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利眠宁Peaceful Sleep
利眠宁Peaceful Sleep
医疗健康类 产品设计 3428 0 2019-12-19
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作品详情
中文 / English
作品简述
设计用料:珍珠纸,Spot UV;设计涵意加上设计师精心绘画的花纹,营造出似幻似真的梦境,符合助睡产品的功效性质。 设计涵意:设计灵感源于梵高名画「星夜」,融入知名名画元素,有助消费者理解到晚上、梦境的意思,从而联想到产品宁神安睡的作用。
用户价值
产品原料源自海外,运用西方知名名画的设计概念突显产品优质的原材、产地及功效。由于此款产品为宁神安睡调理品,为便利消费者出差、旅游、外出时服用,因此包材选料较轻巧,便用携带。
商业表现
由于此款产品为中价宁神安睡的调理品,因此设计上需突显产品价值,同时包材成本需控制。故此,产品设计重点在于设计构思上。产品设计风格独特、洋气,选用简单包装用料但是细节配合度极高,设计极具风格,充份突显产品价值。由于此产品风格独特,有别于市面上同类似产品,而且方便携带,吸引不少年轻消费者、旅客支持。
社会影响
现时华人市场对保健关注、意识日益增加。本产品凭着设计创意新潮,便携性高,亦打破大众对传统健康调理品的印象,成功吸引了不少人士关注,购买作伴手礼,有助推广保健文化及意识。
团队组织
项目设计:礼尚包装设计 Grand Concept 组织策划:华健联盟 Funnel Health Industrial Alliance 销售:瀛瀛集团 Winner Group
流程方法
设计团队需要控制包装成本,所以设计选材严谨,利用风格设计配合简单的材料突出产品价值,以星夜作主题配以烛光纸,带出产片和设计主题均以睡眠相关。因此在设计构思及物料运用配合上都花了不少心思。
项目投入
整个项目设计成本为一万
达成情况
全年销售量高达10000盒,不仅在澳门当地非常热门,同时成为了许多游客的心头好。由于送礼自用佳宜,所以成为了澳门的新式伴手礼。
Project Description
Design material: pearl paper, Spot UV; The design implication and the designer's carefully painted patterns create a dream-like realm that is in line with the functional properties of sleep aid products. Design concept: The design inspiration comes from Van Gogh's famous painting "Starry Night", which incorporates well-known famous painting elements, which helps consumers understand the meaning of night and dreamland, and thus associates the product with the effect of promoting peaceful sleep.
User Value
The raw materials of the products come from overseas, and the design concept of well-known western paintings is used to highlight the high-quality raw materials, origin place and effects of the products. As this product is a mind soothing and sleep improving product, it is convenient for consumers to take on business trips and during travel. So, the chosen packaging materials are light and convenient to carry.
Business Performance
As this product is a medium-priced mind soothing and sleep improving product, the design needs to highlight the value of the product. The cost of packaging materials needs to be controlled at the same time. Therefore, product design focuses on the design concept. The product design style is unique and foreign, using simple packaging materials but with a high degree of detail coordination. The design is exceptionally stylistic that foregrounds the product value. Due to the unique style of this product, it is different from similar products on the market. It is also easy to carry, hence has attracted many young consumers and travelers to support it.
Social Impact
Nowadays, the Chinese market is increasingly paying more attention and awareness to healthcare. With its trendy design and high portability, this product breaks the public's impression of traditional health conditioning products. It has successfully attracted the attention of many people, purchasing it as a souvenir will help promote health culture and awareness.
Team Structure
Project designed by: Grand Concept Organization and planning: Funnel Health Industrial Alliance Sales: Winner Group
Flow
The design team needs to control the packaging cost, so the design materials choosing are rigorous. The stylistic design and simple materials are used to highlight the product value. The theme is starry night with candlelight paper. Therefore, a lot of thought has been spent on the design concept and the use of materials.
Project Investment
The entire project design cost is $10,000.
Project Achievements
The annual sales volume is as high as 10,000 boxes, which is not only very popular in Macau, but also has become the favorite of many tourists. It is suitable for both souvenir and personal use, hence it has become a new form of souvenir gift in Macau.
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