作品简述
通过模拟婴童使用磨牙棒的场景， 触发对产品外形、功能点以及情感互动的思考；将不倒翁的概念与磨牙棒完美的融合，使得产品在放置状态下也能保持直立不倒，从而达到一定的防污效果；同时，视觉上形态更生动，使用上更有趣，并增加产品与使用者的互动性，让宝宝爱不释手；产品采用硅胶材质，安全放心。
用户价值
将不倒翁的概念与磨牙棒完美的融合。视觉上形态更生动，使用上更有趣，且“不倒”特征可以达到一定的防污效果。
社会影响
将儿童用品和儿童情趣完美融合，是宝宝健康牙齿的好伴侣。
流程方法
前期研究(市场分析、竞品分析、行业趋势、用户分析)-头脑风暴，痛点提炼-设计-走访-再设计
达成情况
从外观到功能，结构，都完美达到预期目的。
Project Description
Via imitating real usage scenario of infants, we discovered some problems centered around appearance design, its attraction and dirty resistance. And at the very first, the figure of Tumbler came to our mind. Taking advantage of its “never fall” capability, which could reach certain effect of dust repelling, and entertaining working effect, we successfully combine those two “Tumbler” ”Molar rod ”together, more vivid in vision, funny in usage. Moreover, it could increase interaction between product itself and the user. With food-level silicon material, we endeavor to take baby’s teeth into good care.
User Value
Kalar tumbler molar rod，good partner of infants’ healthy teeth, perfectly combines Tumbler advantages and molar rod together, more vivid in vision, funny and interactive in usage. Also, taking advantage of its “never fall” capability, the rod tends to be dust repelling.
Business Performance
Once going to the public, it has gain great popularity among the mom and child.
Social Impact
Perfectly combining the infants' products and their characteristic together; undoubtedly, it woulb be an excellent partner of children, physically and spiritually.
Flow
Previous research(marketing research/competitive analysis/business trend/user analysis) - brain storming - pain points extraction - industrial design - interview – redesign
Project Investment
1 month
Project Achievements
Varying from the appearance, functions to the structure, it has perfectly reached original purpo
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