform: JD, T-mall, Wechat store, big-V shop, Netease koala, etc.; Airport-based retail stores, railway station retail stores, tide play stores, maternal and child toy stores, Sanlian and other major bookstores andsupermarkets, etc.; as of December, Luka series products have entered more than 200,000 families, with the children reading 13000000 picture books to meet our sales expectations.
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