This air conditioner redefines the home role of air conditioner through "design-driven innovation", and creates a new home symbol of "aesthetic function AI intelligence" with minimalist aesthetic design to realize the harmony between home appliances and space.

This project focuses on in-depth thinking on accurately filling the market gap of "high aesthetics+space saving". Upgrade and improve air conditioning from a "functional home appliance" to a "home aesthetic item". Establish strong recognition among people who value quality of life and become a differentiated benchmark in the design driven market.

Within 7 days after its release, the project has achieved outstanding results in terms of market order volume, brand communication and product image upgrading: 197000 units have been picked up by dealers nationwide, and as Gree's brand-new image product, it has been fully rolled out through public number, e-commerce platform publicity and offline promotion, effectively improving the sound volume and market recognition of the product.

1.This project has changed the status quo of the abrupt appearance of traditional air conditioners and separated from the home, promoted the development of the industry in the direction of home integration, experience priority, and intelligent integration, and played a positive guiding role in improving the quality of Home aesthetics and life for cultural development. Development and the popularization of the concept of healthy life have played an exemplary and leading role. 2.The design concept of "invisible home appliances" promotes the transformation of the home appliance industry from "function priority" to "experience priority", which is in line with the trend of smart home and green life. Let the air conditioner and modern home be naturally and harmoniously integrated, break through the limitation of traditional air outlet design, bring new visual experience and convenience to users, lead the new trend of air conditioner design, and make the air conditioner no longer just a cooling and heating tool, it has become a symbol of the combination of home decoration and healthy living concept, which is pioneering in the industry and effectively promotes the upgrading and development of air conditioning categories.

This project has a total of 5 full-time members participating. Their job responsibilities and roles are as follows: Fang Juncheng is responsible for: project design, scheme optimization, structure integration, project coordination and patent application. Wu Huanlong is responsible for: project direction control, Tan Yunlong is responsible for controlling the direction of the project, setting up the structure and determining the application of materials. Wang Chuang is responsible for: project coordination and structural integration Ke Yujin is responsible for: hand-to-hand follow-up.

In this air-conditioning product design project process, we have achieved innovative breakthroughs in process management and implementation process. In process management, parallel iteration and cross-departmental pre-review mode are adopted to optimize the design process and reduce repeated modifications. In the implementation process, node-based control and problem closed-loop mechanism are implemented to ensure the unity of design direction and the promotion of efficient and controllable. The reason why the project can achieve and exceed the expected goal is precisely because we have optimized the collaborative mode in process management, strengthened the process control in the implementation process, and ensured the high-quality landing of the design concept with systematic and innovative process.

The project took 6 months and 5 million money from project initiation to mass production and sale.

1. The original intention of this project was to expand the Middle-end model market. By focusing on appearance quality and performance upgrades, we aimed to further enhance product competitiveness, enrich the Gree product line, and ultimately achieve unexpected results in AI intelligent power saving and versatile home compatibility; 2. This project is to follow the company's brand image upgrade and product differentiation strategy. The ultimate promotion of the project for this strategy is to solve the aesthetic problem of the air outlet when the air conditioner is turned on, and help the company establish a "healthy air conditioner" brand image. Further strengthen the competitiveness of the brand in the Middle-end model market and improve the product line layout.