As Covid-19 gradually ends, Chinese travelers are increasingly interested in traveling, especially to European cities. According to data, Italy, the United Kingdom, and Spain are the top three countries in terms of popularity for "overseas travel to Europe" in 2023. NH Hotels has been deeply involved in the European hotel industry for many years, accumulating rich experience and profound heritage. To better meet the travel needs of Chinese tourists, NH Hotels plans to launch a brand awareness improvement campaign on Chinese social media platforms from October to November 2023 and invite MDS to participate in the planning and execution of the event. The core goal of the event is to attract more Chinese tourists to the brand by communicating the excellent geographic location of NH Hotels in Europe and its unique and high-quality personalized services. At the same time, a WeChat activity will be held to give away free 5-night NH hotel accommodation benefits, which will once again deeply capture consumers' attention. Through the dissemination of social media, NH Hotels' unique charm will be highlighted, so that Chinese travelers can have a more comprehensive understanding of NH Hotels' unique features, and thus stimulate their travel interest. With this campaign, MDS hopes to establish a good image of NH Hotels in the Chinese market, enhance brand awareness, and provide Chinese travelers with a more intimate and unique stay experience, which will help NH Hotels promote its brand and expand its business in the Chinese market