作品简述
Pababi时尚印花PPSU学饮杯,瓶身采用PPSU材质,耐高温180℃可煮沸消毒,可经受冷热交叉使用。并且轻盈耐摔;奶瓶采用锦鲤,鹦鹉,小猪动物仿生造型,Q萌可爱,与市场大同小异的瓶身做区分。不仅是一个学饮杯,还是一个宝宝的贴身小玩伴,让宝宝玩乐的同时可以不停的喝水。学饮杯饮水口采用v字型设计,咬合出水,防漏水。同时加厚硅胶设计不惧出牙期宝宝的啃咬。重力球采用一体式设计,减少缝隙藏污纳垢。上滑盖固定点设计为动物造型的眼睛,根据上盖的滑动,眼睛会变换姿势。上盖设计有导气阀,帮助宝宝喝水更顺畅的同时可防止内部气压过大溢出液体。手柄采用双色包胶设计,防滑易握,使宝宝喝水更便捷舒适。模块化设计延长产品的使用周期,手柄可替换为背带方便出行。
用户价值
本产品着重从用户审美与体验的角度出发,进行了深入地思考,秉承着对高颜值,高品质,高安全的造物理念的不断追求,使用安全放心的材质为消费者提供有特色的优质的水杯产品,提升用户体验感受。
商业表现
该产品开发中期初步成型阶段就受到团队内部的一致好评,一面世就受到广大消费者的认可。在人们对于学饮杯的选择上掀起一阵抢购热潮。
社会影响
该产品的推出,改变了市售学饮杯高端水杯守旧,款式单一的老旧形象,让对生活品质有追求的新兴消费群体有了更好的选择。为未来整个学饮杯行业的设计提供了全新的思路和方向。
团队组织
该项目为本公司多部门协作的劳动成果。从项目的立项,到市场调研,到客户痛点的采集和整理,最后交给专业的设计团队开发,无不体现部门间密切合作对于产品成功与否的决定性作用。
流程方法
通过了解用户需求出发,配合品牌和市场的定位,结合优秀的工业设计,做出真正能解决用户痛点的产品。
项目投入
项目立项到上市共耗时8个月 投入人民币95万。
达成情况
该产品的目标用户是对产品的设计感有一定追求的新兴消费群。在各部门的努力配合下最终产出了即解决用户痛点又能提高生活品质的优秀产品。市场对于此款产品的反应热度坚定了我司以设计为导向,用户体验至上的产品开发思路。
Project Description
Pababi fashion printed PPSU drinking cup, bottle body is made of PPSU material, high temperature resistance 180 C can be boiled disinfection, can withstand cold and hot cross-use. And lightweight and fall-resistant; bottles using Koi, parrot, piglet animal bionic shape, Q sprout cute, and the market is very similar to the bottle body to make a distinction. Not only is it a learning cup, but also a baby's close playmate, so that the baby can keep drinking while playing. The V-shaped design is adopted in the drinking mouth of the learning drinking cup. The outlet is occluded and leak-proof. At the same time, the thicker silica gel design is not afraid to bite the baby during the teeth. The gravity sphere adopts an integrated design to reduce the dirt and fouling in the crevices. The fixed point of the upper sliding cover is designed to be an animal-shaped eye. According to the sliding of the upper cover, the eyes will change their posture. The upper cover is designed with a guide valve to help the baby drink water more smoothly while preventing excessive internal pressure from overflowing liquid. The handle is designed with two-color glue wrapping. It is slip-proof and easy to grasp, so that the baby can drink water more conveniently and comfortably. Modular design prolongs the life of the product, and the handle can be replaced by a strap to facilitate travel.
User Value
This product focuses on user aesthetic and experience perspective, in-depth thinking, adhering to the constant pursuit of high-value, high-quality, high-security physical concept, the use of safe and assured materials to provide consumers with unique high-quality water cup products, enhance user experience.
Business Performance
In the middle stage of the product development, the initial shaping stage has received unanimous praise within the team, and has been recognized by the vast number of consumers in the world. There is a rush to buy cups for people to learn how to drink.
Social Impact
The launch of this product has changed the old image of the high-end drinking cup with a single style, which is conservative in the market. It has made the new consumers who have pursuit of quality of life have better choice. It provides a new idea and direction for the future design of the whole learning cup industry.
Team Structure
This project is the result of multi-department cooperation of our company. From project initiation to market research, to customer pain point collection and sorting, and finally to professional design team development, all reflect the decisive role of close inter-departmental cooperation for product success or failure.
Flow
This project is the result of multi-department cooperation of our company. From project initiation to market research, to customer pain point collection and sorting, and finally to professional design team development, all reflect the decisive role of close inter-departmental cooperation for product success or failure.
Project Investment
It took 8 months for the project to go public and invested 950,000 RMB.
Project Achievements
The target users of this product are new consumers who have certain pursuit of product design sense. With the efforts of various departments, excellent products are finally produced, which can not only solve the user's pain points but also improve the quality of life. The reaction of the market to this product has strengthened our design-oriented and user experience-oriented product development thinking.
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