Project Name: MINZE-STYLE Select Shop Location: Fuzhou，Fujian Designed by: GTDID /VHD Center Chief Designer: Frank Ho Key Members of Design Team: Renyu Liu, Dada Xiao Design Date: March 2016 Project Area: 1,200 m2 Major Materials: plain cement, steel plate, metal mesh Photographer: Yongchang Wu ● Project design description： I like to define design in this way: being suggestive, wild, free, orderly, and provided with systematic reflection on design intentions including architecture, space, colors and sensory images. ------Peter Zumthor MINZE-STYLE has always been a leading brand in the women’s fashion industry of China. It inherits the traditional design style of Italian fashion while incorporating with the physical beauty of oriental ladies in metropolis and various popular elements around the world. MINZE-STYLE highlights the metropolitan quality and combines Chinese cultural styles with those of the Western World: personalized but restrained, stylish yet classical, presenting an integrity of classics and soul. The MINZE-STYLE Select Shop is located next to the Central Park, which was an enclosed building. The design was initially incorporated with the surrounding environment by envisioning it as a starting point of the greening. We would like to present the building materials used, the status of the site and the physical world, as well as the walls, the facing, and transparency straightforwardly, as these would immediately influence the senses and perceptions of the observers and the users. We strive to have the materiality of the world and the diversity of perceptions to stand out, so as to display the characteristics of the spatial art. The interior space is supposed to present the charm of the primitive and wild nature, and steel cladding is used to bring out a sense of reality. This kind of “straight” framework materials has produced spatial directness and simplicity; while the oversized steel plates produce a sense of power or lightness. All of these create a continuity relationship between the whole space and the original architecture in terms of time and space. In the meantime, the flexible nature of “arch” is fully made advantage of to create different spaces so as to avoid similar experiences. This is a process of recollection which again establishes a dialogue between the building scale and its space. The simpler the shape is, the deeper impression it offers. Endowed with gentle curve, the arch presents beauties in different angles. The continuous curves of arches create enclosed areas through which the interior and exterior spaces are able to maintain spatial continuity. This idea helps to stay beyond convention and explores a new order of traditional space types. “Arches” play an important role in traditional architecture and have been constantly enriched throughout the history. We are trying to change the conventional “arch” so that they can achieve a new breakthrough in homogeneous and inflexible modern spaces, by which a natural power is acquired and is turned into spatial orders. The strong spatial aesthetics thus incurred reinforces the significance of brands. The arches are connected with the first and second floors which create interesting spaces and can arouse the customers’ curiosity. Being different from the display concept of general clothing stores, this new shop concept focuses more on the architectural retail mode. The delicate timber fences are well incorporated with the racks, which stand at the edges, allowing the interior spaces and decoration to appear more sophisticated. The architectural elements reveal the pristine textures of the materials and reinforce the refined quality of the clothing. In this case, an ambience of pureness permeates in the whole store which implies the brand spirit. Various light and shadow effects are projected on the atrium staircases, setting up a dialogue between time and space in the whole space and building. In our design, different arches vertically overlap each other, aiming to create different spaces and experiences in the vertical space. And this special way of expression provides people with a strong visual effect. Meanwhile, modular design is adopted to meet the retail demand so that various brand functions are provided with the maximum flexibility. ● Comments from Peers The design for MINZE-STYLE Select Shop was inspired by the recollections of the park previously existed on the site. The simple and clean square-shaped building with curves inside, the plain yet delicate and refined steel surface and glass, the showroom covered with “arches”, as well as the perfect construction of the building both integrally and in details, all of which are trying to correspond with the history of the district and make up a brand zone carrying the memories of industrial civilization and presenting modern aesthetics. Meanwhile, the design avoids unnecessary decoration, so the interior space is free from artificial decoration and looks perfect. Commercial space is always close to urban life. While achieving its essential functions, MINZE-STYLE is also recording the continuation and changing of the urban environment. ● Project design team description： Frank HO senior interior architect; graduate of Advanced Training Program of the Environmental Art Design College of Tsinghua University; graduate of Edinburgh SC College of Design; graduate of School of Art & Design of the University of Florence, Italy. . awarded German “IF Design Award” for twice, which is known as “Oscar” in the interior design field. . Bronze Award, Italian “A’ Design Award & Competition . honored “BEST OF YEAR AWARDS” 2015 by American Interior Design magazine . Gold, Silver and Bronze awards, IFI International Interior Design Competition . Merit Award, APIDA Asia-pacific Interior Design Competition . Silver Award of Design Category, Goden Ring-IC@ward . honored “Golden Bund” Design Award by American Interior Design magazine . Top Ten Recreational Space Design Award of the Year, China-Designer Jintang Prize . nomination for Idea-Tops International Space Design Award . Global Green Design Award, IAI AWARDS 2011 . IAI Best Design Award, APDF . Silver and Bronze awards for Sustainable Space Design, APIDA for Elite . “Golden Art Award” (Golden Prize), APHDA . Gold Award and Merit Award (Nest Award), CAS SHOW International Space Environmental Art Design Competition Frank Ho has been enthusiastic about public space. His interior design works takes on strong architectural features which are expressed in architectural ways. His works is integrated with eastern and western cultures, which expresses cultural elements through poetic metaphors, showing a perfect integration of traditional culture and modern life. His works is involved with various types of spaces and he has participated in design for a great number of large-scale projects. These experiences bring him unique insights, and help him to display a strong adaptability to different cultural values and allow him to carry them out in business practices in different regions. He always believes that an ideal design is a perfect combination of architectural design and interior design and communicates the original spatial characteristics of the work itself. Renyu LIU Interior Architect Dada XIAO Interior Architect

In terms of functional innovation, aesthetic and user experience, we have made a deep thought and made the reform in space

Was published in the related end design media, including: universal design, the German network, water chestnut of interior design, interior design DDL set of high-end design network, the asia-pacific interior design network, gooood GuDe design network, headlines, etc

Commercial space is always close to urban life. While achieving its essential functions, MINZE-STYLE is also recording the continuation and changing of the urban environment.

Chief Designer: Frank Ho Responsible for project concept and design Key Members of Design Team: Renyu Liu, Dada Xiao Responsible for project communication, docking and project implementation Frank HO senior interior architect; graduate of Advanced Training Program of the Environmental Art Design College of Tsinghua University; graduate of Edinburgh SC College of Design; graduate of School of Art & Design of the University of Florence, Italy. . awarded German “IF Design Award” for twice, which is known as “Oscar” in the interior design field. . Bronze Award, Italian “A’ Design Award & Competition . honored “BEST OF YEAR AWARDS” 2015 by American Interior Design magazine . Gold, Silver and Bronze awards, IFI International Interior Design Competition . Merit Award, APIDA Asia-pacific Interior Design Competition . Silver Award of Design Category, Goden Ring-IC@ward . honored “Golden Bund” Design Award by American Interior Design magazine . Top Ten Recreational Space Design Award of the Year, China-Designer Jintang Prize . nomination for Idea-Tops International Space Design Award . Global Green Design Award, IAI AWARDS 2011 . IAI Best Design Award, APDF . Silver and Bronze awards for Sustainable Space Design, APIDA for Elite . “Golden Art Award” (Golden Prize), APHDA . Gold Award and Merit Award (Nest Award), CAS SHOW International Space Environmental Art Design Competition Frank Ho has been enthusiastic about public space. His interior design works takes on strong architectural features which are expressed in architectural ways. His works is integrated with eastern and western cultures, which expresses cultural elements through poetic metaphors, showing a perfect integration of traditional culture and modern life. His works is involved with various types of spaces and he has participated in design for a great number of large-scale projects. These experiences bring him unique insights, and help him to display a strong adaptability to different cultural values and allow him to carry them out in business practices in different regions. He always believes that an ideal design is a perfect combination of architectural design and interior design and communicates the original spatial characteristics of the work itself. Renyu LIU Interior Architect Dada XIAO Interior Architect

Efficient team work

3 month The design cost 300,000 RMB

The objective of this project presents the perfect visual effect and the commercial value of the design. To reach their goals