SUPOR's new handheld ironing machine adopts a youthful design approach, combined with new materials, innovative structure, and high-quality functional experience, changing the traditional "old-fashioned" stereotype that traditional handheld ironing machines give to young users, achieving category innovation, and providing unlimited opportunities for traditional brands and categories to rejuvenate and upgrade.

Supor's new handheld ironing machine design, targeting female users, uses the concept of "Moore streamline" to create a light luxury retro aesthetic, making the product and space more elegant and comfortable for users to use. The problem of traditional ironing machine products being "old," "dirty," and "heavy." The product adopts an innovative micro curved ceramic crystal large panel and a three-layer composite structure technology, making the handheld ironing machine more user-friendly and durable; The 360 ° rotating handle design breaks the limitations of traditional ironing machines that can only be used on the desktop, extends the usage scenarios, and can be used in any freely placed environment, improving the user experience; Innovatively incorporating NTC thermal sensor hardware, combined with dashboard design to display preheating temperature and actual usage issues, directly reminding users not to touch the heated chassis to avoid the risk of accidental contact and burns; The visualization of a large capacity water tank allows users to see the internal water volume without opening the tank cover.

After its release, this project became the flagship product of Supor's clothing care category in 2024, filling Supor's mid to high end product line in the handheld ironing machine category.

As a product of the times, traditional ironing machines have become synonymous with old and dirty products, no longer favored by young people. However, their small size and convenient attributes are not possessed by large ironing and hanging products. The emergence of this product can be said to be a breakthrough from traditional to innovative categories, capturing the user psychology of young women and reshaping old products and industries.

The project is mainly composed of product designers Design Director: Lian Ning Project leader: Zhu Zhi Designers: Yan An, Huang Weiming

The early stage of this project is essentially a discussion on retro stylization Therefore, the project team spent two months conducting a complete and detailed exploration of the product development history and design development history of both the East and the West. The research is mainly conducted through a timeline to identify the product style of a certain era and combine it with modernity to form the product design definition required for this product.

3-6 months

The significance of project initiation lies in strategically supplementing product lines of the same brand and category, and defining the standard tone of products in the same category in the future. This goal has been achieved through this project.