作品简述
设计用料:中签版,金属扣,触感皮料配合精工烫金烫银;
设计涵意:设计灵感源自于日本浮世绘;透过精致的绘画与工艺,突出龙凤戏水的感觉,同时暗喻出产品功效及特性;精致的烫金与触感皮,同时丰富了产品的视觉及触感享受。
用户价值
勃威壮希望从产品包装到功效都带给顾客最高的享受,故从设计、包装材料以至产品上都花了不少心思及成本。此产品特意使用日本风设计突显产品产地为日本。另外,此款产品为男士壮阳调理品,为了减少男士购买此类产品的尴尬,故产品刻意用日本浮世绘龙凤戏水的图像隐喻产品功效,配合直接及清晰的产品名称,令消费者明白产品功效的同时,又能够放心及自信地购买,便利了消费者。
商业表现
此产品在瀛瀛集团旗下门市销售,而勃威壮便立即成为瀛瀛集团旗下品牌的皇牌销售产品。凭着创意及新颖的设计构思,配合优质的产品,颠覆了从前大众对壮阳产品的概定及刻板印象。大大提高他们的购物意欲,得到空前的成功,广受澳门、香港、中国内地各界人士支持。
社会影响
现在中国市场对养生的需求日益增加,然而大众对男士壮阳调理品的观念仍然较其他功能健康调理品守旧,亦未至普及。故此产品希望以新颖的设计,颠覆了从前大众对壮阳调理品的概定及刻板印象,借此机会宣扬男士调理品的价值及重要性。
团队组织
项目设计:礼尚包装设计 Grand Concept
组织策划:华健联盟 Funnel Health Industrial Alliance
销售:瀛瀛集团 Winner Group
流程方法
由于产品是高价男士壮阳调理品,所以设计、包装物料都尤其重要。从设计构思是否含蓄而直接,产品改名是否清晰易记,到物料可否带出产品的高贵和功用都是设计时的重点。
Project Description
Design material: Medium density fiberboard (MDF), metal buckle, textured synthetic leather complemented with gold stamping and silver stamping;
Design concept: The design is inspired by Japanese ukiyo-e painting; through exquisite painting and craftsmanship, highlighting the feeling of dragons and phoenixes playing in water, while at the same time metaphorizing the efficacy and characteristics of the product; delicate gold stamping and textured synthetic skin, while enriching the product's visual and tactile enjoyment.
User Value
ONE Magnate aspires to bring the highest enjoyment from product package to the product effects to customers, so a lot of thought and cost have been spent on design, packaging materials and products. This product specifically uses Japanese style design to highlight the origin of the product, which is Japan. In addition, this product is a men's aphrodisiac conditioner. In order to reduce the embarrassment of men buying such products, the product deliberately uses the image of the Japanese ukiyo-e dragon and phoenix to metaphorize the product's efficacy. Complemented with direct and clear product names, the effects of the product can be well understood by the consumers, thus they can purchase the product with confidence and no concerns, which is convenient for consumers.
Business Performance
ONE Magnate is sold in Winner Group's stores, and this product immediately became an ace product of the brand. With creative and novel design ideas, and high-quality products, the general public's outlook and stereotypes of aphrodisiac products have been overturned. Customers’ shopping desire is greatly increased, unprecedented success is achieved. The product is widely supported by people from Macau, Hong Kong and the Chinese mainland.
Social Impact
Nowadays, the demand for healthcare in the Chinese market is increasing. However, the public's concept of men's aphrodisiac conditioning products is still more conservative than other functional and health conditioning products, and has not yet become popular. Therefore, this product hopes to use a novel design to subvert the previous public's definition and stereotype of aphrodisiac conditioning products, and take this opportunity to promote the value and importance of men's conditioning products.
Team Structure
Project designed by: Grand Concept
Organization and planning: Funnel Health Industrial Alliance
Sales: Winner Group
Flow
Since the product is a high-priced male aphrodisiac conditioning product, the design and packaging materials are especially important. From thinking whether the design should be implicit and direct, the product name is clear and easy enough to remember, to whether the material can bring out the nobleness and function of the product are all the key points in the design and brainstorm process.
Project Investment
The packaging design cost of the product is about $20,000.
Project Achievements
Up to 5,000 boxes are sold throughout the year.
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