The Yue Xuan Clamp Pressure Cooker Series addresses the pain points of traditional pressure cookers, such as difficult alignment and cumbersome operation for opening and closing, by innovating in functionality. It provides users with the convenience of one-handed opening and closing, enhanced safety performance, and has deeply considered and improved aesthetics and user experience. This makes the pressure cooker not only practical but also visually appealing, enhancing the convenience and pleasure of cooking for users.

Since its launch in April 2024 to the present, it has shipped approximately 230,000 units, with sales amounting to about 52 million yuan. It ranks at the top on traditional e-commerce platforms and is number one on the Douyin channel. This has solidified its position as the leading brand in the pressure cooker category.

This project has transformed the complex operation of traditional pressure cookers by establishing a more user-friendly, safe, and rapid clamp technology platform, propelling the industry towards integrated and convenient development. At the same time, with its dual short-handle design and youthful color combinations, the product's usage scenarios have been expanded, enhancing the user experience and playing a positive role in improving the convenience and popularity of cooking.

The core team of the entire project, including members from the R&D, industrial design, strategic marketing, and market marketing departments, consists of 14 full-time members.

We adhere to a user-oriented design approach to optimize the pain points users face with traditional pressure cookers, such as difficult alignment and cumbersome operation during opening and closing. Excellent cross-departmental collaboration within the project ensures efficient execution and product quality, thereby successfully achieving the expected goals.

The project took between 3 to 6 months from initiation to design delivery, with the investment costing less than 100,000 yuan.

The project aims to establish a clamp technology platform that is more convenient to operate, safer, and faster, continuously expanding the range of pressure cookers suitable for use on open flames. It targets user needs by providing a one-handed pressure cooker that can be brought to the table, enhancing the cooking experience and expanding usage scenarios, thereby building competitive barriers.