作品简述
Para系列休闲椅迷人的外表下兼具有趣的灵魂,其造型宛如风中绽放飘荡的降落伞,轻盈而具有张力;两端的扶手自然地向外舒张盛开,彷佛羽翼挥动,接住万千思绪和灵感,为办公空间营造一篇乐土,引导职场中的人们平衡身心状态,在获得工作成就的同时得到放松与愉悦。
用户价值
Para系列可延伸多款轻巧灵动的款式、多彩的配色以适应不用的场景配置,如团队协作、商务治谈、休闲放松等。在或严肃、或轻松、或认真的场景中都会让职场人保持愉悦的心情,萌生更多创意,为企业带来蓬勃的朝气与无限潜力。
商业表现
Para系列休闲椅上市后成为震旦公共空间坐具代表商品,一年内业绩增长迅猛,成为震旦软包洽谈椅的当代风的主力商品。
社会影响
Para不同于以往的产品,精巧地融合了居家温馨与办公效率的特质,使其具有更加生活化的设计特点,模糊了办公场所之间疏远尴尬的氛围,注入了温暖亲切的气息,既能打造协作洽谈的团队氛围,也可以融入专注私密的界限,Para最大程度地帮助企业实现空间平衡,彰显人文关怀。
团队组织
这个项目一共有3位全职成员参与,支持一名外部合作设计师进行开发,他们分别负责调研、设计、结构 ;公司内部的销售部门在项目的调研阶段介入给予研发方向与灵感的帮助。
流程方法
震旦察析意物品的设计流程。察:我们用心观察和理解用户,发掘他们在工作中的期望动机和潜在需求。析:整理分析在用户研究中的所见所闻并提炼出关键洞察这样能够使我们明确创新的机会点,提出解决问题的新概念。意:融入震旦自己的设计DNA,用视觉图像表达创意概念并且反复评估、修正创意概念。物:制作快速原型将概念变成现实的尺度,并通过不断重复评估和改进原型,甄选出最佳创意方案。品:推动新概念转变为商品并生产上市。
达成情况
项目定位是在震旦坐具产品,上市取得了非常良好的市场反馈。
Project Description
Under the charming appearance of Para, there is an interesting soul. Its shape is like a parachute blooming in the wind, with lightness and tension. The armrests at both ends naturally stretch out and bloom, as if waving wings, catching thousands of thoughts and inspirations. Para creates a paradise to guide people in the workplace to balance their physical and mental states, and to relax and enjoy themselves while achieving work achievements.
User Value
The Para series can be expanded into a variety of light and flexible models and colorful colors to suit different scene, such as teamwork, business talking, leisure and relaxation, etc. In serious or relaxed scenes, people in the workplace will maintain a happy mood, to germinate more creativity, and bring vigorous vigor and unlimited potential to the enterprise.
Business Performance
After the launch of the Para seating series table, it has become the representative product of ZhenDuan's public space seating, with rapid business growth within a year, and has become the main product of contemporary style for ZhenDuan's soft package negotiation chairs.
Social Impact
Para is different from previous products. It skillfully combines the characteristics of home warmth and office efficiency, making it more life-oriented. It can create a team atmosphere for cooperative conversations, and can also incorporate private boundaries. Para helps companies to achieve a balance between various sences and to offer humanistic care.
Team Structure
There are three full-time members involved in this project, supporting an external collaborative designer in the development process. They are responsible for research, design, and structure respectively. The company's internal sales department intervened during the research stage of the project to provide assistance in research direction and inspiration for the development team.
Flow
The design process of analyzing and creating Shen Dian products involves three key steps. "察" (observe) involves careful observation and understanding of users' expectations, motivations, and potential needs in their work. "析" (analyze) involves organizing and analyzing the findings from user research to identify key insights and opportunities for innovation, and proposing new concepts to address identified problems. "意" (express) involves incorporating Shen Dian's own design DNA, using visual imagery to express creative concepts, and repeatedly evaluating and refining them. "物" (materialize) involves creating rapid prototypes to turn concepts into tangible realities, and selecting the best creative solution through continuous evaluation and improvement. Finally, "品" (productize) involves driving the new concept to become a product and bringing it to market.
Project Achievements
The project is positioned in the Zhen Dan furniture products and has achieved very good market feedback after being launched.
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