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南海功夫茶具
Nanhai Kung Fu Tea Set
家庭办公类 功夫茶具 1800 0 2021-12-28
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作品详情
中文 / English
作品简述
文化复兴潮流的当下、传承文化经典,通过传统文化再造重现城市文化记忆、唤醒市民对于传统文化的兴趣和认知,同时呈现现代人对生活品质的情怀是设计师肩负的使命。
用户价值
功夫南海系列茶具灵感来源于经典功夫招式,符号化应用于中国的茶文化,以“功夫招式为形,功夫精神为魂”,让每一个茶杯都具有其独特的性格代表着南海城市尚武风貌,以茶会友,南海群英集聚“切磋交流”情境展现在一招一式中,不同的角色、不同行业、不同领域的人在品茗时产生共鸣。
商业表现
南海功夫茶具,是一套以本土武术为主题的文创产品,以西樵图碑为底盘,彰显南海的人杰地灵,提炼本土功夫的经典招式动作于杯体,喝茶时有切磋交流之意。茶具展现南海本土化IP,在博物馆宣传上作为一个文化载体,向游客展现本土人文,并且能够作为商业礼赠,供各大地区政府选品。
社会影响
佛山南海作为岭南文化的发源地之一,有叶问、黄飞鸿等多位功夫大师,也被称之为“功夫之城”。设计师将武术功夫文化通过设计手法带回人们的日常消费场景中。
团队组织
该项目由佛山洛客众创科技有限公司和佛山市南海区文化广电旅游体育局联合研发设计打造,多位设计师参与其中,南海文体局提供平台宣传支持,洛客结构研发与供应链团队负责产品的供应链管理,洛客工业设计团队负责产品文创策略定位及产品设计。
流程方法
方形茶盘的设计语言简洁清晰。把具象且代表南海溯源的西樵山图碑抽象化提炼,描金勾勒在透明玻璃茶盘演绎着城市的变迁。创新性陶瓷和玻璃材质结合,更是将中国特有的东方文化韵味及创新处理手法结合的恰到好处。
项目投入
1年 投入5~10w
达成情况
茶具以南海功夫为媒介,弘扬国粹文化和中国武术精神,活化本土IP元素,推动本土文化产业建设。
Project Description
It is the mission of the designer to present the current trend of cultural revival, inherit cultural classics, reproduce urban cultural memory through the reconstruction of traditional culture, awaken citizens' interest and cognition of traditional culture, and present modern people's feelings for the quality of life.
User Value
Kungfu Nanhai series tea sets are inspired by classic Kungfu moves and symbolically applied to China's tea culture. With "Kungfu moves as the form and Kungfu spirit as the soul", each tea cup has its unique character, representing the martial style of Nanhai city. They are displayed in one move with the gathering of tea friends and Nanhai Qun Ying, different roles, different industries People in different fields resonate when drinking tea.
Business Performance
Nanhai Kung Fu tea set is a set of cultural and creative products with the theme of local martial arts. Taking Xiqiao picture tablet as the chassis, it highlights the outstanding people and spirits of the South China Sea, refines the classic moves of local Kung Fu in the cup body, and has the meaning of exchanging ideas when drinking tea. The tea set shows the localized IP of the South China Sea. As a cultural carrier in the museum publicity, it shows the local humanities to tourists, and can be used as a commercial gift for the selection of major regional governments.
Social Impact
Foshan Nanhai, as one of the birthplaces of Lingnan culture, has many kung fu masters, such as ye Wen and Huang Feihong. It is also known as the "Kung Fu City". Designers bring martial arts culture back to people's daily consumption scenes through design techniques.
Team Structure
The project is jointly developed and designed by Foshan Luoke Zhongchuang Technology Co., Ltd. and Foshan Nanhai District culture, radio, television, tourism and Sports Bureau. Many designers participate in it. Nanhai culture and Sports Bureau provides platform publicity support. Luoke structure R & D and supply chain team is responsible for product supply chain management, and Luoke industrial design team is responsible for product cultural and creative strategy positioning and product design.
Flow
The design language of square tea tray is simple and clear. Abstract and refine Xiqiao Mountain tablet, which represents the origin of the South China Sea, and depict gold in a transparent glass tea tray to deduce the changes of the city. The combination of innovative ceramics and glass materials is just the right combination of China's unique oriental cultural charm and innovative treatment methods
Project Investment
1 year Input 5 ~ 10W
Project Achievements
With Nanhai Kung Fu as the medium, tea sets carry forward the quintessence culture and the spirit of Chinese martial arts, activate local IP elements and promote the construction of local cultural industry.
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