作品简述
这是一款针对0-3个月新生儿推出的专业强功能性奶瓶。全新独特的底部进气结构和黄金13°仿母乳奶嘴设计,实现“防胀气”双保险,泡奶喂奶不起泡。从而有效的减少宝宝胀气、打嗝和吐奶的症状,这是区别于普通奶瓶的最大不同,让宝宝能健康成长。
用户价值
0-3个月的新生儿宝宝,肠胃发育不完善,容易产生肠胀气。而胀气可能会导致新生儿出现腹部疼痛、睡觉不安稳、呕吐、影响生长发育等后果。喝奶过程中吸入过多空气是导致胀气的核心原因之一。
商业表现
技术创新性:
1.萌趣漏斗形,有利于宝妈泡完奶抓握摇晃均匀调奶,双向放置平稳。
2.仿母乳奶嘴头设计,满足婴儿吸吮、吞咽的欲望,促进口腔功能活动,以使颌面部正常发育。
3.创新底部回气阀设计,瓶底环状进气实现气液分离,实现泡奶不起泡。
4.一瓶多用,可泡奶、储存零食。
社会影响
1.“0泡瓶”打破了行业通过奶嘴底部进气孔实现内外气压平衡的常规做法,设计了底部回气的创新结构,气体会优先从底部进入瓶内,从而调整内外气压平衡
Babycare独有的13°歪头奶嘴,更贴合宝宝口腔内的“哺乳窝”,也可减少因奶液在口腔中的冲撞而吸入空气。
团队组织
设计师:詹泽钒/孟繁名
设计总监:赵晓光
结构设计:骆关胜
项目经理:徐海霞
流程方法
在这个项目中我们重点关注奶嘴的的体验,将大量的时间用在用户测试上,尽可能提高产品的品质,把奶嘴的柔,韧,以及安全性做到最优,因此,我们在上市前进行了多次的用户测试,
并针对问题点进行改良,不断修改产品的体验感.因此我们上市后表现良好。
达成情况
新生儿肠胃发育不完善,容易产生胀气,从而导致腹部疼痛,睡觉不安稳,呕吐。喝奶过程中吸入过多空气是胀气的核心原因,所以我们研发了一款防胀气的奶瓶.
歪头仿母乳成长型奶瓶系列,让0到12月+宝宝,
科学过渡,轻松从奶嘴换至吸嘴,预防龋齿.
Project Description
Introducing a highly functional baby bottle designed exclusively for newborns aged 0-3 months. Featuring a novel bottom air intake structure and a carefully crafted 13° mimicking breast milk nipple, this bottle provides a dual safeguard against "gas buildup," ensuring that milk preparation and feeding remain free of excess bubbles. This innovation effectively reduces symptoms such as gas discomfort, burping, and spit-up in babies, setting it apart from standard bottles and promoting the healthy development of infants.
User Value
1.Newborns aged 0-3 months have underdeveloped digestive systems, making them susceptible to intestinal gas. Gas-related issues can lead to abdominal pain, disrupted sleep, vomiting, and hindered growth and development. One of the primary causes of gas in infants is excessive air intake during feeding.
Business Performance
2.The endearing funnel shape facilitates ease of handling for moms when preparing milk. It allows for thorough mixing and even milk distribution, providing stability in both directions.
3.The nipple design mimics the shape of a mother's breast, promoting a baby's natural sucking and swallowing instincts while encouraging oral motor skill development to support proper facial development.
4.Innovative bottom air valve design, featuring a circular air inlet at the bottle's base, facilitates the separation of air and liquid, ensuring a bubble-free milk preparation process.
5.Multi-purpose functionality – this bottle can be used for milk preparation and snack storage.
Social Impact
1."0 Bubble Bottle" breaks away from the conventional method of achieving internal and external pressure balance through the nipple's bottom air inlet. It introduces an innovative bottom air intake structure where gas enters the bottle from the base, effectively adjusting the internal and external pressure equilibrium.
2.The exclusive 13° tilted nipple by Babycare conforms more closely to the baby's oral "nursing pocket," reducing the likelihood of air intake due to milk splashing within the baby's mouth.
Team Structure
Designer: Zhan Zefan/Meng Fanming
Design Director: Zhao Xiaoguang
Structural Design: Luo Guansheng
Project Manager: Xu Haixia
Flow
In this project, we focus on the experience of pacifiers and spend a lot of time on user testing to improve the quality of the product as much as possible, maximizing the flexibility, toughness, and safety of the pacifiers. Therefore, we conducted multiple user tests before going public,
And we made improvements to address the problem points, constantly improving the product experience. Therefore, we performed well after going public.
Project Investment
1 year to 2 years 300w
Project Achievements
The gastrointestinal development of newborns is not perfect and they are prone to flatulence, which can lead to abdominal pain, restless sleep, and vomiting.Inhaling too much air during breastfeeding is the core cause of bloating, so we have developed an anti-bloating bottle. The tilt-head imitating breast milk growth bottle series allows babies from 0 to 12 months + to make a scientific transition and easily switch from pacifiers to pacifiers. Suction mouth to prevent dental caries.
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