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御之和宋式经典风主管桌系列
“Peaceful and Prosperity” Executive Desk Series
家庭办公类 办公家具 3221 0 2023-12-20
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作品详情
中文 / English
作品简述
以和谐繁荣、人文巅峰的宋代为背景,创作出全新的主管系列——“御之和”。 御之和系列受宋代摩尼殿之美的启发,形态上突破了传统造型手法,融入宋式建筑的美学特点。双层桌板设计,上飞檐下斗拱,两端飞檐翘起,威仪且灵动。两侧柜体引入了“抱厦”建筑结构概念,有礼遇上宾之意。为还原宛如雨过天晴的天青国色,运用树脂玻璃技术,在3mm的厚度间呈现如水墨画般的晕染与层次。 御之和满足主管、会议、接待三大空间需求。配色高雅,浓淡随心——深色沉稳如醇茶;浅色优雅如绢帛。独树一帜的解决方案,最大化满足追求理性风雅、和谐相生的主管空间需求。
用户价值
御之和涵盖各尺寸主桌、后柜、会议桌、沙发、坐具全系列配套商品,满足主管、会议、接待三大空间需求。配色高雅,浓淡随心——深色沉稳如醇茶;浅色优雅如绢帛。实木、木皮、环保皮革等多种镇选材质。独树一帜的解决方案,最大化满足追求理性风雅、和谐相生的主管空间需求。
商业表现
御之和系列上市后成为震旦经典风代表商品,一年内业绩增长迅猛,成为震旦高端经典风的主力商品。
社会影响
御之和系列受宋代摩尼殿之美的启发,形态上突破了传统造型手法,融入宋式建筑的美学特点。宋式家具比例匀称,结构合理,设计利用材质色彩与肌理的差别勾勒出这种线与面的框架感。远观全貌,天骨遒美,如瘦金体般暗露锋芒,富有傲骨之气。巧用树脂玻璃工艺,将东方美学瑰宝的青绿色作为点缀,产生无尽遐想,再现东方神韵。
团队组织
这个项目一共有4位全职成员参与,他们分别负责调研、设计、结构 ;公司内部的销售部门在项目的调研阶段介入给予研发方向与灵感的帮助,外部的文物专家在项目的研发阶段介入,担任了设计与色彩转化的角色。
流程方法
震旦察析意物品的设计流程。察:我们用心观察和理解用户,发掘他们在工作中的期望动机和潜在需求;析:整理分析在用户研究中的所见所闻并提炼出关键洞察这样能够使我们明确创新的机会点,提出解决问题的新概念。意:融入震旦自己的设计DNA,用视觉图像表达创意概念并且反复评估、修正创意概念。物:制作快速原型将概念变成现实的尺度,并通过不断重复评估和改进原型,甄选出最佳创意方案。品:推动新概念转变为商品并生产上市。
达成情况
项目定位是在震旦经典风产品线,于盛唐风格之下的一套全新主管类商品。御之和以宋代为创作背景,上市取得了非常良好的市场反馈。奠定了震旦经典风商品在行业的引领地位。
Project Description
Having borrowed the architectural essence and techniques of the Song Dynasty, Yuzhihe Executive Desk Series aims to make vivid representation of the “harmony” exclusive to Chinese philosophy by using modern design elements. Inspired by Moni Hall of the Song Dynasty, the Virtue of Leadership series make a breakthrough to conventional design style and have borrowed the aesthetics of Song Dynasty buildings. The upper layer is designed in the shape of overhanging eaves and the lower layer of bracketed arch, with upwarping overhanging eaves on both ends. It looks impressive and fluid. The bilateral cabinets borrow the design style of the pediment structures, implying great courtesy for distinguished guests. To create the hazy-blue-sky effects after the rain, resin glass technology is used in between the 3-millimeter-thick space, which creates the effects and depth unique to ink wash paintings. The series meeting the spatial demands for supervision, meeting and reception. The dark-color series look modest and prudent. And the light-color ones look fluid and graceful. The series come as a unique solution to demands for tasteful and harmonious office space.
User Value
Yuzhihe covers a full range of supporting products including desks, cabinets, conference tables, sofas and seating in various sizes, satisfying the demands of three major spaces: executive, conference, and reception. The color schemes are elegant and can be adjusted according to personal preferences - the dark colors are calm and steady like aged tea, while the light colors are elegant like silk. Various materials such as solid wood, wood veneer, and eco-leather are carefully selected. Our unique solutions maximize the satisfaction of executive space demands, pursuing a rational, elegant, and harmonious environment.
Business Performance
After its release, Yuzhihe became a representative product of the classic style of the Aurora. Within a year, its performance grew rapidly and became a key high-end classic product for Aurora.
Social Impact
Completely original product series for senior executives- Yuzhihe . Inspired by the architectural styles and techniques unique to the Song Dynasty, the series aims to make vivid representation of the "harmony"exclusive to Chinese philosophy by using modern design elements.It make's a breakthrough to conventional design style and have borrowed the aesthetics of Song Dynasty buildings. Seen in the distance, the entire product series lordly.The sight of it will force your mind to wander wildly.
Team Structure
There are 4 full-time members involved in this project, each of whom is responsible for research, design, structure; the internal sales department of the company is involved in the research stage of the project to provide help with research direction and inspiration. External cultural relics experts are involved in the development stage of the project, serving as the role of design and color transformation.
Flow
The design process of analyzing and creating Shen Dian products involves three key steps. "察" (observe) involves careful observation and understanding of users' expectations, motivations, and potential needs in their work. "析" (analyze) involves organizing and analyzing the findings from user research to identify key insights and opportunities for innovation, and proposing new concepts to address identified problems. "意" (express) involves incorporating Shen Dian's own design DNA, using visual imagery to express creative concepts, and repeatedly evaluating and refining them. "物" (materialize) involves creating rapid prototypes to turn concepts into tangible realities, and selecting the best creative solution through continuous evaluation and improvement. Finally, "品" (productize) involves driving the new concept to become a product and bringing it to market.
Project Achievements
The project is positioned as a set of new executive products under the Shakeshake Classic Wind product line, with a Tang Dynasty style. Inspired by the Song Dynasty, Yuzhihe has received very positive market feedback since its launch, laying a leading position for Shakeshake Classic Wind products in the industry.
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