The iCAR Super V23 reinterprets the classic off-road aesthetic through a modern cyber design language. With a nearly 1:1 width-to-height ratio, a “four wheels at four corners” layout, and ultra-short overhangs, it creates an upright stance and strong visual impact. The round headlights, side steps, and C-pillar blind windows continue the retro rugged style, while the transparent radar cover, floating “mini backpack,” and LEGO-style taillights add a futuristic touch. The square, sturdy interior design features tough details and supports user modifications and extensions, blending the attributes of both a tool and a toy. The Super V23 is more than an off-road vehicle—it’s a cultural symbol that evokes emotion and aspiration.

This project embodies deep thinking and high originality in exterior styling, detail quality, user experience, and emotional connection—marking a breakthrough in automotive design culture. The extreme width-to-height ratio and “four corners” structure provide exceptional cabin space and driving stability. Its mechanical components achieve the refinement level of electronic products, redefining craftsmanship standards in car design. With large-scale customization potential, users can actively participate in shaping the vehicle, forming emotional resonance. The Super V23 is not merely a car—it’s a medium for users to express individuality, co-create their lifestyle, and embody their personal travel identity.

From January to August 2025, iCAR V23 achieved cumulative sales of 39,979 units, ranking among the top three in the “new energy box-style vehicle” segment for eight consecutive months. It became the overall sales champion of the segment in 2025. The model received a 100% positive rating for exterior design, making it the highest-rated domestic SUV in appearance satisfaction.

The iCAR Super V23 pioneered a new product category of “stylistic off-roaders,” breaking the traditional divide between urban and off-road, aesthetics and performance—satisfying all-scenario driving needs in one vehicle. Its success validates the effectiveness of iCAR’s design methodology and propels the new energy vehicle industry from homogenized competition toward a new era of personalization, experience-driven innovation, and design-led development, guiding the industry toward diversity and creativity.

The iCAR design team is based in both Beijing and Wuhu, with Beijing leading the collaborative development. The core team includes: Zhang Ziran, Head of Exterior Design, iCAR Brand Li Bai, Exterior Design Director Gao Bo, Interior Design Director Qiu Shi, Chief Exterior Designer All four core members graduated from top domestic universities and have extensive experience with major international automotive brands. Collectively, they have led the design of over 20 best-selling models. The team is young and geek-minded, embracing the philosophy of “dare to play, dare to design.” They precisely capture young users’ aesthetics and emotional needs, delivering truly distinctive and co-creative product experiences.