作品简述
Bugaboo Boxer是针对现代旅行者的新型的具有革命性的行李箱解决方案。我们挖掘了超过20年的移动专业知识去设计一个将会改变人们出行方式的行李系统。传统的手推车和手提箱可能需要拖拽操纵,特别是当你需要快速移动时。我们革命性的轻推式操作将搬运行李地负担转化为顺畅的推行体验。使用Bugaboo Boxer的人体工程学设计能完全解放你的背部和手臂。
用户价值
Bugaboo Boxer不仅仅只是个行李箱,它是一个模块化的行李箱系统。其互锁设计解决了在拉行一个普通行李箱时往往会遇到的人体工程学问题。能够将不同尺寸颜色的行李箱箱子自由组合置于推行车架,意味着你可以根据不同的旅行方式来制定自己出行的行李箱需求:轻载或是满载。我们推崇流畅的轮廓线条和当代设计,具备和我们的儿童推车组合如出一辙的设计吸引力。我们认为在推行车架上使用高性能塑料结合铝合金并配以随身电脑整理箱和行李箱衬里包所使用的现代耐用面料,创造了一个容易俘获消费者的平衡设计。
商业表现
我们致力于帮助人们顺畅出行。将他们从一个地点快速地移动到另一地点,按照自己的节奏有条不紊地进行。无论你是一个在城市中生活的三个孩子的妈妈或是在这周你即将踏上你的第三次航班,你都应该让自己毫无负担地轻松出行,来去自如。通过创建一个革命性的行李箱产品,我们确立Bugaboo是一个移动概念品牌,它将超越儿童推车成为移动概念的权威。
社会影响
我们构建了一个可以终身使用的耐用推行底架,和附加在底架上的低技术规格的箱包。如有需要时,可以购买新的款式和风格。我们希望能为市场提供一种更可持续性的产品。
团队组织
Bugaboo Boxer的研发由一支来自不同学科领域组成的紧密团队完成,其中包括设计、工程、营销、质量、合规性和造型设计。按照Bugaboo的内部流程,我们由勇敢无畏的项目管理团队领导。在此项目的初级阶段,我们就人体工程学的问题和行李产品的外销业务咨询了外部专家。自然地,我们在研发路上遇到了一些问题和碰撞,但我们仍感到非常满意这个项目能在商定的时间和预算范围内完成。现在我们正致力于为Bugaboo Boxer行李系统作下一步的研发。
流程方法
我们将这种父母熟悉并喜爱的轻松的推行操作方式融入到我们革命性的行李系统当中。正如在概念中所描述的那样,Bugaboo Boxer是一个可折叠的四轮推行底架,在这上面你可以放置不同尺寸和类型的箱包。这些箱包可以在几秒内被重新组合。Bugaboo Boxer的每个细节都经过精心设计以满足现今旅行者的需求:从绑住外套的弹性皮带、归纳必需品的随身电脑整理包,轻松摁取或是高度可调节的宽握手把,
为了取得这一成果,团队在所谓的“快速学习周期”中增加了实物模型,设计和原型,因此总体产品的设计可以得以快速,高效的进展。
项目投入
当我们在2006年开始对新的移动性概念进行探索性研究时,我们运用了许多关于运输贵重货物的知识(儿童)。但行李产品市场于我们而言是一个全新的概念。从我们勾画出第一个粗略的想法直至实施超过三年的时间。我们不能透露在这个项目中的确切投资,但在过去的几年中,我们建立了一个专家团队,定期建立新的原型,进行大量的技术测试,并与消费者验证我们的设计理念。
达成情况
我们的目标是为消费者提供一种全新的旅行方式:顺滑和毫不费力而不是要去奋力地拖拉行李。我们想要建立一个系统而不仅仅是一个行李箱。这个系统将通过模块化的方式其适应不同旅行者的需求。通过介绍Bugaboo Boxer,我们想要确立Bugaboo是一个全球性的移动品牌,不仅只是一家制造儿童推车的公司。在未来,我们将会推出一系列更广泛的振奋人心的移动产品,敬请关注。
Project Description
The Bugaboo Boxer is new revolutionary luggage solution for modern travelers. We've tapped into over 20 years of mobility expertise to design a luggage system that's going to change the way people move. Traditional trollies and suitcases can be a drag to maneuver, especially when you want to move fast. Our revolutionary light push steering turns the burden of carting around luggage into a smooth experience. Give your back and arms a break with the ergonomic design of the Bugaboo Boxer.
User Value
It’s not just a suitcase - the Bugaboo Boxer is a modular luggage system. The system of interlocking cases is a solution to ergonomic problems that tend to happen when pulling a regular suitcase. Being able to load different configurations of cases onto the chassis means you can customize the system depending on your travel style; light or fully loaded. We wanted a smooth silhouette and contemporary design that would have the same design appeal as our stroller portfolio. We think the combination of high-performance plastics and aluminum in the chassis together with the use of modern and durable fabrics for the organizer and the lining of the suitcases creates a balanced design to which a consumer can easily get attached to.
Business Performance
We’re all about helping people to move freely. Getting them from A to B and all the other letters of the alphabet at their own pace. Whether you’re a mom of three taking on life in the city or taking your third airline flight this week, you should be able to get there and back effortlessly without anything holding you back. By creating a revolutionary luggage product, we establish that Bugaboo is a mobility brand that goes beyond strollers to be an authority on movement.
Social Impact
We created a durable chassis that can for lifetime, and additional low-tech cases and bags which can be attached to the chassis. When needed, new versions or styles can be purchased. We hope provide a more sustainable offering to the market.
Team Structure
The development of the Bugaboo Boxer was done by a close team from a number of different disciplines, including design, engineering, marketing, quality, compliance and styling. We were led by our fearless project management team, according to our internal Bugaboo processes. During the early phases of the project, we consulted external experts on ergonomics and the business of selling luggage. Naturally we encountered some bumps along the road, but we are still very satisfied that the project was completed within agreed timelines and budget. Now we are working on the next additions to the Bugaboo Boxer luggage system.
Flow
We brought the effortless push steering that parents know and love to our revolutionary luggage system. As sketched in the concept, the Bugaboo Boxer is a collapsible 4-wheel chassis to which you can attach different sized and types of cases. The cases can be reconfigured in seconds. Every detail was carefully designed to meet the needs of today’s travelers: from the elastic strap that secures a coat, the click-on / click-off organizer that keeps essentials close, or the wide-grip height-adjustable handle, it’s the little things make a big impact.
In order to achieve this outcome, the team has made loads of mock-ups, designs and prototypes in so-called ‘rapid learning cycles’, so the design of the total product could evolve quickly and efficiently.
Project Investment
When we started our exploratory research into new mobility concepts in 2006, we were leveraging a lot of knowledge about transporting precious cargo (children). But the luggage market was new for us. From the moment we sketched out our first rough ideas until launch was more than 3 years. We aren’t at liberty to say our exact investment in the project, but over the course of several years we established a team of experts to regularly build new prototypes, carry out a host of technical tests and validate our design concept with consumers.
Project Achievements
We set out to take the “lug” out of luggage. Our goal was to offer consumers a new way of traveling: smooth and effortless instead of a struggle. We wanted to create a system, not just a suitcase. This system would adapt to the needs of the different kinds of travelers by being modular. By introducing the Bugaboo Boxer, we want to establish that Bugaboo is a global mobility brand, not just a company that makes amazing strollers. In the future we’ll offer an even broader range of exciting mobility products – stay tuned.
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