As a public interest exhibition in a design week, VAVE's thinking starts with finding the intrinsic connection between public interest and design: public interest is a social reality, design is a solution, and exhibition is education. Starting from a reusable logistics box for museum artworks, we redesigned the "public interest exhibition": not just an exhibition, but a recyclable exhibition system. In doing so, we have solved the issues of content, form, and operation simultaneously through design. We bringing these problems and solutions to the public in the form of an exhibition, arousing attention and critical thinking, involving and intervening the public, and believe this is the only way to making public welfare sustainable. Rooting public welfare in the real social context, we deliver the power of warmth to the public.

We reclaimed a batch of boards from museums and art galleries, and reassembled them to make wooden boxes, which serve as a strong visual element, the exhibition environment itself and the container carrying the idea. When dismantling the exhibition, there is no need to disassemble the box again, and it can be directly transported away until the next exhibition. Combining the functions of transportation and display into one, the exhibition can be recycled to minimize the waste caused by the exhibition.

Although this was a temporary exhibition for Alibaba Philanthropy at U Design Week, the solution achieved a huge response in the industry and was covered by several media outlets. Meanwhile, the client will use this exhibition system repeatedly in future exhibitions to maximize the extension of the exhibition.

Searching for materials for the exhibition in the museum directly, we have found the inner connection between public welfare and design, and offered solutions for content, form and operation at the same time through design.

Creative Director: Tobias Geisler, Haijie Hu Strategy and Planning: Chufan He, San Chuan Space Designer: San Chuan Graphic Designer: Yizi Qian, Shu Su Digital Content Design: Yun Tian Partner: Kastone, InsPUMP

The goal is to make an exhibition that conforms to the concept of public welfare, which can be used for exhibitions in the future; at the same time, more people will pay attention to Alibaba Philanthropy, and attracted more designers become one of Alibaba Philanthropy design officers. The results exceed expectations, not only in line with public welfare. It also redefines the non-profit exhibitions, and has achieved rapid exhibitions and recycled uses in a short period of time.