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种善陆康含片系列
SIX Senses Lozenge Series
产品 包装設計 3948 0 2018-12-20
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作品详情
中文 / English
作品简述
种善陆康含片系列的配方以中国传统养生理念为基础,原料从海外进口,由资深团队专业调配,由于种善陆康希望把澳门文化宣扬开去,所以会从手信方向去设计包装。而设计灵感就来自葡萄牙瓷砖艺术、澳门街道名牌及代表各区的教堂。 还有,种善陆康含片系列各具六款保健功效,所以用了六角形作包装盒,亦蕴含「为善最乐,乐满健康」之意。一系列精美的含片,处处展现浓厚的澳葡色彩。
用户价值
种善陆康希望用家感受到产品包装传递的文化特色及意义,就是澳门街巷间弥漫着的独特中式南欧风情,以及人们友善亲切的态度,最终感受到「为善最乐,乐满健康」的宗旨。包装设计参考了澳门街道名牌及代表各区的教堂,葡萄牙瓷砖艺术亦包含在内。种善陆康把产品设计成便于携带,可以随时含服的包装,让消费者可以从中感受不一样的养生体验,有别于传统大众对养生的认识。还有,这个时尚炫目的包装令养生品更加朝气蓬勃,男女老少都适合,是节日送礼的首选。
商业表现
种善陆康已在不同店铺设有销售渠道,包括澳门知名药品店。由于包装设计时尚、同时具有浓厚中西文化特色,又便于携带,所以吸引了不小旅客购买。在澳门本地,亦成为了不小人的节日送礼佳品。
社会影响
现在中国市场对养生的需求很大,精美的含片便于携带,随时含服,所以很受旅客和本地人欢迎。种善陆康含片系列有益健康,又是高颜值的伴手礼,对中国人民来说是一个性价比高的选择。
团队组织
项目设计:点止创意 Dim’s Innovative Mind
流程方法
因种善陆康是澳门本土的健康食品品牌,所以在设计概念上加入大量本土原素。设计团队首先了解澳门本土文化和历史,决定除了参考澳门文化外,还参考曾管治澳门的葡萄牙文化,中西融合的设计概念令设计团队花了不小时间去揣摩。另外,因产品强调「便于携带,随时含服」,所以设计团队细心研究包装的尺寸。最终,团队成功拿捏上述的产品概念外,还将之设计成得体的送礼佳品。
Project Description
The formula of SIX Senses Lozenge Series is based on traditional Chinese health nourishing concept. The raw materials are imported from overseas and are professionally formulated by an experienced team. Since SIX senses hopes to promote Macao culture, the packaging design is oriented from and inspired by souvenirs. The design inspiration comes from Portuguese tile art, Macau street brands and churches representing the districts. In addition, SIX Senses Lozenge Series includes six health effects. So, hexagonal box is used, which also implies the meaning of "being healthy and happy from kindness". A series of exquisite pieces, showing a strong color of Portuguese Macau.
User Value
SIX Senses hopes that the users can feel the cultural characteristics and the notion that the product tries to convey, which are the Chinese-influenced South European street style of Macau, and the friendly attitude of Macau people. Eventually, the core message “being healthy and happy from kindness” can be felt. The packaging design refers to the famous street signs in Macau and the churches representing the districts. Inspiration is also drawn from Portuguese tile art. SIX Senses specifically designed the product to be easy to carry, and can be consumed at any time. Consumers can hence gain a different health caring experience, which differs from the traditional perception of health nourishing. Besides, the stylish and dazzling packaging creates a vigorous and lively image for a health caring product, suitable for all men, women, youngsters and elderlies. It is a top choice for holiday gifts.
Business Performance
SIX Senses has established sales channels in different stores, including well-known drugstores in Macau. Since the packaging design is trendy, has rich eastern-mixed-with-western style, and convenient to carry, many tourists are interested to buy. In Macau, the product series also became a popular holiday gift.
Social Impact
Nowadays, the Chinese market has a great demand for health nourishing. The exquisite lozenges are easy to carry and ready to be taken at any time. So, they are very popular among tourists and locals. SIX Senses Lozenge Series is a product which enhances one’s health, it can also serve as a pleasing souvenir. Therefore, it is a valuable choice of product.
Team Structure
Project designed by: Dim’s Innovative Mind
Flow
Since SIX Senses is a healthy food brand based in Macau, a large number of local Macau elements are injected to the design concept. The design team first gained a deep understanding of Macau’s local culture ad history. In addition to referring to Macao’s local culture, Portuguese culture is also referenced since Macau was colonized by Portugal. The team spent a lot of time to study the mixture of eastern and western style. Besides, since the product emphasizes the idea "easy to carry, ready to take at any time", the design team carefully designed the size of the package. Eventually, they successfully nailed the said idea, and also produced it as a pleasant product suitable for holiday gifts.
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