As Goodnotes’ communications partner in China, MDS was responsible for the overall strategy, planning, and execution of the Goodnotes 6.0 China Social Media KOL Campaign. To support the launch of key new features introduced in September 2025, including Whiteboard and AI Notes, MDS leveraged KOL seeding, content marketing, and social listening across major Chinese social media platforms, including RedNote, Douyin, and Bilibili. The campaign aimed to educate users, build market anticipation, and generate positive word-of-mouth ahead of the official release, creating a strong foundation for the successful launch of Goodnotes 6.0 in the China market.