FOCUS - Commercial buffet tableware series is a set of melamine products for the international market, which can meet the various needs of buffet restaurants through the combination of materials and innovative forms. The design is based on the theme of "FOCUS", which is intended to convey the five senses of the dining process, so that customers can focus on the food itself when eating in the restaurant and enjoy the beauty of the food and the atmosphere of the restaurant with full attention. The design innovatively adopts the combination of tableware and metal bracket, and the brackets of different heights freely match the effect of staggered height of the table, and can be freely replaced and disassembled for preservation. The extreme geometry of the unique tower-shaped bracket makes the whole series reflect an elegant aesthetic quality, minimal and rich in texture, meeting the diverse needs of the modern catering industry for tableware practicality, aesthetic appearance and humanistic connotation.

In the commercial space scene, we rethink the relationship between customers and tableware, how to keep focus in the chaotic environment? The main idea of the design of "FOCUS" is to let customers focus on the five senses, concentrate on the food itself, and taste the charm of the food and restaurant with heart. The excellent performance and durability of the melamine material provides excellent quality assurance for the product, offering users a long-lasting and durable tableware solution. Based on this, we have reconstructed and redesigned the existing melamine tableware. Unlike the existing "imitation texture tableware", this design respects the pure melamine material and innovatively uses a combination of solid-color melamine tableware and metal brackets. The unique tower-shaped metal brackets reflect the respect and support for food, and the extreme geometry of the tableware shape makes the whole series reflect an elegant aesthetic quality. Through the uniform diameter of the bracket interface, different models of tableware + bracket can be freely matched with the effect of staggered height of the table, and can be freely replaced and disassembled, facilitating transportation and preservation, which meets the modern catering industry's diverse needs for tableware practicality, aesthetic appearance and humanistic connotation.

This product is designed for the European and American catering industry market, with a minimalist and simple design style, in line with the modern life style, changing the status quo of the existing melamine tableware industry, which is just imitating the material and texture, and innovatively introducing the tower type detachable metal stand in the tableware design, which stands out from a number of single common melamine tableware products. Whether in product promotion, brand display or food display in actual use scenarios, it is refreshing and memorable.

As a kind of polymer, the durable characteristics of melamine, which is resistant to bumping and easy to clean, provides a novel and high-quality alternative to the traditional catering industry. Through innovative appearance design and excellent functional experience, this case can promote the development of the melamine tableware industry towards minimalism and functional practicality, and inspire more designers and manufacturers to pay attention to innovation and quality, to think about more tableware possibilities, and to promote the product upgrade of the industry. Combined with the design semantics of "FOCUS", it establishes a link between humanistic connotation and modern aesthetics, creating a unique atmosphere for commercial establishments and enriching customers' dining experience. In addition, compared with disposable tableware, melamine materials are durable and easy to clean, reducing resource consumption and waste generation and preventing environmental pollution; compared with traditional ceramic tableware, it is bump-resistant and easy to mass produce. The design of the surface flower paper can form different themes and series, taking into account both practical and aesthetic, which is conducive to the sustainable development of the tableware catering industry.

The project initiator is Brighton Housewares Co., Ltd. from Fuzhou City, Fujian Province. President Liu Wei, Chen Shaoming provided the requirements at the beginning of the project, finalized the design direction in the middle of the project, and carried out a walk-through inspection at the end of the project according to the requirements, and proposed ideas and modifications during the design process. The partners such as marketing and factory departments on the side of Brighton execute the production and subsequent promotion work. The co-executors of the project are Wei Zhihua and Li Ziqiao, design managers from LKK Design Beijing Co.,Ltd., and designers Zhang Xinyu, Kang Rui, Chen Mengxue and Zhang Haojie. And together with Liu Wei, the chairman of Brighton, Chen Shaoming participated in the preliminary research and data integration work of the product, conducted the theme selection and direction control of the product, and finally completed the product series design.

This project is aimed at the international melamine tableware market, and is a set of design research and development projects starting from zero. After the market demand is clear, we analyze the current hot tableware styles in all aspects, conduct field visits and research, explore the possibilities and establish the design theme according to the western culture; then the design members brainstorm, and quickly express the effect in the form of graphics, and the decision makers make suggestions and finalize the direction. After determining the product framework and design of the main body and style, the whole set of products is designed and developed in an extended way; after 2D expression, 3D deepening design, 3D printing for hand-plate testing is used to verify the sense of volume of the product, the stability and other aspects; after confirming that there is no error, the product is finally handed over to the factory to open the mold trial manufacturing, for better time node control and product satisfaction.

Project inception to completion of the appearance design in about 6 months; Product optimization iteration and hand-plate prototype stage, after confirmation is the subsequent product promotion; The final delivery of the product takes about 1 year and costs about 1 million yuan.

The project is developed for the commercial restaurant market in Europe and America to meet users' needs for functionality, aesthetics and practicality by providing innovative and high-quality products, and in doing so, attract more target customers and gain recognition and competitive advantage in the market. The product is currently in the promotion stage and has obtained the corresponding design patent. New materials, processes and ideas are applied in the tableware design, which we believe can expand market share, enhance brand image, promote innovation and technological progress, maintain advantages and lead the trend. It will lay the foundation for the company's long-term development in the European and American markets and prepare for future product development and market demand.