Nowadays, young people no longer just drink plain water, but prefer to drink flavored drinks. At the same time, they have higher requirements for the appearance of the cup, hoping that it can be integrated into the living and working environment. For this reason, we design a double-lid thermos cup for consumers to several requirements: 4. Cater to the lifestyle and drinking methods favored by young consumers today. 5. It must also conform to the current aesthetics of young consumers. 6. Use new designs to provide users with more unique and interesting emotional value At the same time, we adopt a platform-based design for cup lids. For the same cup lid, we have expanded the cup body with a variety of materials, and quickly expanded different categories to 10+SKUs. The benefits are: 3. Reduce the cost of each unit to gain market competitive advantage. 4. Strengthened SUPOR’s own design memory points and differences with competing products.

Function and experience: One lid for double drinking, with both a direct drinking spout and a straw spout designed to meet users’ drinking needs in different scenarios; 2. The mouth of the straw is in line with the drinking habits of female users, can prevent lipstick stains, and solves the pain points of many women drinking water; 3. The direct drinking port can meet the user’s need to drink water in large gulps; Emotional connection and aesthetics: 2. One-lid double-drink thermos cup. We chose the coffee cup category and adopted an American-style design related to coffee. It is a retro, popular, light and fashionable best-selling style. When combining coffee with fast-moving fashion, we received good market feedback.

Once the project was launched, it quickly became a hot product in the industry category and attracted great attention from the market. There was an endless stream of latecomers, which guided and even changed the design style and functional design of insulated coffee cups. More businesses are paying attention to the experience and emotional appeal behind consumers’ drinking water.

A total of more than 10 full-time members from the technology research and development department, industrial design department, strategic marketing department, and marketing department participated in the project.

1. Through in-depth insights into users’ pain points and comparison with competing products on the market, we made innovative improvements to the new one-lid double-drink cup, forming a product cup lid platform with its own characteristics and differentiation. 2. Through standardized product design, the cup lid platform can be quickly expanded to thermos cups, which reduces repeated development of components, greatly speeds up production efficiency, and reduces production costs. (One cup cover, expanded to 10+SKU) 3. Through in-depth analysis of the current fast-moving consumer style trends and the life trends of young people, the main product categories and American retro and light fashion design styles were determined; 4. Cooperated with the marketing department to control the CMF plan through click-through rate testing, and formulated corresponding marketing strategies and delivery channels, and quickly received good sales feedback after the product was launched.

The insulated coffee cup that can be used for two drinks with one lid exceeds expectations. 1. The products exceeded business targets in terms of sales, successfully realizing the company’s strategy of creating blockbuster products. 2. The products are all Tmall TOP1 items, leading the design trend in the industry and becoming a product case for popular brands to imitate. 3. The product is the core hot product of the company's thermos cup category; through excellent sales performance, it has increased its market contribution; it has improved the company's influence, allowing Supor's products to better reach the young user population; and it has provided future electricity bill products for the company. A good foundation has been laid for further expansion of the route.