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茶找•DIY茶空间系列
Happy time. DIY Tea Space Series
产品 茶空间 6849 20 2017-06-30
点赞(11) 收藏(8)
作品详情
中文 / English
作品简述
模块化设计的小家具系列,针对小居室用户的居住环境,使用户可以根据紧凑的居住情况通过组合模块的方式来实现茶空间布局,把茶空间从商业空间搬入小居室。
用户价值
通过单元柜、单元茶几的组合、小坐具的搭配。可以使床头柜、边柜、五斗柜、边几、电视机柜等多种产品具备本身功能的同时,也是茶空间。单元柜、茶几单体轻便,易于腾挪。
商业表现
一经推出,销量始终居于橙舍销售冠军。
社会影响
通过模块化设计, 把茶空间从商业空间搬入小居室。即使是小空间,也可以悦享茶生活。
流程方法
前期研究(市场分析、竞品分析、行业趋势、用户分析)-头脑风暴,痛点提炼-设计-内部测试-再设计
项目投入
2 个月
达成情况
设计和销售,都如预期设想。
Project Description
This is a small furniture series of modular design, targeted at small habitation environment, allowing habitants free match in accordance with specific area. Diverting tea space from commercial space to small rooms.
User Value
Tea space series comprise cabinets, tea tables, chairs. Each element has multi-functions, such as being bedside table, side table, chest of drawers, TV cabinets…Through appropriate combination, its separate multi-functions can function even better. Cabinets and tea tables are light weighed, easy to carry and move.
Business Performance
Once published, they consistently rank as the first of Zen’s sales performance.
Social Impact
Diverting tea space from commercial space to small rooms via modular design. Small space can also have a wonderful tea time.
Flow
Previous research(marketing research/competitive analysis/business trend/user analysis) - brain storming - pain points extraction - industrial design – inner test – redesign
Project Investment
2 months
Project Achievements
No matter in the design or sales performance, this series achieve unprecedent success.
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