提示
!
提示
!
三度新生活
Warmth Attitude Efficiency New Life
服务设计类 后勤服务 1937 0 2024-02-04
点赞(0) 收藏(0)
作品详情
中文 / English
作品简述
【新⽣活】品牌诞⽣于2002年4⽉19⽇,是꧊ 团⺟品牌,也是第⼀品牌。业务定位于企 事业及医院后勤⼤管家,职⼯⽣活⼩管家。践⾏“怀⼤爱⼼,做⼩事情”的公司精神,为政 府解决社会问题分忧,致⼒于做城市⽂明建设者,提⾼员⼯幸福感。 ⼴西新⽣活公司成⽴于2002年,以坚持⻓期主义、成为⻓⻘企业为愿景,致⼒于做城市⽂明建设者、提升员⼯的幸福感为使命,以标准化、规范化、专业化的后勤服务保障为医院、学校、部队、企事业单位提供智慧化现代综合管理服务。2015年,⼴西新⽣活后勤服务管理股份有限公司挂牌新三板资本市场,2022年进⼊创新层,证券简称“新⽣活”,股票代码“834781”。2023年,⼴西新⽣活公司正式更名为⼴西新⽣活医养健康服务股份有限公司,以“三度新⽣活”舒⼼物业、“爱护宁”专业照护和“刚刚好你在”健康餐饮等品牌的创新领航,全⾯聚焦医养健康事业发展,同时⾃主办学建⽴“爱护宁”培训学校,为⾏业输送优秀企业⼈才。栉⻛沐⾬,向阳⽽⽣,⼴西新⽣活公司⼀直坚持履⾏社会责任,践⾏“怀⼤爱⼼,做⼩事情”的公司精神,秉承爱⼼、耐⼼与良⼼,为⽤⼾提供优质服务,创新管理,稳健发展,已成为现代服务业冉冉升起的璀璨新星! “急客⼾之所急,想客⼾之所想”,新⽣活后勤服务以客⼾需求为导向,以客⼾体验为要义,以客⼾满意为⽬标,建⽴标准化服务体系,管理公司化、服务定制化、员⼯年轻化,打造细节服务亮点,满⾜客⼾后勤社会化的强烈愿望,为每⼀个家庭提供安全、便捷、优质的家庭服务整体解决⽅案,以客⼾满意为最⾼准则,提供个性化服务,成为每个家庭的专属管家。 医院物业板块是新⽣活公司成⻓发展的基⽯,秉承“怀⼤爱⼼,做⼩事情”的公司精神,在“爱与成⻓”价值观驱动下经过20余年的沉淀与发展,从“本我思维”,即专注于⾃⾝的优势和理念,迭代升级为“⽤⼾思维”,即以⽤⼾的需求为中⼼,衍⽣出以“温度、态度、速度”为服务原则的“三度新⽣活”专业物业服务品牌。“三度新⽣活”以勤劳⼩蜜蜂为产品形象,为⽤⼾提供专业且温暖的品牌体验,创造省⼼、安⼼、舒⼼的服务价值。 舒心:“舒⼼”是新⽣活物业服务提供给客⼾的愉悦感,让客⼾感觉轻松,安全的同时,更能让客⼾觉得⼼情舒畅。 安心:“安⼼”是新⽣活物业服务提供给客⼾的“安全感”,让客⼾专注于⾃⾝专项业务的发展,把后勤事务交给新⽣活能感到安⼼。对于氺 患家属⽽⾔,让其感受到安全,踏实的就医体验是物业服务的基础。 省心:“省⼼”是新⽣活物业服务提供的让客⼾,承担着替客⼾降低成本、提⾼效率的功能。帮助客⼾节省在后勤事务上的投⼊和成本,包括省⼼、省⼒、省钱;让客⼾少操⼼、少费神、提⾼后勤的效率。 品牌理念:温度、态度、速度,您的满意度 原则服务:服务有温度,管理有态度,办事有速度 品牌口号:每件⼩事都舒⼼ 服务承诺:专业且温暖
用户价值
三度新生活项目以用户价值为核心,深度关注功能创新、情感连接和用户体验。项目团队对这三个方面进行了深入的思考,并做出了积极的尝试和改进。首先,项目根据所在服务的医院客户需求进行了调研,根据需求及合作条件对医院客户进行了级别(ABC)分类,便于医院按需求进行服务等级的选择,我们为用户提供了差异化、高品质的物业服务,为用户解决了痛点。其次,通过创新性的场景设定,项目为用户打造了独特的服务体验,使其在不同的场景下享受到不同的服务内容。最后,项目以客户需求为中心,设定物业服务的价值和服务原则,从而实现了用户价值的最大化。新生活物业品牌秉承着新生活人“怀大爱心,做小事情”的企业精神,在“爱与成长”的价值观的驱动下,经过20年的沉淀,从“本我思维”,即专注于企业自身的优势和理念,逐渐发展为“用户思维“,即以客户/用户的需求为中心,来设定物业服务的价值与服务原则。从而形成了新生活物业品牌以自身的温度、态度、速度为服务原则,帮助客户实现安心、省心、舒心的目的的服务价值。
商业表现
自三度新生活品牌迭代升级以来,项目在商业上取得了显著的成绩。在短短的时间内,项目在客户满意度、现场品质等方面均取得了优异的业绩。这得益于项目团队对市场趋势的敏锐洞察、对用户需求的准确把握以及与竞争对手的差异化策略。此外,项目的创新服务和优质品质也吸引了众多用户的关注,提升了品牌知名度和市场占有率。
社会影响
三度新生活项目对社会产生了积极的影响。首先,项目改变了传统物业服务的现状,推动了行业向更加人性化、标准化、信息化、智能化的方向发展。其次,项目倡导了温度、态度、速度的服务理念,对文化发展起到了积极的推动作用。最后,项目通过不断提升服务品质和用户体验,为构建和谐社会做出了贡献。
团队组织
三度新生活项目汇聚了一批优秀的团队成员,他们在项目过程中扮演了重要的角色。共有30+位成员参与本项目,分别负责设计、结构、策划、市场等方面的工作。公司内部的研发、运营、市场等部门在项目的不同阶段给予了大力支持。此外,外部专家、用户和KOL等在项目的策划、实施和推广阶段介入,为项目提供了宝贵的意见和建议。
流程方法
三度新生活在项目流程中体现了多个创新点。项目团队采用了对准行标专业作业指导书和智能化手段,以确保项目快速响应市场变化。在项目执行过程中,团队定制了专属项目行动计划,实现了任务分配、进度跟踪和协同办公。项目团队注重用户反馈,通过不断地优化和调整,使产品更加贴合用户需求。这些创新方法使得项目能够达到并超越预期目标。
项目投入
该项目从立项到设计交付,花费一年时间。
达成情况
自品牌升级后现场品质分超出公司目标同时同比增加0.7分,客户满意度超出公司目标同时同比增长3.27%
Project Description
Guangxi New Life Logistics Service Management Co., Ltd. is listed on the New Third Board Capital Market and will enter the innovation layer in 2022, with the stock abbreviation of "New Life" and the stock code of "834781". In 2023, Guangxi New Life Co., Ltd. will officially change its name to Guangxi New Life Medical Care and Health Service Co., Ltd., and comprehensively focus on the development of medical care and health care with the innovative leadership of brands such as "Three Degrees of New Life" comfortable property, "Aihuning" professional care and "Just You Are There" healthy catering. Guangxi New Life Company has always adhered to the fulfillment of social responsibility, practiced the company spirit of "big love, do small things", adhered to love, patience and conscience, provided users with high-quality services, innovative management, steady development, and has become a rising bright star in the modern service industry! "Anxious about what customers are anxious about, think about what customers think", the new life logistics service is guided by customer needs, customer experience is the essence, customer satisfaction is the goal, the establishment of a standardized service system, management corporatization, service customization, young staff, to create detailed service highlights, to meet the strong desire of customer logistics socialization, to provide safe, convenient and high-quality family service solutions for every family, to customer satisfaction as the highest criterion, to provide personalized service, become the exclusive housekeeper of each family. Adhering to the company spirit of "doing small things with great love", and driven by the values of "love and growth", after more than 20 years of precipitation and development, the hospital property sector is the cornerstone of the growth and development of the company, from "self-thinking", that is, focusing on its own advantages and concepts, iteratively upgraded to "user thinking", that is, focusing on the needs of users, and deriving the "Three Degrees New Life" professional property service brand with "temperature, attitude, and speed" as the service principle. With the image of hard-working bees, "Three Degrees of New Life" provides users with a professional and warm brand experience, creating worry-free, reassuring and comfortable service value. Comfort: "Comfort" is the pleasure provided by the new life property service to customers, so that customers feel relaxed and safe, and at the same time, they can feel comfortable. Peace of mind: "Peace of mind" is the "sense of security" provided by New Life Property Services to customers, so that customers can focus on the development of their own special business and feel at ease when they hand over logistics affairs to New Life. For the families of the patients, making them feel safe and have a down-to-earth medical experience is the foundation of property services. Worry-free: "Worry-free" is the new life property service provided by customers, which undertakes the function of reducing costs and improving efficiency for customers. Help customers save investment and costs in logistics affairs, including worry, effort and money; Let customers worry less and less distraction, and improve the efficiency of logistics. Brand concept: temperature, attitude, speed, your satisfaction Principle service: service has temperature, management has attitude, and service has speed Brand slogan: every little thing is comfortable Service commitment: professional and warm
User Value
The Three Degrees New Life project focuses on user value and deeply focuses on functional innovation, emotional connection and user experience. The project team has thought deeply about these three aspects and made positive attempts and improvements. First of all, the project conducted a survey according to the needs of the hospital customers served, and classified the hospital customers according to the needs and cooperation conditions, so as to facilitate the selection of service levels by the hospital, and we provided users with differentiated and high-quality property services to solve the pain points for users. Secondly, through innovative scenario setting, the project creates a unique service experience for users, so that they can enjoy different service content in different scenarios. Finally, the project focuses on customer needs and sets the value and service principles of property services, so as to maximize the value of users. Adhering to the enterprise spirit of "doing small things with great love" and driven by the values of "love and growth", after 20 years of precipitation, the new life property brand has gradually developed from "self-thinking", that is, focusing on the company's own advantages and concepts, to "user thinking", that is, focusing on the needs of customers/users, to set the value and service principles of property services. As a result, the new life property brand takes its own temperature, attitude and speed as the service principle to help customers achieve the purpose of peace of mind, peace of mind and comfort.
Business Performance
Since the iterative upgrade of the new life brand for three times, the project has achieved remarkable results in business. In a short period of time, the project has achieved excellent results in terms of customer satisfaction and on-site quality. This is due to the project team's keen insight into market trends, accurate grasp of user needs, and differentiation strategies with competitors. In addition, the innovative service and high-quality quality of the project have also attracted the attention of many users, enhancing brand awareness and market share.
Social Impact
The Three Degrees New Life project has had a positive impact on society. First of all, the project has changed the status quo of traditional property services and promoted the development of the industry in the direction of more humanization, standardization, informatization and intelligence. Secondly, the project advocates the service concept of temperature, attitude and speed, which has played a positive role in promoting cultural development. Finally, the project contributes to the construction of a harmonious society by continuously improving the quality of service and user experience.
Team Structure
The Third Degree New Life project has brought together a group of talented team members who have played an important role in the project. A total of 30+ members participated in the project, responsible for design, structure, planning, marketing and other aspects. The company's internal R&D, operation, marketing and other departments gave strong support at different stages of the project. In addition, external experts, users, and KOLs intervened in the planning, implementation, and promotion stages of the project, providing valuable opinions and suggestions for the project.
Flow
Three Degrees of New Life embodies a number of innovations in the project process. The project team adopted professional work instructions and intelligent means to ensure that the project quickly responded to market changes. During the project execution, the team customized an exclusive project action plan to achieve task assignment, progress tracking and collaborative office. The project team pays attention to user feedback, and makes the product more suitable for user needs through continuous optimization and adjustment. These innovative approaches enabled the project to meet and exceed expectations.
Project Investment
The project took one year from project approval to design delivery.
Project Achievements
Since the brand upgrade, the on-site quality score has exceeded the company's target and increased by 0.7 points year-on-year, and customer satisfaction has exceeded the company's target and increased by 3.27% year-on-year
作品评论

用户名

回复:{{ commentsMention }}

{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}

回复:{{ item.mentioned }} {{ item.content }}

回复
第 {{commentsCurrent}} 页 / 共 {{Math.ceil(commentsCount/12)}} 页 上一页 下一页 跳转
提示
!
分享作品