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2021法国innodesign pirze国际创新设计大赛视觉设计
Visual design for the 2021 InnoDesign Pirze International Innovation Design Competition in France
服务设计类 动态视觉设计 1817 0 2022-07-30
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作品详情
中文 / English
作品简述
INNODESIGN PRIZE国际创新设计大赛创办于2014年,由法国梅斯市政厅主办,法国创新设计专业委员会、法国创新设计学院(INNODESIGN INSTITUTE)学术支持。是法国最重要的国际综合设计大赛,辐射中国、美国、德国、西班牙、英国、卢森堡、俄罗斯、阿根廷、阿联酋、马来西亚等国家,吸引全球设计师、设计机构、创新企业等的积极参与。大赛得到法国文化部的高度重视,由法国创新设计专业委员会监管。在大赛倡导“创新设计”即 “innovation+design”的思维下,为市场、技术、企业、设计、教育共同创造的国际交流平台,共同推动“创新设计”下的创智价值与社会价值。 这个项目着重在创变与视觉的呈现上进行了深入地思考,并且以文字、图形、立体构成等多重呈现方式,通过文字、色彩之间在光线映照衬托下立体奖杯的旋转变幻,构建文字与空间的流动变异,产生了视觉的中心,在动静空间产生浮翠流丹的绚丽斑斓,从而带来设计上的 “创变未来”的大赛理念及大赛主题。 红代表“空间”、紫代表“纺织”、蓝代表“工业”、绿代表“传达”、黑代表“产品”,五个参赛类别的五种色彩交替变换,形成动态视觉海报,千变万化的形态比喻大赛在“创新与变革"中引领创新设计在行业中不断推陈出新的发展未来!
用户价值
把工业、产品、视觉传达、空间、纺织五个类别集合于一起的国际创新设计赛事很少,可以说是比较独特,这是法国innodesign prize国际创新设计的大赛的优势。它不仅是一个集合全球不同国家、不同领域、不同行业的专家及优秀设计师参与的创新设计大赛,也是一个集教育、学术、交流互动的平台,希望让更多青年设计师走向国际舞台。在大赛倡导“创新设计” 的思维下,为市场、技术、企业、设计、教育共同创造的国际交流平台,共同推动“创新设计”下的创智价值与社会价值。
商业表现
大赛辐射中国、美国、德国、西班牙、英国、卢森堡、俄罗斯、阿根廷、阿联酋、马来西亚等国家,吸引全球设计师、设计机构、创新企业等的积极参与,大赛得到法国文化部的高度重视。使更多的设计师、创意机构、企业等认知innodesign prize大赛,更好的推广“创新设计”大赛宗旨,让更多优秀的设计师走向国际舞台,参与更优秀的设计交流项目合作。
社会影响
在该项目的主旨“创新设计”的思维下共同推动未来设计发展,辐射中国、美国、德国、西班牙、英国、卢森堡、俄罗斯、阿根廷、阿联酋、马来西亚等国家,吸引全球设计师、设计机构、创新企业等的积极参与。使不同行业、不同国家、不同领域的设计师参与其中,让“创新设计”在全球展示。
团队组织
此项目由广州简形文化传播有限公司承接视觉设计及线下线上推广,(设计总监)龙伟权、(策略总监)关志雄、(客户总监)许珍文、(美术指导)刘仁金共同参与整体运营;邀请广州美术学院视觉艺术学院院长曹雪教授、中山大学传播与设计学院杨小彦教授、北方工业大学乔迁教授、华南理工大学管少平教授、法国梅斯大学Marie Rigaux教授、日本早稻田大学Abel Erazo博士、意大利建筑师Dimitrl Wetransfer等多位不同高校、行业、领域的教授及专家学者在项目的推广与宣传上作了重要的帮助与支持。
项目投入
该项目从立项到交付,话费了1年左右的时间,投入50-100万左右。
达成情况
这次项目的视觉包装设计有效的展现,使更多的设计师理解设计创新的推动力,用设计推动社会进步是每个设计师的责任与梦想,不同语言、不同文化、不同领域的设计师通过这个赛事进行作品展示、交流与互动,让“创新设计”在不同国家不同地域的到认知与发展,让更多行业的专家、学者、设计师关注大赛,推动赛事,有效的把“创新设计”的创变价值传播给大众,让创新设计推动未来。
Project Description
INNODESIGN PRIZE International innovation Design competition was founded in 2014, hosted by the City Hall of Metz, France, with academic support from the French Council for Innovation Design and INNODESIGN INSTITUTE. It is the most important international comprehensive design competition in France, covering China, the United States, Germany, Spain, the United Kingdom, Luxembourg, Russia, Argentina, the United Arab Emirates, Malaysia and other countries, attracting the active participation of global designers, design institutions, innovative enterprises and so on. The competition is highly valued by the French Ministry of Culture and supervised by the French Council for Creative Design. Under the thinking of "Innovation + Design" advocated by the competition, we will create an international exchange platform for the market, technology, enterprise, design and education, and jointly promote the intellectual value and social value under the "innovative design". This project mainly on change and visual rendering conducted in-depth thinking, and render the text, graphics and three-dimensional multiple ways, through the text, the color between the reflected light against the rotation of the three-dimensional trophy, constructing the flow of text and space mutation, the visual center, floating in static space cui Dan gorgeous colorful, So as to bring the design of "create the future" competition concept and competition theme. Red on behalf of the "space", purple represents "textile", blue, green represents the "message", "industrial" black on behalf of the "product", five competition category five color alternates alternately, form a dynamic visual poster, ever-changing shape contest of metaphor in "innovation and change" new design in the industry leading innovation constantly in the development of the future!
User Value
There are few international innovative design competitions that combine the five categories of industry, product, visual communication, space and textile together, which can be said to be relatively unique, which is the advantage of France InnoDesign Prize International innovative design competition. It is not only an innovative design competition that gathers experts and outstanding designers from different countries, fields and industries around the world to participate in, but also a platform for education, academic exchange and interaction, hoping to bring more young designers to the international stage. Under the thinking of "innovative design" advocated by the competition, we will create an international exchange platform for the market, technology, enterprises, design and education, and jointly promote the intellectual value and social value under the "innovative design".
Business Performance
The competition covers China, the United States, Germany, Spain, the United Kingdom, Luxembourg, Russia, Argentina, the United Arab Emirates, Malaysia and other countries, attracting the active participation of global designers, design institutions, innovative enterprises, etc. The competition has been highly valued by the French Ministry of Culture. So that more designers, creative agencies, enterprises and so on know InnoDesign Prize competition, better promote the purpose of "innovative design" competition, so that more excellent designers to the international stage, participate in more excellent design exchange projects.
Social Impact
Under the idea of "Innovative design", the project will jointly promote the development of future design, radiate to China, the United States, Germany, Spain, the United Kingdom, Luxembourg, Russia, Argentina, United Arab Emirates, Malaysia and other countries, and attract the active participation of global designers, design institutions, innovative enterprises and so on. Let designers from different industries, different countries and different fields participate in it, so that "innovative design" can be displayed globally.
Team Structure
This project is undertaken by Guangzhou Jianhe Culture Communication Co., Ltd. to undertake visual design and offline and online promotion. Long Weiquan (design director), Guan Zhixiong (strategy director), Xu Zhenwen (account director) and Liu Renjin (art director) are involved in the overall operation. Professor Cao Xue, Dean of School of Visual Arts of Guangzhou Academy of Fine Arts, Professor Yang Xiaoyan of School of Communication and Design of Sun Yat-sen University, Professor Qiao Qian of North China University of Technology, Professor Guan Shaping of South China University of Technology, Professor Marie Rigaux of University of Metz in France, Dr. Abel Erazo of Waseda University in Japan, and architect Dimitrl of Italy were invited Many professors, experts and scholars from different universities, industries and fields, such as Wetransfer, have made important help and support in the promotion and publicity of the project.
Flow
The project uses innovative design thinking, links experts and scholars from different universities, industries and countries, and engages designers from different industries, countries and fields, so that "innovative design" can be displayed globally.
Project Investment
It took about one year for the project to be approved and delivered, with an investment of about 500,000 to 1 million yuan.
Project Achievements
The effective display of the visual packaging design of this project enables more designers to understand the driving force of design innovation. It is the responsibility and dream of every designer to promote social progress with design. Designers in different languages, cultures and fields display, communicate and interact through this event, so that "innovative design" can be recognized and developed in different countries and regions, and more industry experts, scholars Designers pay attention to the competition, promote the competition, and effectively spread the creative value of "innovative design" to the public, so that innovative design can promote the future.
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