Inspired by black holes in the universe, BEXEI has crafted this tourbillon mechanical watch with obscure appeal for men. Traditional tourbillon components are reengineered as suspended. The whole movement and display structures are redesigned. Owing to these efforts, the tourbillon, movement and hands are distinctly displayed at the center of the dial, coupled with a special hour and minute dial, as if the center of a black hole gets all things sucked in the universe. On the back of the watch, solid delicate cloud patterns are carved out on the bottom of the mainspring disc, so the watch looks more impressive. 28 natural gemstones are inset across the watch, so that it is perceived elegant from any angle. For ease of time reading, BEXEI adds a luminous feature to the watch, its glowing function allows the wearer to read time accurately even at night.

Looking like a black hole, the series are designed to associate the mankind's exploration of the universe with the mysterious black hole. This design not only satisfies the curiosity and desire to know more about the universe, but also sympathizes with the intended wearers and enhances the emotional dependence and self-identity. For user experience, the watch displays time more conveniently and accurately as driven by the innovative design and special time reading. The uncluttered and unique mode of time display avoids reading interferences, brings out the innovative form of watches, and delivers an impressive experience. The emotional engagement with the universe and special form give this watch an aesthetic experience and emotional fulfillment that differs a lot from traditional watches.

BEXEI brought the Black Hole men’s tourbillon mechanical watches to market in the summer of 2023. After three months of product release, this series were sold well with impressive deliverables of communication value and brand recognition.

The Black Hole Watch Series is inspired by the mankind's persistent exploration of the universe and based on the key milestones that discovered and validated the black hole phenomenon in the universe.

General Manager: Market Development, Design Operation, Distributor: Market-driven Branding, Art Designer: Brand packaging planning

Earlier in 2023, BEXEI formed an in-house development team for the Black Hole Series. Designers worked closely with engineers to develop the form, new reading mode and movement structure for the Black Hole Series. In close collaboration with QC, the production team did a lot to guarantee the quality of each watch. Owing to their joint efforts, the series was successfully developed and put into volume production, and finally performed well in the market.

The project duration is 1 year which started from initiation to design delivery and the design cost is RMB 10-30w.

The market success and impressive performance of the Black Hole Series has been exactly predicted by the development team. The team also makes it clear to consumers that original home-produced watches are comparable to foreign watches in respect of crafts and design details. Fortunately, the impressive performance of the Black Hole Series means this preset goal has been attained by the team. The innovative movement design and time reading affirms their creative power which is supposed to be one of the key factors leading to success.