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猫头鹰Savile-妙转Pro+
Savile-ZHUAN Pro+
母婴产品类 专业儿童出行 5120 0 2022-09-26
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作品详情
中文 / English
作品简述
妙转Pro+,在保障儿童出行安全的基础上,为移动中儿童的睡眠质量提供有效的解决方案,并延续了猫头鹰妙转系列产品的操作便利性优势,隐藏复杂结构,实现清晰、整洁、专业。本品适用于0-7岁儿童,通过完整i-Size认证,在头篷及头枕等结构上均做出创新升级。
用户价值
猫头鹰Savile注重用户在使用中的每个细节体验,在妙转Pro+的研发过程中,我们更聚焦于儿童乘坐过程中的安全防护和睡眠体验,着重在用户体验上进行了深入思考,对头枕、头篷与坐垫进行了功能的创新升级。 1. 头枕:新生儿宝宝头、颈部位比较脆弱,头颈部位需重点呵护。为此我们摒弃了市面上传统单一的材质缓冲设计,分区选材,创新性地采用了3重缓冲技术:回弹效果好的记忆棉+缓冲性能优秀的PU海绵+支撑性能更强的EPS叠合而成,实现头、颈部精准防护,紧急情况下能层层过滤震荡,并能降低宝宝乘坐时的头部和颈部的落差,更安全也更舒适。 2. 头篷:随着全景天窗的增加,为了创造良好的睡眠环境,避免宝宝在车内被紫外线直射,妙转Pro+新增了UPF50+的全罩式天幕头篷:紫外线遮蔽率98%+;相较于常规头篷更大的遮蔽面积;全方位防晒,打造私密睡眠空间。 3. 坐垫:宝宝脊椎曲线在不断生长变化,为了适应脊椎的生长需求,妙转Pro+内衬垫采用陶氏弹簧棉材质,比市面上常见材质高出3倍支撑力,有力承托新生儿脊椎发育,呵护脊椎,不窝脖子,久坐也不变形、不塌陷。同时,升级的内衬垫设计让宝宝最大可以保持175°的睡姿倾角,接近于平躺,确保宝宝获得最舒适的乘坐体验。 4. 除升级的功能点外,妙转Pro+延续了妙转系列的其他优势。操作便捷性上:无极静音调节按钮,相比于传统档位调节方式噪音更低,单手可轻松调至任意舒适角度;单手360°无限旋转,双侧旋转把手车内车外均可操作,妈妈独自带娃出行更友好,侧面90°卡锁悬停,抱宝宝上下车方便又安全。安全防护性上:动态侧防设计先吸能再抗震,二段防撞结构减少冲击力传至车体,双倍防御为安全加分;宽底盘加低重心的设计,区别于传统U型板,更节省空间且抗翻转力更强。
社会影响
在中国,儿童安全座椅使用率不足10%,猫头鹰Savile在产品推广过程中,普及安全驾驶知识,提高国民安全出行意识,承担企业社会责任,为现代中国家庭定制安全、便捷、富有乐趣的出行解决方案。 同时我们始终坚守环保理念,安全用料。座椅从外壳至椅身全采用原生塑料原件,可回收再生产,对环境友好。座椅面料采用OEKO-TEX无公害面料,人体可贴身使用,无化学物质残留,不会对身体产生负面影响,符合绿色安全要求,同时降低对环境生态的负面影响。
达成情况
猫头鹰Savile始终以消费者为中心,希望通过对产品的不断升级与创新,为用户提供更贴心更专业的出行装备。也是本着这样的初心,我们启动了妙转Pro+的项目。据产品上市后得到的各平台数据反馈,妙转Pro+受到了消费者的广泛关注,不仅拉动了品牌销量的增长,亦使猫头鹰Savile在儿童出行领域的专业品牌形象进一步深植年轻一代消费者的心中。 同时随着生育政策的开放,以及家庭对出行产品安全性的提高,我们预期本品在未来仍有较大发展潜力,可服务更多一胎、二胎家庭,持续渗透一二线城市。
Project Description
As a primary model of ensuring children’s travels, ZHUAN Pro+ provides effective solutions to guarantee children’s sleeping quality during travels. Besides the convenient operation shared by all Savile ZHUAN products, the model demonstrates distinctive, tidy, and dedicated features by concealing complicated structures. Specially designed for children from 0 to 7 years old, it has passed the complete i-Size certification, achieving innovations in the structures including canopy and headrest.
User Value
Savile highlights users’ experience in each detail. When developing ZHUAN Pro +, we focused on children’s safety and sleeping experience during travels. We thought about users’ experience carefully, upgrading the functions of the headrest, canopy, and cushion. 1.Headrest: The heads and necks of newborns are fragile, so special care must be made for these parts. We abandoned the conventional material buffering design, selected different materials, and innovatively utilized triple buffering techniques, namely memory foam with favorable resilience effects + PU foam with outstanding buffering + EPS with better supporting performance, for the accurate protection of their heads and necks. In any emergency, shocks can be filtered layer by layer and the level difference of babies’ heads and necks can be reduced for better safety and comfort. 2.Canopy: Panoramic sunroofs are quite common nowadays. The UPF50+ full-cover canopy was equipped for ZHUAN Pro+ to create favorable sleeping environment for babies and keep them from direct UV: The UV shielding rate is up to 98%+. Compared with conventional canopies, the canopy can provide larger shielding area. Besides, all-around sunscreening is available for babies’ private sleeping spaces. 3.Cushion: Babies’ spines keep growing. Dow’s elastic cotton was employed for the ZHUAN Pro+ inside liner to fit the growing demands of babies’ spines. The supporting strength of such elastic cotton is 3 times that of common materials on the market. It can effectively support and protect newborns’ spines without injuring their necks, and the cushion is free from deformation or collapse after extended sitting. In addition, the upgraded inside liner can allow babies keep a sleeping posture with angle up to 175°, nearly lying flat, to provide babies with the most comfortable experience. 4.Besides the above upgraded functions, ZHUAN Pro+ continues the other advantages of ZHUAN products as well. In terms of convenient operation: The stepless mute regulator can provide lower noises compared with traditional level adjustments, and any user can easily adjust with a single hand to any comfortable angle; the seat can be rotated for 360° with a single hand; the rotary handles at both sides can be operated inside and outside the car. The child seat is more user-friendly for any mom to take her baby out alone, for the side 90° lock hovering is convenient and safe for any user when carrying a baby to get in and off. In terms of safety protection: The dynamic side protection design can absorb energy and resist shocks; the two-section anti-collision structure can lower the impact force to the car for better safety; unlike conventional U-shaped panel, the design of wide base plate and low barycenter has better space-saving and anti-tilting features.
Social Impact
The usage rate of child safety seats is less than 10% in China. During its promotions, Savile spreads safe driving knowledge, improves the awareness of Chinese people on safe travels, and assumes corporate social responsibilities, providing safe, convenient, and entertaining travel solutions for modern Chinese families. In addition, we adhere to pollution-free ideas and safe materials. Original plastics are used for the seat casing and body for recycling and environment-friendly purposes. The seat fabrics are OEKO-TEX pollution-free fabrics for skin-friendly uses. Free from chemical residues, these materials will not produce adverse impacts on human health. Besides, these green and safe materials can lower the negative impacts on the environment and ecology.
Project Achievements
With its consumer-oriented aim, Savile hopes that it can provide its users with more considerate and professional devices for travels by constantly upgrading the products. Therefore, we launched the ZHUAN Pro+ project. According to the feedbacks from various platforms, ZHUAN Pro + received widespread attentions from consumers, which not only helped the sales of Savile products, but also made Savile a representative travel brand for children in the minds of young consumers. With the lifting of China’s birth control policies and families’ higher demands on the safety of travel products, we expect that the product boasts great potentials in the future. It can serve numerous families with one or two children, seeing more market shares in China’s first-tier and second-tier cities constantly.
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