作品简述
对比目前市场现有产品,此款除螨仪更加轻量小巧紧凑,使用轻便;特殊的防缠毛滚刷设计,除螨更高效;底部不同角度设计操作更符合人机;无线的设计,没有电源线收纳问题,后期维护更方便。采用特殊结构的滚刷或拍打装置,减少毛发缠绕,高频拍打技术螨虫的足部带有倒钩,会牢牢附着在织物纤维上,因此需要强力拍打才能将其震出。
用户价值
整体造型简约流线型设计:采用柔和曲线与棱角分明的几何切面结合,形成现代科技感与家居亲和力的平衡。主体以哑光材质为主,搭配局部亮面装饰条,提升质感。
紧凑轻量化:整机重量控制在1kg以内,手持部位符合人体工学,握持舒适,长时间操作不费力。
滚刷进行了全新的设计升级,通过滚刷挂条镂空透气设计,在工作旋转时通过镂空泄压,避免毛发缠绕。
商业表现
该产品作为品牌高端化战略首款落地机型,成功验证了“设计驱动创新”的内部流程可行性。上市后单品售价较品牌均价提升0.7%,带动全系列产品平均客单价上涨132%,为后续产品线建立了可复用的设计语言与CMF供应链体系。
社会影响
轻量防缠毛除螨仪结合了高效除螨、防毛发缠绕、智能检测等技术,在清洁效果、用户体验和市场适应性方面表现突出;轻量防缠毛除螨仪项目在清洁效果、健康效益和市场前景方面表现优异,具备较强的社会价值和可持续发展潜力。未来可通过智能化升级、环保优化及精准营销进一步扩大市场影响力。
团队组织
文伟宇(工业设计师)、郑庆寿(工业设计师)、尉凯璐(清洁家电设计经理)、姜鸿胤(资深设计经理)、杜聪(工业设计部总监)
流程方法
本项目的流程创新在于:工业设计团队主动发起并主导项目推进,通过共创工作坊的场景模拟、概念可视化与价值量化分析,获得市场战略层的一致认可,确立了设计驱动的决策路径。这一“向上锚定战略共识、向下前置用户共情”的双轨流程,有效避免了后期方向性反复与可用性返工,显著提升了设计验证效率,最终实现了商业目标与用户体验的双重超越。
项目投入
在既定开发周期8个月内高效完成从设计到交付的全流程,关键节点零延期。
达成情况
采用特殊结构的滚刷或拍打装置,减少毛发缠绕,高频拍打技术螨虫的足部带有倒钩,会牢牢附着在织物纤维上,因此需要强力拍打才能将其震出。开发周期8个月内高效完成从设计到交付的全流程,关键节点零延期。
Project Description
Compared with the existing products on the market, this mite remover is lighter, more compact and easier to use; the special anti-entanglement brush design makes the mite removal more efficient; the different angles of the bottom design make the operation more human-machine friendly; the wireless design eliminates the problem of power cord storage and makes later maintenance more convenient. The specially structured brush or beating device is used to reduce hair entanglement, and the high-frequency beating technology has barbs on the feet of mites, which will firmly attach to fabric fibers, so strong beating is required to shake them out.
User Value
The overall shape is simple and streamlined: it combines soft curves with sharp geometric sections to form a balance between modern technology and home affinity. The main body is mainly made of matte material, with partial bright decorative strips to enhance the texture.
Compact and lightweight: the weight of the whole machine is controlled within 1kg, the handheld part is ergonomic, comfortable to hold, and effortless to operate for a long time.
The roller brush has been upgraded with a new design. The roller brush hanging bar is hollowed out and breathable. The pressure is released through the hollowing when rotating to avoid hair entanglement.
Business Performance
As the first launched model of the brand's premiumization strategy, this product successfully validated the internal process feasibility of "design-driven innovation." After launch, its unit price achieved a 0.7% increase over the brand's average price, while driving a 132% rise in the average transaction value across the entire product series, establishing a reusable design language and CMF supply chain system for subsequent product lines.
Social Impact
The lightweight anti-entanglement and mite removal device combines technologies such as efficient mite removal, anti-hair entanglement, and intelligent detection, and performs outstandingly in terms of cleaning effect, user experience, and market adaptability. The lightweight anti-entanglement and mite removal device project performs well in terms of cleaning effect, health benefits, and market prospects, and has strong social value and sustainable development potential. In the future, it can further expand its market influence through intelligent upgrades, environmental optimization, and precision marketing.
Team Structure
Wen Wei Yu(Industrial Designer)、Zheng Qing Shou(Industrial Designer)、Wei Kai Lu(Design Manager, Cleaning Appliances)、John(Senior Design Manager)、Du Cong(Industrial Design Director)
Flow
The process innovation of this project lies in the industrial design team's proactive initiation and leadership of the project. Through scenario simulations in co-creation workshops, conceptual visualization, and quantitative value analysis, we secured unanimous endorsement from the market strategy department, establishing a design-driven decision-making path. This dual-track process—"anchoring strategic consensus upward while embedding user empathy downstream"—effectively avoided late-stage directional redirection and usability rework, significantly improved design validation efficiency, and ultimately achieved the surpassing of both business goals and user experience expectations.
Project Investment
The entire process from design to delivery was efficiently completed within the established development cycle of 8 months, with zero delays at all critical milestones.
Project Achievements
Use a specially structured roller brush or beating device to reduce hair entanglement and high-frequency beating technology. The feet of mites have barbs that will firmly attach to fabric fibers, so strong beating is required to shake them out.
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