Immortality・Rare Ginsenoside is a high-end functional health product. The value of the product is hence targeted and can be reflected on the packaging design.

Crystal acrylic is the main material of the packaging of Immortality・Rare Ginsenoside which oozes a noble vibe. Other materials include crystal glue with laser, plastic plating, plastic spray, and silicone. The product is designed with multi-faceted and parallel diamond design, which has a great reflection effect under lights, bringing out the noble and ever-changing look and style, and successfully creating the extravagance and uniqueness of the high-priced product. In addition, magnet purse is used as the opening and closing method, making the product more luxurious.

Once Immortality・Rare Ginsenoside has been listed with large-scale promotions, it instantly became the best-selling product of HKW Health-Plus. It also became a popular holiday gift because of its high value.

Nowadays, the demand of health nourishing in the Chinese market is very high. So, high-priced health products account for a large market share in high-end markets. Packaging design is especially important since there are a lot of health products in the market. From the consumer's point of view, high-end packaging can encourage their purchase desire, and make them think it is worth the price.

Project designed by: Dim’s Innovative Mind

Since Immortality・Rare Ginsenoside is a high-end product, the materials selected for packaging are particularly important. Many considerations were made in the process. Whether the packaging material can preserve the product, and whether the material can bring out the nobleness and concept of the function of the product are the key points in the design. First, the packaging materials were selected. Then, the cutting method was decided. At last, many discussions were conducted to find out the way to connect the diamond shapes design.