作品简述
CID迪拜国际室内设计大赛,由中华文化促进会中东代表机构(Chinese Cultural Promotion Society Middle East Representative Office)和中东(迪拜)专业室内设计师协会(APID)联合主办的室内设计领域极具高品质的国际性专业赛事。为促进和提升海湾地区与国际设计师之间的交流与学习。
作为中东与亚洲联合举办的室内设计赛事,构建中亚与东亚的建筑室内设计文化桥梁,打破地域建筑设计文化。2021年赛事主题为“Break Through突破”。我们从主题思考进行破界的设计手法,通过“Break Through”线形字体,动态设计来打破原有的束缚、打破思维的界限。在奖杯礼盒及相关视觉物料设计上,采用点线跨面的转折设计手法,采用阿联酋国旗的绿色为主色调,红色烫金线条跨越界面,以跨越束缚的视觉表达“Break Through突破”。传达中东伊斯兰设计文化与东方设计文化的融合创新,喻意“不同的跨越将从突破界限开启”,通过视觉手段呈现主题思想。
社会影响
构建中亚与东亚的建筑室内设计文化桥梁,打破地域建筑设计文化。为东亚文化与中亚文化交流搭建桥梁,在推动东方与中东设计文化的融合与发展中发挥了重要作用,让不同国家、不同地区的设计师们在全球后疫情时代开启突破界限不断跨越的新局面,促进和提升了设计师之间的交流与学习的机会。
团队组织
此项目由广州简形文化传播有限公司承接视觉设计与整体项目运营,(创意总监)龙伟权、(美术指导)刘仁金、(客户总监)许珍文进行视觉设计、获奖礼盒、媒体推广等整体策划执行。邀请阿联酋迪拜文化部副部长兼高级顾问 Salah Abdulaziz ALQassim 博士、中东专业室内设计师协会主席 Farida Abdulla Kamber Al Awadhi 女士、中华文化促进会中东代表机构主任 Dylan Jiang 先生、印度室内设计协会主席团成员 Neelivethil Rajeev 先生、中美设计文化交流大使亚洲著名设计师 郑济民先生等专家学者在项目的推广与宣传上作了重要的帮助与支持。
项目投入
项目从立项到设计交付前后共经历了经历了一年时间,整体费用在在30-50万元。
达成情况
该项目促进了不同国家、不同地区的设计师们踊跃参赛与交流,提升CID迪拜室内设计大赛在中亚/东亚地区的影响力,最终获奖设计师对于奖杯礼盒的设计非常喜爱,礼盒精美的工艺讲究,结合在设计上呈现的大赛““突破“”Break Through”的主题理念,不仅体现出伊斯兰文化及东方文化的灵魂,也展现出国际设计赛事的高品质需求,让大赛画上一个完美的落幕句号。
Project Description
CID Dubai International Interior Design Competition, By the Chinese Cultural Promotion Society Middle East Representative Office and the Association of Professional Interior Designers in the Middle East (Dubai) (APID) jointly organized a high quality international professional competition in the field of interior design. To promote and enhance the exchange and learning between Gulf and international designers. As an interior design competition jointly held by the Middle East and Asia, it aims to build a bridge between the interior design culture of Central Asia and East Asia and break the regional architecture design culture. The 2021 event theme is "Break Through Breakthrough". We Break the boundaries of the design from the theme thinking, Through the "Break Through" linear font, dynamic design to Break the original constraints, Break the boundaries of thinking. In the design of the trophy gift box and related visual materials, the design method of dot and line crossover is adopted. The green color of the United Arab Emirates flag is adopted as the main color, and the red gilding lines cross the interface, so as to Break Through the visual expression of breaking Through the constraints. It conveys the integration and innovation of Middle Eastern Islamic design culture and eastern design culture, meaning that "different leaps will start from breaking boundaries", and presents the theme through visual means.
User Value
As an emerging international interior design competition, it builds a bridge for the integration and cooperation of design culture in the Middle East and Asia, and the integration and cooperation of Islamic culture and oriental culture, and allows designers from different cultural backgrounds to participate in the competition together under the boundary of the epidemic. With the theme of "break through", it breaks through the boundary, works together and designs the future.
Business Performance
This winning gift box design uses special environmental paper + special bronzing process, from the overall visual to enhance the tonality and quality of the competition brand, so as to expand the influence of Dubai CID competition in Central Asia/East Asia. The whole design touched the hearts of the designers. Under the epidemic situation, through the online competition communication, it was highly recognized by the majority of designers and participated by more than 3,000 designers worldwide. Just like the "breakthrough" theme of the competition, it broke the boundaries and designed the future.
Social Impact
To build a bridge between Central Asia and East Asia architectural interior design culture and break regional architectural design culture. For east Asian and central Asian cultures communicate to build Bridges, to promote cultural integration and development of the east and the Middle East design has played an important role in, let the designers of different countries, different regions in the era of global outbreak after open break through the boundary crossing a new situation, to promote and enhance the communication and learning opportunities between designers.
Team Structure
This project is carried out by Guangzhou Simple Cultural Communication Co., Ltd. to undertake visual design and overall project operation. Long Weiquan (creative director), Liu Renjin (art director) and Xu Zhenwen (account director) are responsible for the overall planning and execution of visual design, prize-winning gift box and media promotion. Dr. Salah Abdulaziz ALQassim, Deputy Minister and Senior Advisor of the Ministry of Culture of Dubai, UAE, Ms. Farida Abdulla Kamber Al Awadhi, President of the Middle East Association of Professional Interior Designers, and Dylan, Director of the Middle East Representative Body of the Chinese Culture Promotion Association Mr. Jiang, Mr. Neelivethil Rajeev, Presidium member of Indian Interior Design Association, Mr. Zheng Jimin, Ambassador of Sino-US Design Culture Exchange and famous Asian designer, and other experts and scholars have made important help and support in the promotion and publicity of the project.
Flow
We use breakthrough innovative thinking process, breaking the different countries, different cultural and geographical boundaries, let the designers of different countries, different regions in the era of global outbreak after open break through boundaries across new situation unceasingly, to promote and enhance the communication and learning opportunities between designers, as competition "breakthrough" theme, breaking boundaries, the design of the future.
Project Investment
It took one year from project approval to design and delivery, and the overall cost was 300,000 to 500,000 yuan.
Project Achievements
The project has promoted designers from different countries and regions to actively participate in and communicate with each other, and enhanced the influence of CID Dubai interior design competition in Central Asia / East Asia. Finally, the winning designers are very fond of the design of the trophy gift box. The exquisite workmanship of the gift box is exquisite. Combined with the theme of "break through" presented in the design competition, it not only reflects the soul of Islamic culture and oriental culture, It also shows the high-quality demand of international design competitions, so that the competition draws a perfect conclusion.
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