作品简述
Pababi便携式电动吸奶器机身采用pp和硅胶材质制成。内置减震静音电机和小夜灯安静贴心,让夜间吸奶不打扰宝宝美梦。采用气压脉冲技术,遵循宝宝吮吸规律,刺激乳头乳晕,促使乳汁分泌,引起奶阵。本产品共按摩、催乳、吸乳三种模式9档可调,应对不同环境下的吸奶需求。全硅胶大面积罩杯更合贴宝妈的不同形状的乳房,使吸乳更舒适。防逆流鸭嘴阀有效防止奶水回流, 采用安全的pp材质的储奶瓶吸完奶之后直接装上奶嘴可直接喂奶,省去倒入其他奶瓶的步骤,更加便利的同时防止二次污染。本产品使用一体式设计,简约时尚便于携带,方便宝妈随时随地从容吸奶。从根本上解决了分体式导管易缠绕,不易携带的用户痛点。为宝妈们上班背奶提供一个完善的解决方案。
用户价值
本产品从用户体验的角度出发,秉承着对高颜值,高品质,高安全的造物理念的不断追求,使用安全放心的材质为消费者提供有优质的贴心的产品。改变宝妈出行背奶不易的难题,提升生活品质。
商业表现
该产品一面世就受到广大消费者的认可。让宝妈在对吸奶器的挑选上有了一个安心而明智的选择。
社会影响
该产品的推出改变传统吸奶器价格昂贵,管线繁杂,使用环境要求高的老旧形象,让对生活品质有追求的新兴消费群体有了更好的选择。为未来整个吸奶器行业的设计提供了全新的思路和方向。
团队组织
该项目为本公司多部门协作的劳动成果。从项目的立项,到市场调研,到客户痛点的采集和整理,最后交给专业的设计团队开发,无不体现部门间密切合作对于产品成功与否的决定性作用。
流程方法
通过了解用户需求出发,配合品牌和市场的定位,结合优秀的工业设计,做出真正能解决用户痛点的产品。
项目投入
项目立项到上市共耗时6个月 投入人民币80万。
达成情况
该产品的目标用户是对产品的设计感有一定追求的新兴消费群。在各部门的努力配合下最终产出了即解决用户痛点又能提高生活品质的优秀产品。此款产品的便利性和易用性吸引了更多人的消费热情。市场对于此款产品的反应热度坚定了我司以设计为导向,用户体验至上的产品开发思路。
Project Description
Pababi portable electric milk sucker fuselage is made of PP and silica gel. Built-in shock absorber silent motor and small night light are quiet and intimate, so that nighttime breast-feeding does not disturb the baby's dream. Using air pressure pulse technology, following the law of baby sucking, stimulating nipple areola, promoting milk secretion, causing milk burst. This product has 9 adjustable models of massage, lactation and suction, which can meet the needs of sucking milk in different environments. All-silica gel large area cup is more suitable for different shapes of breasts of BMW, making breast suction more comfortable. Anti-countercurrent duck-billed valve effectively prevents milk backflow. The safe PP bottle can be directly filled with a nipple after sucking milk. It saves the steps of pouring into other bottles, which is more convenient and prevents secondary pollution at the same time. This product uses an integrated design, simple and fashionable, easy to carry, convenient for Baoma to suck milk at any time and anywhere. It fundamentally solves the user's pain point that the split catheter is easy to winding and not easy to carry. Provide a perfect solution for Baomao's breastfeeding at work.
User Value
From the point of view of user experience, this product adheres to the constant pursuit of high-value, high-quality, high-security physical concept, using safe and assured materials to provide consumers with high-quality and intimate products. Changing the difficult problem of Baoma's breast milk backing and improving the quality of life.
Business Performance
This product has been recognized by the vast number of consumers since its inception. Let Baoma have a safe and wise choice in choosing the sucker.
Social Impact
The introduction of this product has changed the old image of expensive traditional milk suckers, complicated pipelines and high environmental requirements, so that new consumers who have pursuit of quality of life have a better choice. It provides a new idea and direction for the design of the whole milk suction industry in the future.
Team Structure
This project is the result of multi-department cooperation of our company. From project initiation to market research, to customer pain point collection and sorting, and finally to professional design team development, all reflect the decisive role of close inter-departmental cooperation for product success.
Flow
By understanding the needs of users, cooperating with the positioning of brand and market, and combining with excellent industrial design, we can make products that can really solve users'pain points.
Project Investment
It takes six months to put 800,000 RMB into the market.
Project Achievements
The target users of this product are new consumers who have certain pursuit of product design sense. With the efforts of various departments, excellent products are finally produced, which can not only solve the user's pain points but also improve the quality of life. The convenience and ease of use of this product attracted more people's enthusiasm for consumption. The reaction heat of the market to this product confirms our design-oriented and user experience-oriented product development ideas.
用户名
{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}
回复:{{ item.mentioned }} {{ item.content }}
回复