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百灵鸟系统
The Lark system
出行方式类 汽车节奏灯光 3038 0 2024-01-03
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作品详情
中文 / English
作品简述
吉利银河百灵鸟系统是一项通过手机APP控制车辆灯光和音乐的全新汽车灯光动态变化方案。其独特之处在于它能够根据音乐的节奏和旋律,使车辆的灯光产生相应变化。该系统曲库内置100首音乐供用户自由选择,同时具备解析手机歌曲库的功能,能够快速解析手机本地数据库中的各类音频。使用者只需一键操作,即可生成、预览和分享全新的音乐秀视频。并且,通过一键分享功能,该案在拥有相同功能的吉利汽车车主中还可形成一个全新的社交生态圈。这意味着用户可以相互分享和交流各自的灯光秀作品,进一步推动车主之间的社交与互动。用户通过APP车控界面选择定制音乐,远程启动车辆灯光后,音乐随即通过外置扬声器响起。车辆灯光与音乐律动精准配合,展现多种梦幻般的动态变化。通过定制音乐与车辆灯光的多变展现,全案为车与人之间创造了别具趣味的互动体验,从而增强车与人之间的情感联系。与传统的车内操作相比,吉利银河百灵鸟将灯光秀从个体的使用转化为群体的共享,增加了用户之间的联动性和参与感。该案以一种独特的方式,将汽车灯光动态变化广泛应用于户外活动等更多场景中,从而大大拓展了其应用范围。
用户价值
百灵鸟汽车动态灯光变化方案突破了传统汽车节奏灯光的限制。包括音乐在内,用户通过手机APP可以自如地在车外操控该功能的开启或关闭。并且,通过汽车前部外置灯光和双后视镜外置扬声器,该方案将汽车灯光的动态变化广泛运用于户外场景,例如户外聚会等生活场合。这种创新大幅拓展了灯光表演的可能性,使汽车的灯光变得更加活跃和有趣。用户可以在户外环境中,通过享受车辆灯光与音乐律动的动态变化,获得一种别具一格的用车体验。这种独特的组合让用户能够沉浸在灯光和音乐交织的魅力中,为出行增添更多的乐趣。相较于传统的车内操作,该方案将灯光的表演从个体使用延伸至群体共享,提升了用户之间的互动性和参与感。同时,它也进一步探索了汽车节奏灯光在娱乐展示方面的潜力。对用户而言,在汽车使用的角度上,这无疑为他们增添了更多在车辆娱乐性方面的惊喜,并以一种独特的方式加强了车与人之间的情感纽带。 另外,值得注意的是,通过手机APP中关于音乐秀视频,包括生成、预览和分享等一系列功能,车主们可以通过互动交流创造更多精彩的灯光秀作品。并通过分享功能来展示自己的创意和艺术。这不仅促进了车主之间的互动和社交,并借此形成一个全新的社交生态圈。它为用户之间增添了更多社交机会,并提供了一种全新的独特的社交方式。
商业表现
吉利银河L6车型搭载了百灵鸟节奏灯光系统,该系统为该车型带来了引人注目的外部节奏灯光效果。自2023年9月份上市以来,这一特色配置引起了市场的广泛关注,并取得了显著的销售成绩。
社会影响
事实上,我们可以大胆开发出汽车在更多场景中的应用潜力,例如在户外野炊、派对、集会等场景下,百灵鸟系统创造出不再局限于车内的音乐灯光效果,利用这种独特的户外氛围营造能力,让汽车演变为一个超越传统交通工具的角色,尤其在家用车领域。为生活带来更多便利和可能性。
团队组织
贾杰锋、陈稳宏、刘东辉、余坤、杨传江主要负责产品的策划以及资源协调;袁军、杨自学、黄准生、丁建泽主要负责产品的设计、开发及交付、段文姝、李静负责产品的市场及推广。公司内部的智能座舱中心、营销数字中心等中心在项目交付及验收阶段的大力支持。
流程方法
团队内部的紧密合作是确保百灵鸟项目最终达到预期目标的关键因素。通过相互信任、有效的沟通和协作,团队成员能够高效运作,并充分发挥各自的专业能力。这种精诚合作不仅有助于项目进展顺利,还能激发创造力和推动创新。团队成员共同追求卓越和共同目标,以实现百灵鸟项目的成功,并为最终用户提供卓越的产品和服务。
项目投入
该项目从立项到设计交付,花费时间1-2年;设计前期投入约300-500万;后期产品维护及生态开发将持续投入。
达成情况
该项目的目标是推动汽车节奏灯光应用的广泛扩展,并实现其更多可能性的探索。经过应用后,该项目在市场上取得了极为成功的反响。这一成就不仅仅彰显了项目团队的努力和创新精神,也验证了对于汽车节奏灯光技术的市场需求和潜力。通过项目的应用实践,对于行业内其他潜在应用领域的开发和探索提供了有益的启示和启发。该项目的成功为整个行业的节奏灯光技术应用铺平了道路,并赢得了广泛的认可和赞誉。
Project Description
Geely Galaxy Paragon System, a new solution tailored for dynamic vehicle light changes, controls vehicle lights and music via a mobile APP. What makes it special is that the vehicle lights would change with the rhythm and melody of the music played. The system library contains 100 songs for user to choose, and it also enables the parsing of cellphone library which means all sorts of audio files in the local library can be readily parsed. One-click operation leads to generation, preview and shared access to new music show videos. Clicking once to share forms a new social ecosystem among Geely car owners with the same function. This means that users can share and exchange their own light show works and further promote social intercourse and interaction among car owners. With customized music selected from the car control interface on APP, the vehicle light is activated remotely, then the music is played through an external speaker. Vehicle lights are precisely adaptable to the music rhythm to taken on fantastic dynamic changes. The linked changes of customized music with vehicle lights deliver an interesting interactive experience to both car and user, which in turn enhances the emotional ties. Compared to traditional in-vehicle operation, Geely Galaxy Paragon System transforms the light show from individual use to group sharing, thus increasing connectivity and participation among users. In a unique way, the dynamic changes of vehicle lights are broadly used in more scenarios such as outdoor activities, which means an ample extension of its range of use.
User Value
The dynamic light changes available in the Paragon System breaks through the limitations of traditional car rhythm lights. User can easily turn on or off the intended functions (including music) outside the car through mobile APP. Geely Galaxy Paragon System can be turned on and off by mobile APP. Dynamic changes of car light are extended to outdoor scenarios such as outdoor parties through exterior light in front of the car and exterior speakers on in the dual rearview mirrors, This innovation dramatically unleashes the potentials of light shows, so car lights are more active and interesting. Users can bask in the distinctive car experience brought by the dynamic changes in car lights and music rhythms in an outdoor environment. This unique combination immerses users in the charm of lights and music which creates more fun for the trip. Compared to traditional in-vehicle operation, Geely Galaxy Paragon System transforms the light show from individual use to group sharing, thus increasing connectivity and participation among users. It also further unleashes the potentials of car rhythm light in respect of recreational demonstration. This definitely makes them more surprised at the vehicle entertainment and strengthens the emotional ties between car and person in a unique way. Backed by creating, previewing and sharing and other functions about music show videos available in mobile APP, car owners can interact and communicate each other to create more amazing light show works, and share these works with others to show their creative ideas and art. This not only drives interaction and social intercourse among car owners, forms a new social ecosystem, but also gives more opportunities for social intercourse between users and provides a new and unique alternative of social intercourse.
Business Performance
Geely Galaxy L6 is equipped with Paragon Rhythmic Lighting System which gives an appealing exterior rhythmic lighting effect to the model. Since its first release in September 2023, this distinctive configuration has an extensive market attention and attained a remarkable performance in sales.
Social Impact
In fact, we can unleash its potentials in additional scenarios such as outdoor picnics, parties and assemblies. The system creates musical lighting effects that are unconfined to the interior of the car, and capitalizes on the capability to create a special outdoor ambience, so the car is evolved to a role transcending the traditional means of transport. It brings more convenience and possibilities to life especially in family cars.
Team Structure
Jia Jiefeng, Chen Jianhong, Liu Donghui, Yu Kun, Yang Chuanjiang are responsible for product planning and resource coordination; Yuan Jun, Yang Zixue, Huang Junsheng, Ding Jianze are responsible for product design, development and delivery; Duan Wenshu, Li Jing are responsible for product marketing and promotion. The Intelligent Cockpit Center and the Marketing and Digital Center offered intense support in the stages of project delivery and acceptance.
Flow
Close team work is believed as a crucial factor to attain the desired object. Mutual trust, effective communication and collaboration are expected to make cooperation productive and allow team members to use their expertise to the extent possible. This collaboration not only helps the project run smooth, but also stimulates creativity and drives innovation. Team members work towards excellence and common goals to make this project succeed and deliver premium products and services to the end users.
Project Investment
The project took 1-2 years from kick-off to design delivery; the pre-design investment was about RMB 3-5 million; and additional investments will be injected to post-maintenance and ecosystem development.
Project Achievements
The project aims at promoting an extensive use of car rhythmic lighting applications and exploring more possibilities. The applications of the project have been positively rated in the market. This achievement pays back the efforts and innovation of the project team, and validates the market demand and potential for car rhythmic lighting technology. The applications have provided some useful insights and hints for exploitation of f other potential uses. Its success paves the way for the application of rhythmic lighting technology across the industry and in turn, earns an extensive recognition and credit.
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