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格力·至尊
Gree Honour
产品设计 生活方式 483 0 2026-04-13
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Details
Chinese / English
作品简述
产品是一款客厅专属空调,提供健康、智能的家居体验。解决了空调冷风直吹人,室内温度不均等问题。上下单独出风,实现冷暖分送创造衡温空间。双向换新风功能快速净化室内空气。智能物联大屏和可离线语音功能方便用户使用产品。独创的产品底座造型结合全新出风平台打造具有格力标志性的产品。
用户价值
这个项目着重在功能创新、情感链接、审美、用户体验方面进行了深入地思考,并做了双向换新风。智能物联、离线语言等创新空调改革。 面向高端市场为用户提供健康、智能的家居体验。着重解决空调冷风直吹人,室内温度不均等问题。上下出风,实现冷暖分送创造衡温空间。双向换新风可以快速净化室内空气。智能物联、离线语音带来家电智能创新体验。
商业表现
该项目正在发布后的半年时间内,​整机共安装了83台,价值约2,905,000元。目前最新的装机量是1001台,销售额预估35,035,000‬元。上市后董总在线上线下高频宣传,在传播价值,品牌知名度方面获得了优秀的成绩。
社会影响
产品是中国新国标一级能效产品,改变了空调只是制冷制热的现状,推进了行业向强调健康、智能更好的为用户服务的方向发展。为达到全屋智能、健康生活做出贡献;结合技术功能与外观造型打破传统空调概念,引领着家用电器的创新。
团队组织
这个项目一共有9位全职成员参与。他们负责的工作职责角色分别是,符仁浩-主创设计师;王创-设计指导;谭云龙-设计指导;吴欢龙-设计指导;李婷婷-CMF设计指导;陈荣华-结构设计指导;邹云辉-系统设计指导;欧峥-结构设计成员;杨登明-结构设计成员。
流程方法
在这个项目之所以能够达超越预期的目标主要是因为流程中我们在设计方面做了外观创新,在竞品调研后对产品外观做到了合理且外观独一无二。通过造型重心下移来体现稳重质感,底座与风口造型呼应,线条的穿插在斜侧面有了更好的空间美感,使整机造型产生由上至下由方至圆的元素递进。精致的外观工艺结合机械结构展现极致艺术与技术追求。
项目投入
该项目从立项到设计交付,花费了1年。
达成情况
1、做这个项目的初心是为了打造公司最旗舰的柜机产品,最终的结果在外观设计方面取得了出乎预料的表现,荣获了中国外观专利金奖; 2、这个项目是为了遵循公司的高端产品战略,项目最终对于这个战略的推动意义是积极的正向的。
Project Description
The product is a living room exclusive air conditioner that provides a healthy and intelligent home experience. Solved the problem of air conditioning cold air blowing directly on people and uneven indoor temperature. Separate ventilation above and below creates a balanced temperature space by distributing cold and warm air. The bidirectional fresh air function quickly purifies indoor air. Intelligent IoT with large screen and offline voice function makes it convenient for users to use the product. The unique product base design combined with a brand new air outlet platform creates a product with Gree's iconic features.
User Value
This project focuses on in-depth exploration of functional innovation, emotional connection, aesthetics, and user experience, implementing a two-way renewal approach. It introduces innovative air conditioning reforms such as smart IoT and offline language capabilities. Provide users with a healthy and intelligent home experience for the high-end market. Focus on solving the problem of direct cold air blowing from air conditioning and uneven indoor temperature. Up and down ventilation creates a balanced temperature space by distributing cold and warm air. Dual directional fresh air can quickly purify indoor air. Intelligent IoT and offline voice bring home appliance intelligent innovation experience.
Business Performance
Within six months after the project was released, a total of 83 complete machines were installed, valued at approximately 2905000 yuan. The latest installed unit count is 1,001, with estimated sales revenue of 35,035,000 yuan. After going public, Mr. Dong conducted high-frequency online and offline promotion, achieving excellent results in spreading value and brand awareness.
Social Impact
The product is a first level energy efficiency product according to China's new national standard, which changes the current situation of air conditioning only for cooling and heating, and promotes the development of the industry towards emphasizing health, intelligence, and better serving users. To contribute to achieving intelligent and healthy living throughout the entire house; Combining technological functionality and appearance to break the traditional concept of air conditioning, leading the innovation of household appliances.
Team Structure
This project has a total of 9 full-time members participating. Their respective roles and responsibilities are as follows:Fu Renhao - Chief Designer; Wang Chuang - Design Director; Tan Yunlong - Design Director; Wu Huanlong - Design Director; Li Tingting - CMF Design Director; Chen Ronghua - Structural Design Director; Zou Yunhui - System Design Director; Ou Zheng - Structural Design Member; Yang Dengming - Structural Design Member
Flow
The reason why this project was able to achieve beyond expectations is mainly due to our innovative appearance in the design process. After conducting competitor research, we achieved a reasonable and unique appearance of the product. By shifting the center of gravity of the design downwards to reflect a stable texture, the base and air vent design complement each other, and the interweaving of lines on the diagonal sides creates a better spatial beauty, resulting in a progressive element from top to bottom and from square to circle in the overall design of the machine. The exquisite appearance craftsmanship combined with mechanical structure showcases the ultimate pursuit of art and technology.
Project Investment
The project took one year from project initiation to design delivery.
Project Achievements
1. The original intention of doing this project was to create the company's flagship cabinet machine product, and the final result achieved unexpected performance in terms of appearance design, winning the China Design Patent Gold Award; 2. This project is aimed at following the company's high-end product strategy, and its ultimate significance in promoting this strategy is positive.
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