This is a water-filled insulation bowl designed for children over 4 months, the first hot melt sealing technology (thermos principle), one vacuum insulation layer, heat is not easy to lose, locking temperature more durable, water once can be insulated for 2 hours; the vacuum layer is seamless and does not leak, solving the traditional insulation layer into the water can not be opened, mould and other problems. Bowl cover with new upgraded silicone sealing ring (has applied for a utility model patent: ZL 2023 2 0736959.6), truly a drop of no leakage, out of the door can be used as a lunch box, the cover can also extend the insulation for 2 hours.

This project focuses on user experience and aesthetics in-depth thinking, as an upgraded 5th generation product, there is a big breakthrough in product performance and appearance. Product thermal insulation performance increased by 50% (compared with the 4th generation), when the baby is eating, the mother does not need to change the hot water frequently for the sake of heat preservation, the baby can eat slowly, and the mother does not need to be in a hurry. To do value and strength coexist, ultra-high value, lovely colour scheme, big-eyed elements chic, do the baby's "rice hitchhiker", stimulate the baby's appetite, has applied for a design patent: ZL 2023 3 0124546.8

This product has sold 25,000+ pieces in 23 years on Tmall Double 11, topping the TOP1 in the category of children's tableware water-filled bowls.

The project solves the pain point that water-filled thermos bowls need to be repeatedly filled with water to maintain the temperature of the food, so that mums and dads don't need to worry about it, and guides babies to eat on their own, as well as eating with mums and dads; it conveys the parenting concept of "Easy Feeding", so that new mums and dads can also feed scientifically and efficiently.

There are 6 R&D designers in this project, including Kaihui Chen, He Wang, Jiaying Yao, Yanqing Huangfu, Jiuliang Li and Liyao Yin , who are mainly responsible for the technical direction and product design; the in-house visual design department intervenes in the pre-launch phase of the project to give help in the visual presentation of the page, and the operation department promotes the project during the launch period to promote the operation and drive the sales of the product.

1.the original intention of doing this project is to provide the baby autumn and winter seasons can provide a long-lasting heat preservation of the bowl at the same time, but also to provide a "rice hitch", a lovely partner, so that the baby fell in love with and Big Eye Moe with the time of eating. After the final listing of the product received the unanimous favour and resonance of consumers. 2. This project follows the company's strategy to do baby feeding supplies professionals, the project listed on Taobao in the second month of the water bowl category to do the top1, to promote the company's feeding supplies professionals to establish the image.