作品简述
VAVE创造了一个环绕式参观体验的空间概念。通过沉浸式的空间和感性的接触点将客人与品牌联系起来。这些元素的组合创造了一个人造景观，使得品牌首次亮相就极具标志性。他们如同邀请游客开启探寻IM品牌DNA的体验之旅。
用户价值
作为智己汽车在全球市场上的首次亮相，客户需要一个在表现上即具备巨大设计差异度，同时也具备直观的品牌感受的空间方案。我们重新解构了品牌logo，并把核心元素组成了一个柱子森林。这个森林里不但包裹了产品，同时也是交互的媒介。
商业表现
虽然这是一场给车展做的空间演绎，但是这个方案在行业内取得巨大反响，以至于客户以这个方案作为空间标准，去规范了所有展览，旗舰店，城市展厅的设计。
社会影响
从原来摆摊式的车型汇聚，或是场景式的演绎，到现在品牌调性的空间演绎，功能融合空间美学的演绎手法，这个设计方案改变了车展行业的思考方向。
团队组织
创意总监：Tobias Geisler， 胡海杰
策略与策划： Dustin Stupp
空间设计师：Vincent Kropp, Matthias Suetterlin
平面设计师： Whan Lee
动效设计师： Benjamin Muehlbauer
合作公司： Eventplus Communications
达成情况
目标是帮助一个新兴的汽车品牌建立空间美学可能性，结果比预期要更好，不但实现了这个可能性，同时变成了客户的空间美学标准。
Project Description
VAVE created a space concept that likewise revolves around the visitors’ experience. Connecting the guest with the brand through immersive spaces and sensual touch points. The elements create an artificial landscape that make the first appearance iconic with a distinctive design. The architectural landscape invites visitors to go an experience journey and to discover the IM brand DNA.
User Value
For the global market debut of the Smart Car, the client needed a spatial solution with a great design differentiation in terms of presentation, but also an intuitive brand feeling. We reconstructed the brand logo and formed the core elements into a forest of pillars. This forest not only encases the product, but also serves as a medium for interaction.
Business Performance
Although this was a spatial interpretation for a car show, the proposal was so well received in the industry that the client used it as a spatial standard to standardise the design of all exhibitions, flagship shops and city showrooms.
Social Impact
From the original stall-style display of models, or scenario-based interpretation, to the current spatial interpretation of brand tones and functional integration of spatial aesthetics, this design solution has changed the direction of thinking in the auto show industry.
Team Structure
Creative Director: Tobias Geisler, Haijie Hu
Strategy and Planning: Dustin Stupp
Space Designer: Vincent Kropp, Matthias Suetterlin
Graphic Designer: Whan Lee
Motion Designer: Benjamin Muehlbauer
Partner company: Eventplus Communications
Project Investment
6 months
Project Achievements
The goal was to help an emerging automotive brand to establish spatial aesthetic possibilities and the result was better than expected, not only realising this possibility but also turning it into a spatial aesthetic standard for the client.
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