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iCAR V27
iCAR V27
产品设计 交通出行 107 0 2026-09-23
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作品详情
中文 / English
作品简述
iCAR品牌重磅车型iCAR V27,定位“家庭新硬派”SUV,面向追求城市舒适与户外轻越野兼顾的家庭用户。未来经典设计语言,打造出经得起时光考验的经典产品;同级首创的“星际舷窗”、高集成度科技岛为其注入前卫科技感。内饰星舰座舱,兼顾通透空间与静谧舒适体验。综合续航超过1200公里的超级黄金增程系统、MRC磁流变悬架、i-AWD鬣蜥四驱及超级猎鹰700+等核心技术,实现了豪华配置的平权体验,以全能产品力为用户带来全新审美体验与标杆价值。
用户价值
iCAR V27着重在审美体验、家庭实用性与个性化设计上进行了深度思考与革新。它以“未来经典”设计打破了家庭SUV的同质化,提供了不过时、高颜值的“审美保值性”。通过独创星际舷窗、低窗线大视野等设计,创造了独一无二的通透空间体验。全车预留的17处51个生态接口,轻松满足户外探索的各类拓展需求,精准匹配家庭用户的多元需求,更为看重颜值、拒绝随波逐流的个性玩家,提供专属的情绪价值和向往感。
商业表现
iCAR V27自产品规划之初,便肩负开拓新能源家庭新硬派赛道的战略使命,3月上市后市场反响热烈,连续斩获20万内中大型增程方盒子SUV销冠,推动了品类从“小众”迈向主流家庭化。 目前V27已在中东多国完成上市,获得海外用户、媒体、经销商投资人的高度评价,成功树立了中国新能源智造在全球高端市场的标杆形象,品牌知名度和美誉度得到极大提升。未来,V27还将进入全球市场,进一步夯实iCAR全球化产品布局,助力品牌稳步从国内细分领跑者向全球第一的特色新能源车品牌进阶。
流程方法
iCAR V27革新传统整车研发逻辑,采用用户需求牵引设计、设计推动工程的创新流程。在车型预研阶段,设计、工程、生产多方团队深度参与,摒弃以往设计迁就工程的固有模式。针对车身三处“Scoop”切面设计、星际舷窗等先锋设计,设计团队坚守原创造型标准,倒逼工程端优化,通过多轮试制磨合,联合攻破量产难题,实现外观设计与制造技术双向升级突破。
Project Description
The iCAR V27, a flagship model from iCAR, is positioned as a “New Rugged Family SUV”, designed for families seeking both urban comfort and light off-road capability. Built around a “Future Classic” design philosophy, the V27 aims to create an enduring aesthetic that stands the test of time. Distinctive features such as the segment-first “Interstellar Porthole” and the highly integrated Technology Island introduce a bold, futuristic character. Inside, the Starship Cockpit combines an open and airy sense of space with a quiet and comfortable cabin experience. Powered by a Super Golden Range-Extender System delivering a combined driving range of more than 1,200 km, and equipped with technologies including MRC magnetorheological suspension, i-AWD Iguana all-wheel drive, and Super Falcon 700+, the V27 brings premium technologies and features to a broader range of users. With its comprehensive capabilities, it delivers a distinctive aesthetic experience and establishes a new benchmark for value in its segment.
User Value
The iCAR V27 represents an in-depth exploration and rethinking of aesthetic experience, family practicality, and personalized design. Its “Future Classic” design breaks away from the visual homogeneity commonly found in family SUVs, offering an enduring, distinctive appearance with lasting aesthetic value. Original design features such as the Interstellar Porthole and the low beltline with expansive visibility create a uniquely open and panoramic spatial experience. The vehicle also incorporates 51 modular connection points across 17 locations, enabling users to easily add accessories and equipment for a wide range of outdoor scenarios. By responding precisely to the diverse needs of family users while also appealing to individuals who value distinctive design and refuse to follow convention, the V27 delivers both practical versatility and a strong sense of emotional value, individuality, and aspiration.
Business Performance
From the earliest stages of product planning, the iCAR V27 was developed with the strategic mission of pioneering a new category of family-oriented rugged New Energy Vehicles. Since its market launch in March, the V27 has received a strong market response and has consistently ranked No. 1 in sales among midsize-to-large range-extended boxy SUVs priced below RMB 200,000, helping drive the segment from a niche category toward broader adoption among mainstream family users. The V27 has also been launched in multiple Middle Eastern markets, where it has received strong recognition from overseas customers, media, dealers, and investors. This has helped establish a benchmark image for Chinese intelligent New Energy Vehicle manufacturing in the global premium market, while significantly enhancing iCAR’s brand awareness and reputation. Looking ahead, the V27 will continue expanding into global markets, further strengthening iCAR’s international product portfolio and supporting the brand’s evolution from a domestic segment leader into the world’s leading distinctive New Energy Vehicle brand.
Flow
The iCAR V27 redefines the conventional vehicle development process through an innovative approach in which user needs drive design, while design in turn drives engineering development. From the early concept and feasibility stage, the design, engineering, and manufacturing teams were deeply involved in a highly collaborative development process, moving away from the conventional practice of allowing design intent to be compromised by engineering constraints. For pioneering design elements such as the three distinctive “Scoop” surfaces on the body and the Interstellar Porthole, the design team remained committed to the original styling vision and challenged the engineering team to develop optimized technical solutions. Through multiple rounds of prototyping, testing, refinement, and cross-functional collaboration, the teams jointly overcame the challenges of mass production, enabling design innovation and manufacturing technology to advance in parallel and ultimately achieving breakthroughs in both areas.
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