Sasquatch - The commercial buffet tableware series is a set of melamine products for the European and American restaurant market, which meets the various needs of buffet restaurants through innovative combination of form and function. The design is inspired by the North American legend Sasquatch, and the simple shape combined with the interesting combination of use makes the image of the cute Sasquatch leap out; minimal geometric sense and "building block" like use scenario makes the whole series reflect the sense of fun and unique temperament, creating modern catering industry tableware practicality, affinity, fun and humanistic connotation of a variety of possibilities.

Unlike traditional melamine tableware products with imitation materials and simple decals, the distinctive, unique and eye-catching image of Sasquatch adds affinity and interest to the product that will bring a novel, practical and interesting option to the restaurant industry, enhancing the atmosphere of the restaurant and the dining experience of customers. The excellent performance and durability of the melamine material provides excellent quality assurance for the product, providing users with a long-lasting and durable tableware solution. Based on this, the existing melamine tableware has been reconstructed and redesigned. Unlike the existing "imitation texture tableware", this design respects the pure melamine material and focuses on the realization of function, making the tableware more practical. Through the reasonable design of the foot size and the application of the modulus relationship, it can be combined with different forms of placement effect through the foot, exploring the multiple possibilities of using scenes, increasing the fun and personalization of the restaurant table.

The market demand for practicality, uniqueness and beauty of tableware is growing, while the global market of cafeterias, hotels and bars is huge and has a wide space for upgrading. However, most of the existing melamine tableware lacks innovation and has a single common texture and form, which cannot meet the diversified needs of the market. This product is unique and innovative in appearance design and function, and can be used in various states through splicing. Combining the design semantics of Sasquatch with the humanistic factors of Europe and America, the product stands out from a number of single boring melamine tableware products through its innovative design, multi-functional use and positioning for the international market. Whether in product promotion, brand display or food display in actual use scenarios, it is refreshing and memorable, and can attract the attention of target customers and meet their needs for novel, practical, unique and affinity tableware, and can achieve certain market advantages.

As a kind of polymer, the durable characteristics of melamine, which is resistant to bumping and easy to clean, provides a novel and high-quality alternative to the traditional catering industry. Through innovative appearance design and interesting use experience, this case promotes the design of melamine tableware to the direction of minimalism and functional practicality, and inspires more designers and manufacturers to pay attention to innovation and quality, to think about more possibilities of tableware, and to promote the product upgrade of the industry. Combined with the design semantics of "Sasquatch", it establishes a link between fun connotation and functionality, creating a unique atmosphere for commercial establishments and enriching the dining experience of customers. In addition, compared with traditional ceramic tableware, melamine materials are resistant to bumps and easy to transport; compared with disposable tableware, they are durable and easy to clean, reducing resource consumption and waste generation, preventing environmental pollution, and contributing to the sustainable development of the tableware catering industry.

The project initiator is Fujian Xinmei Brighton New Material Co., Ltd. from Fuzhou City, Fujian Province. President Liu Wei, Chen Shaoming provided the requirements at the beginning of the project, finalized the design direction in the middle of the project, and carried out a walk-through inspection at the end of the project according to the requirements, and proposed ideas and modifications during the design process. The partners such as marketing and factory departments on the side of Xinmei Brighton execute the production and subsequent promotion work. The co-executors of the project are Wei Zhihua and Li Ziqiao, design managers from LKK Design Beijing Co.,Ltd., and designers Zhang Xinyu, Kang Rui, Chen Mengxue and Zhang Haojie. And together with Liu Wei, the chairman of Xinmei Brighton, Chen Shaoming participated in the preliminary research and data integration work of the product, conducted the theme selection and direction control of the product, and finally completed the product series design.

This project is aimed at the international melamine tableware market, and is a set of design research and development projects starting from zero. After the market demand is clear, we analyze the current hot tableware styles in all aspects, conduct field visits and research, explore the possibilities and establish the design theme according to the western culture; then the design members brainstorm, and quickly express the effect in the form of graphics, and the decision makers make suggestions and finalize the direction. After determining the product framework and design of the main body and style, the whole set of products is designed and developed in an extended way; after 2D expression, 3D deepening design, 3D printing for hand-plate testing is used to verify the sense of volume of the product, the stability of combination and other aspects; after confirming that there is no error, the product is finally handed over to the factory to open the mold trial manufacturing, for better time node control, cost control and product satisfaction.

Project inception to completion of the appearance design in about 6 months; Product optimization iteration and hand-plate prototype stage, after confirmation is the subsequent product promotion; The final delivery of the product takes about 1 year and costs about 1 million yuan

The project is developed for the commercial restaurant market in Europe and America to meet users' needs for functionality, aesthetics and practicality by providing innovative and high-quality products, and in doing so, attract more target customers and gain recognition and competitive advantage in the market. The product is currently in the promotion stage and has obtained the corresponding design patent. New materials, processes and ideas are applied in the tableware design, which we believe can expand market share, enhance brand image, promote innovation and technological progress, maintain advantages and lead the trend. It will lay the foundation for the company's long-term development in the European and American markets and prepare for future product development and market demand.