In order to better carry forward the fine traditional Chinese culture, promote the development of Chinese opera culture and rejuvenate Chinese opera, the live broadcast project “When science and technology run across the beautiful Chinese opera on the eve of Minor Spring Festival in Jiachen Year of the Dragon”was launched by art development center of the ministry of culture and tourism and Tencent, under the guidance of ministry of culture and tourism of the People’s Republic of China. It is also the beginning of "digital rejuvenation of Chinese opera culture". To make the opera expressive, understandable and enjoyable and enhance its , LKK design team created five Wechat opera special effects including Ms. Du Liniang in Kun opera the Peony Pavilion, Mr. Zhang Fei in Beijing opera Meeting in the Ancient City, Miss Mulan in Yu opera Mulan, Monk Pig in Shaoxing opera The Journey to the West and Chenxiang in Hebei Bangzi (Wooden Clapper) opera Lotus Lantern, covering the four key elements of male role, female role, painted face and clown. Focusing on figures’ appearances and various personal characters in these operas, the special effects are to show the beautiful culture of different operas.

The opera, as the treasure of the traditional culture, carries profound historical and artistic value. Whether it is the powerful singing style of Beijing opera or the delicate elegance of Kun opera, opera has displayed unparalleled artistic charms in its hundreds of years’ transmission, and has also carried the memories and emotions of the nation. As the forms of the technology and entertainment are updating continuously, traditional opera is gradually lacking its popularity among the young generation. Therefore, to revitalize the ancient are form in modern society has become the essential issue of cultural innovation. In view of the facts, LKK design team has designed several unique Wechat opera effects innovatively, under the leadership of Tencent SSV Digital Culture Lab. With these effects, you can not only feel the traditional beauty of opera, but also interact and experience opera in a completely novel way, which is a digital transmission of the opera culture and an innovative attempt to integrate traditional art into modern life.

The release of the five special effects has attracted numerous vloggers, who are interested in the opera culture, to experience the makeup effects. The number of these users has reached thousands.

The project has received a warm reception on Wechat opera effects, sparking a wave of opera fever among people. It has revived traditional operas and make more people fall for opera, promoting the development of the traditional opera culture.

The project was completed by three team members of LKK Design Beijing CO., LTD. , including Feng Xu (business leader), Wang Yanni (project manager) and Ma Junting (dynamic effect designer).

We investigated many successful special effects cases before this project. We used 3D dynamic special effects to make pictures more vivid and more interactive.

The duration from project initiation to design delivery spans three months, with total expenditures not to exceed CNY 100,000.

It is to revitalize traditional Chinese opera and revive the traditional culture. The successful launch of Wechat opera effects has got enthusiastic feedbacks, causing people try and forward the opera effects pictures, sparking a wave of opera fever.